The 411 on Location Based Services
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This presentation was made at SocialBizWorld in Petaluma, CA on 10/22/10. "The 411 on Location Based Services" by Kerry Rego of Kerry Rego Consulting. http://www.kerryregoconsulting.com
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The 411 on Location Based Services
- 1. The 411 on Location Based Services SocialBizWorld October 22, 2010
- 2. (LBS) is an information & entertainment service, accessible with mobile devices & utilizing the ability to make use of the geographical position of the mobile device. Wikipedia Location Based Service, A Definition:
- 3. Features • Game Mechanics • Coupons, specials • Socialization • Quality of life suggestions • Viral advertising • Business Dashboard
- 4. Who Are The Major Players? Foursquare 2.6mill Gowalla 390 thousand Booyah My Town 3.1mill Yelp 2mill Facebook Places ** SCVNGR 500 thousand Loopt 4mill July 2010
- 5. How It’s Being Used Foursquare 2.6 million users Bravo, History Channel, Barbie, Zagat, New York Magazine, CocaCola, Starbucks many universities Check in for Charity with Pepsi One weekend helped raise $9,200 for Camp Interactive, anonymous $50k
- 6. How It’s Being Used Gowalla 390 thousand users NASA, Livestrong, State of Arkansas, National Public Lands Day, Charlie Crist (I- FL), Rick Perry (R-TX), Jim Ward (R-AZ), Springfield Regional Arts Council, Vail Resorts, Washington Post Partnered to raise awareness around TOMS Shoes
- 7. How Will You Benefit? • Greater visibility in social media • Search engine ranking • Audience awareness • Increased brand presence in mobile • Incentivize user generated content • Build more walk in traffic • Reward loyal customers • Increase sales • Analytics
- 8. Mobile Use 49% 1st Qtr. 2010 *Gartner Research 82 % of U.S. demographics own a cell phone,17% smart phone *Forrester Research
- 9. Not Mainstream Yet •4% of Americans have tried LBS •Only 1% use it weekly •70% of those users are males 19-35
- 11. Does It Support Your Goal?
- 12. 7 C’s of Social Media • Communication (public relations) • Cause support (philanthropy) • Contests (game metric) • Collaboration (thought leadership) • Connecting others (networking) • Customer service (listening) • Community building (loyalty) *Dose of Digital concept
- 13. GOAL
- 14. THANK YOU! Kerry Rego, @kregobiz 707-548-9823 KerryRegoConsulting.com Kerry@KerryRegoConsulting.com
Notas do Editor
- Quiz: What are you using?
- Are you mobile ready?
- Classic Marketing Tools (start at 12 o’clock, work counter clockwise) Face to Face Telephone TV/Radio Print/Mail Web 1.0 New Marketing Tools Email Marketing Multimedia (pictures, video, audio) Social Networking Monitoring Peer Review/Sharing Emerging Technologies Mobile Location Based Services QR Codes, Augmented Reality