Kerry Rego presented "The Benefits and Obstacles of Strategic Social Media Planning" to the Professional Services Marketing Group-North Bay on July 17, 2012. She introduced concepts for reputation management, strategies for developing and delivering content, and utilizing specific tools to streamline the time investment. You can contact Kerry to schedule an in person presentation or webinar for your team or organization. 707-520-4572

1. Professional Services Marketing Group – North Bay
Kerry Rego Consulting
July 17, 2012

2. First Page of Search Results
85% never
get off the
first page!
-Internet
Reputation
Management
Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

3. Quattrocchi
Smith Dollar PC
Kwok Architects
1. Website 1. Website
2. LinkedIn 2. Press Release
3. LinkedIn attorneys 3. Press Release
4. Facebook Page 4. Case Study
5. Map on FB Page 5. Reed Const (listing)
6. CitySearch (listing) 6. ArchDaily (listing)
7. YellowPages (listing) 7. Foursquare
8. Twitter 8. Facebook Page
9. Manta (listing) 9. Yelp
10.Legal Marketing 10.Archinet (listing)
(network/listing)
Own - 4 Own - 4
Can Take Control - 4+ Can Take Control - 3

4. Action Items to Manage Your
Brand Reputation
• Perform a vanity search
• Own every variation of your domain
• Post original content (blogs are best)
• Use social media that is audience
and product appropriate
• Set up a schedule to monitor
Read more at http://bit.ly/StartRepMng

5. Why is Social Media Important?
•Facebook 901m users
•Twitter 400m tweets/day
•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 150m users
•Tumblr 16b pg/vws
Logos courtesy of Aquaticus

6. Social Media Avg. Daily Use
Infographic compiled and designed by Go-Gulf.com
Fav resource for behavior is ComScore & Pew Internet

7. Benefits & Relevance of Using
Social Media Marketing
1. Enhance Branding & Awareness
2. Protect Your Reputation
3. Enhance Public Relations
4. Build Community
5. Enhance Customer Service
6. Facilitate Research & Development
7. Drive Sales & Leads

9. Where Do You Start?
• Goal
• Audience Mockup
• Tools
• Routine
• Measure
• Adjust
• Persist

10. Market Research
• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?

11. Don’t Forget:
Event Services
Mobile/Location
Doc Share
Bookmark

12. Marketing Editorial Calendar

13. Tools for Streamlining
• Set routine for “dashboarding” content
• Blog in batches, time release, autopost
• Feedburner, TwitterFeed, dlvr.it
• Facebook scheduler
• Hootsuite, Tweetdeck
Autoposting blog to other channels gets you 50% more leads!
Scheduling gets you 3x more leads! – Hubspot

16. Optimum Times to Tweet/FB
Infographic compiled and designed by Buddy Media

17. Obstacles
• Lack of Time
• Lack of Manpower/Resources
• Lack of Training & Knowledge
• Can’t Measure
• Decision Makers don’t get it
• Blank Page Syndrome
• Negativity

18. Solutions
1. Time 1. Batch Create & Schedule
2. Manpower 2. Routine
3. Training 3. Hire Experts, YouTube,
follow rockstars & pros
4. Measure http://www.gcflearnfree.org/
5. Boss Onboard 4. Build custom metric
6. Writer’s Block report based on goals
7. Negativity 5. http://bit.ly/SMConvinceBoss
1. http://bit.ly/KRCeasyblog
2. http://bit.ly/NegativeFdbk

19. Social Media = Telephone

20. QUESTIONS?
KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
Facebook.com/KerryRegoConsulting