Wonder what happens at the Inman Conect conference? Wished you could attend and soak in the knowledge? Kendyl Young of DIGGS shared her highlights and insights gleemed from this year's conference in San Francisco.
15. YOUR BRAND MATTERS
• your brand tells future clients what they can
expect from you
• content vs nontent
• people don’t buy solutions. they buy beliefs
• stay on message
17. SURFING LESSONS
1. Learn to swim
2. Paddling matters
3. When in doubt, no go
out
4. Don’t leave waves to
find waves
5. Waves come in sets
6. Don’t fear technology
7. Don’t get caught inside
8. Don’t drop in
9. Murky water, don't go
out
10.You are not Laird
Matt Beall, CEO Hawaii Life
18. what we do, matters
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