This document outlines topics for a discussion on business planning, including defining a business plan, the structure and anatomy of start-up business plans, SWOT and competitor analysis, using business plans as decision-making tools, operational versus strategic planning, who uses business plans, revisiting business plans, and profit maximization versus customer satisfaction. It also describes an activity for students to work in assigned groups to craft business plans for sample start-up service, manufacturing, merchandising, or agricultural businesses using a required template.

1. Business Planning
Joy Kenneth S. Biasong, D.M., Ed.D., Ph.D.
Resource Person

2. Subtopics:
 What is a business plan?
 Structure of a Business Plan for a Start-Up
Venture
 Anatomy & Types of Business Plan
 SWOT Analysis /Business Environment Analysis/
Competitors Analysis

3.  Business Plan as a Decision-Making Tool
 Operational Planning vs. Strategic Planning
 Users of a Business Plan
 Revisiting the Business Plan
 Profit Maximization vs. Customer Satisfaction

4. Activity I- Planning for a Start-Up Venture
(Business Proposal)
In your assigned group, think of a specific business venture
(existing or non-existing) and craft a business plan using
the required template. (refer to handouts)
 Team 1- Service Business
 Team 2- Manufacturing/ Production Business
 Team 3- Merchandising/ Marketing (Retail/ Wholesale)
Business
 Team 4- Plantation/ Agricultural Business