This document summarizes a presentation about marketing events using social media platforms like Facebook, Twitter, YouTube, Pinterest, and WordPress. The presentation discusses how to use each platform to promote an event, including posting status updates, videos, and photos. It also provides tips for engaging attendees by encouraging them to tag themselves in photos and discusses follow up networking events.
2. PRESENTER
KENDRA WRIGHT
President, Saffire
Events
• First job – Event manager for non-profit
• Began working at Fortune 1000 company in
1995
o Accidentally started building websites
• Started own company in 1998
o One woman show
17. DEEP THOUGHT
Ask questions that get people
to talk about themselves in relation to your
event
18. FACEBOOK TIP
Take pictures of the crowd at concerts, post
them and encourage them to tag themselves
Your photo appears in
their Facebook feed!
19. FINAL THOUGHTS
Speaking at 3 pm in Registration Hallway
(across from tradeshow)
Come by our Hollywood Happy Hour from
5:30-7 pm tonight in Suite 3298.
Leave us your business card, and we’ll send
slides, enter you for a FREE flat screen TV
and send you The Dirt.
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.