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Using Social Media for Online Reputation,[object Object],Kevin Gibbons,[object Object],Director of Search, SEOptimise,[object Object],www.seoptimise.com,[object Object],twitter.com/kevgibbo,[object Object]
This is your brand’s new homepage!,[object Object],2009/2010,[object Object],2010/2011?,[object Object]
Twitter vs Google – who to trust?,[object Object],90% of consumers trust recommendations from people they know…,[object Object],70% still trust online consumer opinions from people they don’t know!,[object Object],41% trust search engine results,[object Object],* Nielsen – July, 2009,[object Object]
“Build brands not around products but reputation”,[object Object]
No publicity… might be better this time!,[object Object]
How much negative traffic does your brand generate?,[object Object],3% of 20.4 million searches ,[object Object],=,[object Object],612,000 negative clickthroughs per month,[object Object]
But really, what harm can social media do?,[object Object]
Tip 1) Claim your social media brand profiles,[object Object]
Tip 2) Develop a clear social media strategy,[object Object]
Tip 3) Use social media to open opportunities,[object Object]
Tip 4) Real-time search is increasingly important,[object Object]
Tip 5) – Look out for suggested search!,[object Object]
Thank you & any questions?,[object Object],Please subscribe to: www.seoptimise.com/blog,[object Object],And follow me on Twitter: twitter.com/kevgibbo,[object Object]

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