Public Relations: working in political PR.

2. Spin your own
reality!
1

3. Press Secretary
What did the president do today?
With whom did he meet?
Why are these government’s policies so boneheaded?
Won’t you please defend them to us, jack-ass?
Do I want to report the news or make the news?
How much can I accommodate/obstruct journalists
today?
2
J:
PR:

4. Packaged, Marketed, and Sold
PR: “Stage manage”
News conferences
Sound bites
Photo ops
3
“Reporters are like crows on a wire waiting
to be fed. Crows fly down for a kernel of
corn, then back up to the wire.”
– Spin Cycle, CBC

5. The toughest job in PR?
4

6. Theodore Roosevelt
5

7. Richard M. Nixon
6

8. Michael Deaver – Grandfather of Spin
7

9. The Bush Years
8

10. Scott McClellan
9

11. Tony Snow
10

12. Dana Perino
11

13. The Obama Years
12

14. Jay Carney
13

15. Josh Earnest
14