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What's all this fuss about content strategy?

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Kerry-Anne Gilowey
Kerry-Anne Gilowey

I gave this talk at the very first Content Strategy Cape Town Meetup, in September 2010. It was meant as a pretty broad overview and history of the discipline of content strategy.

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What’s all this fuss about content strategy? Kerry-Anne Gilowey Cape Town Content Strategy Meetup 22 September 2010
Back in the day…
I thought I’d spotted the problem.
But there was a bigger problem.
Things that were not getting attention: Labelling Tone and style Business goals Brand voice Error messages Consistency Terminology User needs
I needed a new identity.
Turned out, content strategy was a thing.
And it was bigger than I’d ever imagined.
 
Oh noes! We’re stranded! In Paris!
What do content strategists do all day?
 
Identify user, business and stakeholder needs
Carry out content audits and analyses Some sites are harder than others.
Create style guides Instead of… we use… ensure make sure endeavour try wonderful killer
Develop user-oriented IA
Create content plans, menu taxonomies, and page templates
Write error messages
Set up editorial calendars
“ But I’m n-n-not a c-c-content strategist. What can I d-d-do?”
You can be a content champion.
You can implement content strategy principles. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
That’s all. For now. Join us on the web: http://www.meetup.com/cs-cape-town Kerry-Anne Gilowey | [email_address] | @kerry_anne

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What's all this fuss about content strategy?

Notas do Editor

  1. I realised I wasn’t a copywriter anymore. But what was I?
  2. CS Forum 10 in Paris