1. Leveraging Social Media
To Position Yourself as the
Go-To Expert in Your Market
Ken Blevins and Chris Evans
May 17th, 2012
© 2012 NRBA.

2. My Story...
© 2012 NRBA.
© 2012 NRBA.

3. PresPro.com - National
Repair & Preservation
company...
© 2012 NRBA.
© 2012 NRBA.

4. Nobody knew me…and I was
just another one of “those
guys”.
© 2012 NRBA.
© 2012 NRBA.

5. I was like the nerd
wanting to talk to the
pretty girl…
© 2012 NRBA.
© 2012 NRBA.

6. © 2012 NRBA.
© 2012 NRBA.

7. And It was Awkward...
© 2012 NRBA.
© 2012 NRBA.

8. Then idea of REOSuccessTV was born..
-we had to set ourselves apart.
-we had to stand out.
-we had to position ourselves correctly.
© 2012 NRBA.
© 2012 NRBA.

9. We positioned ourselves as an authority in
the industry and now We Are being
pursued.
-people KNOW us now.
-we now consult CEO’s/Owners of Outsourcers and well known
companies
-we have many open doors
© 2012 NRBA.
© 2012 NRBA.

10. Why You Should Be
Positioned As The
Expert..
© 2012 NRBA.
© 2012 NRBA.

11. Your Business Will Be an UP HILL battle if you don’t...
© 2012 NRBA.
© 2012 NRBA.

12. » People do business with those they know, like and trust
» One of the number one things we’ve heard from Asset
Manager’s is they want their agents to be THE expert on
the local market.
» You can easily build a following of “ready buyers”
» Doors of opportunity will open up
© 2012 NRBA.
© 2012 NRBA.

13. You Go From Being This Guy....
© 2012 NRBA.
© 2012 NRBA.

14. To Being This Guy...
© 2012 NRBA.
© 2012 NRBA.

15. Leveraging Social Media
• People to do business with people they like, know and
trust.
• What does your online persona look like?
• Do you show up in the top 10 searches for your name?
• (Google Search)
» LinkedIn
» Facebook
» Twitter
© 2012 NRBA.
© 2012 NRBA.

16. Leveraging Social Media
• People to do business with people they like, know and
trust.
• What does your online persona look like?
• How many times do “YOU” show up on the first page of
Google? (Google Search)
» LinkedIn
» Facebook
» Twitter
» Google Profile
» Blogs
© 2012 NRBA.

17. Celebritize Yourself
Celebrities, Rock Stars and Experts make the most money!!!
•Building the Brand of You: Social Media can be an incredible Credibility Booster!
•Be everywhere: in multiple places, differently, consistently
» Facebook, Twitter, LinkedIn, Blogs (Hootsuite)
•Be a relentless self promoter (think Donald Trump)
•Join Associations (NRBA, etc…)
•Use familiar logos (NRBA, etc…)
•Certifications, Designations
•Press or Media – Create your own Press Release (PRWeb, PressWire)
•Post pictures with famous people (let people form their own opinions)
•Write a Book (Instant Credibility)
•Cartoon Yourself (fiverr)
•Facebook – 100 likes on for $5 (fiverr)
•SEO: Backlinks to your Blog, Website – 100 backlinks for $5 (fiverr)
•Social Proof = share stories and ask for testimonials
© 2012 NRBA.

18. Are You Monitoring Your Online Reputation?
• Google Alerts
» Your Name
» Company Name
» Industry Specific Topics
• Notifications
» Email
» RSS Feed
© 2012 NRBA.

19. Other Platforms
• YouTube
• Blogs
• Newsletters
• Local Radio
• TV Show (Ustream)
• Podcast (blogtalkradio)
• Game Changers: The technology available today has
made it so easy to get your VOICE to the masses!
© 2012 NRBA.

20. Speaking
• NRBA last year… first time I spoke on social media
• Panel at REO Expo, Five Star, REOMAC
• 2012 Invites (Social Media)
» REOCON
» REOMAC
» NRBA
» Force Summer Summit
» REO Expo
» Five Star
» NAR
» Podcasts (REOPRO, The Power is NOW, and several others)
© 2012 NRBA.

21. Mobile
• “Mobile access to the Internet will exceed desktop access in 2012"
» http://
www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-
• In 2011, there were 835 million smartphone users
» http://snaphop.com/2012-mobile-marketing-statistics
• Global internet usage will more than double by 2015, and most of
these users will be mobile
» Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley
Research, Berg Insight via Business Insider
• Did you know 80% of customers abandon a mobile site if they have
a bad user experience?
» Source: Limelight Networks, Inc. 2011
• Does your business have a mobile-friendly site?
• Test Your Site: www.howtogomo.com
© 2012 NRBA.

22. The Next Big Thing – Mobile Search
• Siri: “Find me a Real Estate Agent in __________”
» Reviews from Yelp!
» How many of you have a yelp profile for either you or your
business?
© 2012 NRBA.

23. The Power of Social Proof
• Search = Social Proof
• Peer to Peer Validation
» Amazon
» Yelp
» Facebook
» Twitter
• Google Search for Real Estate Reviews
» Who knows where Google queries the results?
» Angie’s List
© 2012 NRBA.

24. Be Memorable – Stand Out
• Too much noise…
• 250+ emails a day
• 25+ LinkedIn messages a day
• 20+ FB messages a day
• Find ways to stand out from the crowd…
• iPhone Apps
» Cards (demo)
» Tout (demo)
• Examples
© 2012 NRBA.

25. Bigger Picture – Recommended Reading
• Trust Agents – Chris Brogan
• Resonate – Nancy Duarte
• Smart Trust – Stephen Covey
• Crush It – Gary Vaynerchuk
• The Social Animal – David Brooks
• Join the Club – Tina Rosenberg
• Tribes – Seth Godin
• Great by Choice – Jim Collins
• Be Excellent at Anything – Tony Schwartz
© 2012 NRBA.

26. Contact Info
• Slides: Text 58885
NRBA2012, Name, Email
• Ken Blevins Chris Evans
kblevins@stewart.com chris@reosuccesstv.com
linkedin.com/in/kenblevins linkedin.com/in/thechrisevans
@kenblevins @chrisAevans
facebook.com/pmhfinancial facebook.com/reosuccesstv
facebook.com/kenblevins facebook.com/chrisAevans
© 2012 NRBA.