Startup Marketing

1. Biggest "Marketing" Bang for the Buck Manish Vij Co-founder Quasar, Tyroo, Zoomtra, Letsbuy.com

3. Definition of Marketing by “Philip Kotler” “ Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.”

4. CONNECT

6. Its important to give marketing an “innovative” look because for the consumer Information is easily accessible Word of mouth flows much faster Media habits are changing

8. Organic is as Important as Paid

9. Spend 15% of your time analyzing data from campaigns

10. Digital medium helps create communities / fan clubs

11. Don’t go by what you see but what your “targeted” consumer consumes

12. Affiliate Marketing Works for all! Doesn’t matter how big or small you are!

13. Ride on Partnerships

14. Take Support of PR Investors, Customers, Employees, Partners value “editorial” word of mouth

15. Invest in a Good Partner and Listen

16. Invest in Creating Media and Not Buying Media VS.

17. Make Customers Your Brand Ambassadors

18. Generously Sample and Make it Experiential

19. Create Clear Brand Positioning in Consumers Mind I stand for all what my competition does

20. Spend time with your consumers

21. Recycle Ideas Whenever Possible

22. Awards

23. Start from the Top

24. Build databases and act on them

25. Spam

26. Invest on design / product packaging

27. It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.We just want to make great products. Steve Jobs