2. Film campaign
A film campaign is a campaign launched about or even for a
film. A film campaign can be made through the things such
as google, yahoo etc. without the company needing to
spend any money. Things such as websites, teasers and
website are used to make a film campaign. Film campaigns
can be involve things such as interviews, photos etc. A film
campaign is used to get people to know about the film and
to promote it. Whenever companies try to promote a film
, film campaigns are always involved so that the film can be
advertised in a various of different of different ways .Without
film campaigns, a lot of films wouldn't be able to sell as
much and that is why it is vital that film campaigns are not
only done but are done well.
Posters are also used a lot when it comes to film
campaigns. This allows the audience to have a brief look at
the film and what it may be about. It gives the audience an
brief idea of what type of film it is and when it may be
coming out. Posters are really useful and helpful for when it
comes to advertising a film and trying to get it to the public
eye. You never ever really see a new film coming out
without being shown through a poster of some sort
somewhere. Whenever a new big film is coming out, the
producers know how important it is and that is why you can
often see the paces some producers are going through to
get the film publicly advertised on posters. The posters tend
to advertise as much as they can within the small limit that
Trailers are
they have. used to campaign films. This is done a huge
amount due to the idea that it really helps promote a film
and it allows people to understand and establish what type
of film they would be watching. It gives them a little intake of
the film and gives them a choice to gain an opinion on
wherever they feel that they want to watch. Trailers are a
huge aspect when it comes to campaign new or existing
films. I know for myself that the only way for me to watch a
film is through seeing the trailer as it really allows me to
actually lm involves and what it is about. Without the trailer
it would be very hard for people to determine if they would
want to go and watch the film in the cinema.
Clothes can also be used for a
film campaign. Some people
decide to make clothes to try and
promote their films which
sometimes can be really useful.
This allows people to know their
is a new film and if they like the
products they are selling, people
tend to feel as if they would want
to watch it more. A lot of new
films may the film epically if it is
for a younger generation due to
the idea that they tend to like this
and wear them. As we know
clothes is one of the most
needed things, it is very useful
and tends to be successful when
used in a way to promote the film
. any people also use huge
M
billboard to promote their film.
Due to the idea that huge groups
can see it in their everyday life's.
Using billboards to promote their
film can be very useful and
handy due to the idea that so
many people will be seeing it on
a daily basis. Using billboards
are twice as big as posters so
they can be very helpful in
promoting as they surely can not
be missed and I believe this is
one reason that is particularly
used.
Overall Film campaigns can be
very helpful and useful and is a
vital aspect of what makes the
promoting of your film!
3. The dark knight Rises
To campaign this film, The
dark knight rises was put onto
billboards where over
thousands of people would
see. This enabled people to
look at this upcoming film and
gain an idea on wherever they
think they will like it based on
the picture. As it also stands
out, people wouldn't go by
without noticing it allowing to
gain more publicity. Some
people would see this on a
daily basis allowing it stick in
their hands.
The dark knight also used
things such as toys to
promote their film. This
allowed them to target at
a younger generation to
also felt involved with the
film.
The dark knight rises was also
put onto posters on the sides of
bus which allowed the public to
gain some knowledge that the
film was coming out and this
type of idea meant so many
people would see this film
poster due to the idea that the
buses would be driving to very
different places on a daily
places where people will then be
able to see the poster. This
poster allows people to see the
film on the outside of a bus. It
allows them to gain the
interpretation that it is very
important and shouldn't be
missed.
The dark knight rises even used
a website to promote their film.
This allowed them to show
people how they made the
film, who was included in the
film and much more. Website
use is a good way to promote a
film due to the idea that a lot of
people use web searching to
find out about the new films.
Items such as shoes had
pictures of the main character
so that people will start to be
more familiar with the
characters who are in the film
which may then make them
want to watch the film.
The tailor really allowed
people to gain a full
understanding of the film
and what it was about.
People were able to see
what type of people where
in the film , the director etc.
so that they know really
would be convinced or
satisfied with watching the
film. The trailer was a huge
success and did really help
them overall with the
campaign of their film
The dark knight rises used
things such as twitter, face
book to also promote their
film. Social networking
sites such as Twitter was a
very good way in which
The dark knight rises film
was promoted due to the
idea that it really got
people involved with he
film feeling excited!
4. Blair Witch Project
What was used? Archive
photos, police reports, interviews
Fight Club
What was used?
Video, Promotional
Website.
Wanted
What was used? Video
Snakes on a plane
Worst&Best viral campaigns
The dark knight rises
Cloverfield
What was used? Fan-made
trailers, poems, foreign
translations
What was
used?BelieveInHarveyDent.co
m, IBelieveInHarveyToo.com, W
hySoSerious.com, RorysDeathK
iss.com.
What was used?
Trailers, websites, mythology
