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- 2. Objective • Message: Wendy’s has high-quality, inexpensive food • Sell a product, build brand awareness, and educate a market
- 3. Target Audience 18-24 year olds
- 4. Why 18-24 year olds? • Disposable Income • Eat on the go • Response to digital campaign
- 5. Key Performance Indicators 2 main indicators: 1. Quarterly sales reports 2. Social media analytics
- 6. How will we accomplish our goals? Engage with consumers on social media.
- 7. Tools and Tactics • Facebook and Twitter dialogues • Instagram • Pinterest contests
- 8. Google AdWords • Ad Group: Healthy Fast Food Options • Meets objectives of digital campaign • Will also advertise products
- 9. Budget Background • $200,000,000 marketing budget • 10% goes to Internet marketing • $20,000,000 a year
- 10. Digital Agency Charges • $250 an hour • Full day of work (8 hours) = $2,000 a day • One month of work = $60,000
- 11. Conclusion • Wendy’s will engage consumers on social media. • Consumers will know that Wendy’s has high-quality, inexpensive food • This campaign will help Wendy’s sell product and build brand awareness.
- 12. Any questions?