A discussion of how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic. In particular, changes to traditional production operations that yield financial benefits for existing products while preparing processes and staff to handle XML-based workflows are covered.

1. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]

2. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview

5. We’ve been achieving positive results PP&B Plate

6. The production process offers the most ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services

10. Mass customized stylesheets = design flexibility One stylesheet, two designs: many more possible

11. The problem with mass customization: pedagogical variation and unanticipated elements These are all from a single title!

16. Offshoring and automation are the obvious choice

17. Addition of fixed costs provides a more complete strategy

18. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]