More Related Content Similar to The State of Content Marketing & SEO in the UK (20) More from Kevin Gibbons (20) The State of Content Marketing & SEO in the UK8. Old
tac1cs
used
to
work
very
well…
Old
Fashioned
Tac1cs
Tradi1onal
Link
Building
9. But
now
it’s
a
game
for
forward
thinkers…
Free-‐Flowing
Football
Content
Marke1ng
12. Be
ahead
of
the
curve
–
and
you’ll
get
rewarded
Typical
Barcelona
Goal
14. Because
Google
says
it
is!
hJp://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
15. Correla1on
of
content
vs
traffic
proves
it
is
Tripadvisor has more content = more traffic
= better conversion because that traffic is long tail
17. Make
it
the
centre
of
your
online
strategy
hJp://www.copyblogger.com/content-‐marke1ng/
25. Who
links
to
you
is
going
to
be
more
important
than
where
it’s
from
Important
Author
Less
Important
Author
Less
Authorita1ve
Site
More
Authorita1ve
Site
Agent
Rank
filed
Aug
2011:
hJp://www.seobythesea.com/2011/11/agent-‐rank-‐or-‐google-‐plus-‐as-‐an-‐iden1ty-‐service-‐or-‐digital-‐signature/
27. Don’t
give
up
on
backlinks
yet
–
social
signals
aren’t
enough
alone
Editor's Notes Searchmetrics winners vs losers data is very useful towards figuring out common factors Image to highlight the importance of connecting authors with content 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate 50 Tweets & 10 links looks more natural than:100 tweets & 0 links, or10 tweets & 60 links!Google+ is harder to fake/automate