This document provides tips for developing successful apps and using social media for app marketing. It recommends focusing an app on either usefulness or entertainment, choosing a consistent brand identity, and using social media platforms like Twitter, Facebook, LinkedIn and Meetup to promote the app. Game Center is highlighted as a new opportunity on iOS 4 for social gaming. Tracking social media efforts is advised to evaluate their effectiveness. Developing quality apps that meet real needs and utilizing social media is key to standing out in the crowded app marketplace.

1. App Development &Social Media Notes from Kemp Edmonds

3. Who is this guy? BCIT Marketing Graduate Technology Enthusiast iPhone Imagined Social Media Evangelist

4. The Gold Rush is OVER Quality Apps with good marketing plans will make significant funds Successful Local Examples: iFart/PoopTheWorld (sad but true) ColorSplash/Juxtaposer

5. YourChallenge isStanding out in the crowd

6. Your packaging is important

7. How will you stand out?

8. Your icon is your box

9. Brand Continuity Either you, your company or your app Choose one logo/icon for each Use the same logo across platforms: Nings, Twitter, LinkedIn, Meetup, Store

10. Challenge: Make it useful or entertaining Trying to do both may not work

11. Apps I HAD to buy -Can’t live without it Freemium - Dropbox & Tap Tap Use - AirMouse Pro & Surveillance A Good Port - Gangstar & Dexter Replay/Value - Simulation, action, time Docs - GoodReader

12. Social Media as Marketing Tweeting/Facebook MSG for score News & Information Sharing Compete with real friends Actual Social Media Apps iPhone OS 4 Game Center

13. iPhone OS 4 Game Center Apple’s new SOCIAL gaming network Invite friends to play a game Start a multiplayer game Matchmaking Track Achievements Compare high scores via a leaderboard

14. iPhone OS 4Opportunities: New APIs

15. Strictly Social Media OLD: OpenFeint NEW: OS 4 Gaming Center Sharing Scores/Trophies Sharing Achievements Sharing Activities

17. Email Social Media WOM on Steroids Less scale more control More scale less control

19. The Essential Social Networks Meetup or Other Variations Twitter LinkedIn Facebook for your App Telling not Selling yourself: a Blog

20. Using Social Media Beyond Marketing Networking Finding Contacts Learning What Works Finding clients Collaboration Finding work

21. The Challenge: Cut through the noise

22. Making Money Be the first Bring quality entertainment Create an addictive game Make a tool people can’t live without A video/audio editor + make it affordable Understand the marketing needs

23. Marketing Your Apps Talk to the experienced Presentation from Atimi: j.mp/AtimiMKTG

24. Track your efforts and evaluate hootsuite.com OR j.mp

25. And then... Get started with the tools This presentation: Check out kempedmonds.com email kemp_edmonds@bcit.caor Tweet @kempedmonds with more questions