2. Outline
• McDonald’s is..?
• McDonald’s History
• History of McDonald’s in China
• McDonald's and KFC
• Strategy of McDonald‘s
• Safety of McDonald's
• Summary
• Reference
3. McDonald’s is..?
• Type : public
• Traded : NYSE: MCD Dow Jones Industrial Average Component
• Industry : Restaurants
• Founded : May 15, 1940 in San Bernardino, California;McDonald's
Corporation, April 15, 1955 in Des Plaines, Illinois
• Founder(s) : Richard and Maurice McDonald McDonald's restaurant
concept; Ray Kroc, McDonald's Corporation founder.
• Headquarters : Oak Brook, Illinois, U.S.
• Number of locations : 34,000+ worldwide
• Area served : Worldwide
• Key people : Andrew J. McKenna
• Products : Fast food
4. McDonald’s History
• McDonald’s starts as a hamburger stand in 1954
• Ray Kroc opens the first McDonald’s franchise in 1955
• McDonald’s comes to Wall Street in 1965
• McDonald’s introduces the ”Big Mac” in 1968
• “Makadonaldo” first opened in 1971(Japan)
• The Egg McMuffin is introduced to the public in 1973
• The first Ronald McDonald House is created in 1974
• The Happy Meal is created in 1979
• McDonalds hits the web in 1998
5. History of McDonald’s in China
• The first McDonald's in China in
Shenzhen in 1990
• Its first 500-seat store in the
developing market in Oct 1990
• For 2008, China represents one
third of all capital expenditures
6. McDonald's and KFC
• When McDonald’s open
store in 1990, but KFC had
opened 3years ago
• McDonald's and KFC are
easy and cheap
• KFC has around 2,200 stores
and McDonald's plans to have
1,000 stores in China
7. Strategy of McDonald‘s
• McDonald's strategic plan in China was
concentrate on core menu extensions, convenience
and value.
• Drive-thru is a brand new concept and the first
trial of MacDonald's in China.
• It opened up a 'Dollar Menu‘ known as the 'Value
menu‘ that offered sandwiches and other items at
a lower price.
8. Safety of McDonald's
• Food safety is the strength of McDonald’s in
China.
• All Chinese McDonald’s stores have hand
washing stations and hand sanitizers in the
main restaurant.
• McDonald’s conducts quality control
inspections without notice.
9. Summary
• McDonald’s in china, the points are taste,
convenience and price.
• McDonald’s spread out steadily by providing
out sanding quality, service, and value to
customers.
• By gaining trust from customers,
McDonald’s can broaden out their stores.
10. Reference
• McDonald's
– http://www.aboutmcdonalds.com/mcd
– http://en.wikipedia.org/wiki/McDonald%27s
• CNBC TV
– http://www.msnbc.msn.com/id/26226387/ns/business-
cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg
• McDonald's in China
– http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/
BSTR305.htm
– http://www.oppapers.com/essays/Mcdonalds-In-ChIna/52847
– http://www.chinadaily.com.cn/business/2008-
09/08/content_7007412.htm
