Presentation from Linkdex ThinkTank on the importance of Google Authorship

1. AuthorRank –
10 Ways to Maximise
Your Content Performance
Kevin Gibbons
kevin@quaturo.com
@kevgibbo
11th Oct 2012
www.quaturo.com

2. Why Content Marketing is
Important…

3. Because Google says it is!
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349

4. Correlation of content vs traffic says it is
Tripadvisor has more content = more traffic
= better conversion because that traffic is long tail
Source: Linkdex.com @kevgibbo

5. Content integrates your online strategy
http://www.copyblogger.com/content-marketing/ @kevgibbo

6. It offers lots of marketing opportunities
http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-
industries

7. Why is Google Authorship
So Important?

8. People!
@kevgibbo

9. People share content
@kevgibbo

10. People link to content
@kevgibbo

11. People trust people, not brands
@kevgibbo

12. Algorithms can’t ignore people/social signals
http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/

13. Google are determined to make it work
http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-
success-of-the-googles-social-strategy-2011-4

14. How Can You Leverage
Authorship & Social?

15. What types of content production?
Reasons for using Google authorship…
@kevgibbo

16. What types of content production?
1) Find the best writers in your industry
http://www.linkdex.com/about/features/influential-author-data/

17. What types of content production?
2) Get on their radar/share their content
https://twitter.com/i/#!/search/realtime/great%20post%20%40dannysullivan

18. What types of content production?
3) Give them a reason to link to you
http://searchengineland.com/searchcap

19. What types of content production?
4) Meet them!
http://whoretweets.me/

20. What types of content production?
5) Hire them!
http://jobs.problogger.net/

21. What types of content production?
6) If they’re good – take them off the market!
http://journalisted.com/

22. What types of content production?
7) Leverage their contacts & social network
http://support.google.com/plus/bin/answer.py?hl=en&answer=1713320

23. What types of content production?
8) Build an audience by leveraging bigger sites
http://mashable.com/

24. What types of content production?
9) Remember content isn’t just text
http://pinterest.com/mashable/infographics/

25. What types of content production?
10) Don’t forget to mark it all up!
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

26. Final Tips

27. Authors are different to copywriters –
and far more important to Google
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-
on-google

28. Brands have a big advantage
Huge opportunity to leverage:
• Knowledge
• Data
• People
• Relationships
• Authority
@kevgibbo

29. Relationships are about people, not websites
@kevgibbo

30. Thanks & Any Questions
Kevin Gibbons
kevin@quaturo.com
@kevgibbo
11th Oct 2012
www.quaturo.com