Hindustan unilever limited
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Complete analysis of Hul product matrix.
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Hindustan unilever limited
- 1. Facilitators : Ketan Garg MBA 20019-11
- 4. DETERGENTS SUN PROTECTION- (PONDS ETC) ICE CREAMS- (KWALITY WALLS) LIP CARE-(VASELINE) NATURAL PRODUCTS – (FAIR & LOVELY,DOVE) TEA GARDENS PICLES & JAM (KISSAN ) MARINE PRODUCTS LOVE FOR SKIN (PONDS, LAKME, DOVE) ENHANCE LIVELYHOOD COCONUT OIL (NIHAR) BRAND MANAGEMENT BEE : EVERY SMALL ACTION MAKES A BIG DIFFERENCE REDUCED ENVIRONMENT IMPACT PATENTS
- 17. Brand Name : Surf Excel Type of Brand : Family Brand Company Name : Hindustan Unilever Limited Competitors : Tide, Ariel, Nirma Colour : Blue, Pink, Green Logo : Famous Campaigns : Daag ache hai , Lalitajee campaign, World Cup campaign Attribute Brand Value Target Market : Upper and Lower middle class, Upper class Spokesperson : Revathi, Shabana Azmi Variants : Quick wash, Blue. Matic Brand Elements Attribute Correlation Remove Tough Stains Good Gentle on hands No correlation Smells Fresh Good
- 23. BRAND MANAGEMENT
- 24. BRAND MANAGEMENT
- 25. BRAND MANAGEMENT
Notas do Editor
- HLL developing a brand portfolio . first identifies positioning opportunities across benefits, target groups and price points. Existing brands are mapped across these positioning opportunities, and gaps for possible new offers are explored. The company then estimates the likely volumes for each of the possible opportunity and the financial viability and sustainability of the propositions in the long term. If some of these gaps look promising, HLL goes ahead with the plans. It examines the existing set of brands with the company, the product technologies available, the benefits that can be provided and other considerations that have a bearing on the company’s long term interests in the business. Finally, if the company decides to go in for the new offer, a decision has to be taken as to whether new brands should be created or extensions if existing brands should be preferred or ongoing brands from the market acquired.