This document summarizes a presentation about how social media is enabling individuals and organizations. The presentation covers the following key points in 3 sentences:
It discusses the rise of social media usage and how time spent on social networks is surpassing time spent on email. Various social networks like Facebook, Twitter, and LinkedIn are outlined and it is recommended to understand what networks are best for different types of interactions and which networks your target audience uses most. Strategies for social media measurement, goals, objectives, tactics and potential successes and failures that organizations can experience with social media are also covered.
How Social Media is Enabling Individuals and Organizations
1. How Social Media is Enabling
Individuals and Organizations
available now: j.mp/kempg2
#g2kemp
Created for Growing of Giants, May 2013
By: Kemp Edmonds
2. Agenda
• My Story
• Statistical Overview
• The Human Nature
• Starting with Why - Workshop
• Measurement Best Practices
• Successes and Failures
• Developing Strategy – Workshop
• A Few Quick Demos
• Open Season – Q&A+
22. Is it for everyone?
• Is your target market there?
• Does your target market have the time?
• Are they accessible?
• Do you have the time?
• Are you seeking new opportunities?
• Who uses Facebook? Twitter? LinkedIn?
Social Media often comes last and should.
23. Important Questions
• Is your website ready to receive and convert?
• Do you have positive testimonials?
• Do you have a organizational blog?
• Respond to emails? Answer the phone?
• Are you listening? Listening comes first.
Social Media often comes last and should.
24. It’s something new…
Two-way media that operates on a scale from private to public.
-Clay Shirky, Cognitive Surplus
33. Your Journey - Workshop
• Starting with Why
Why – Visionary Goals
How – Measures of Success
What – Tactics
Goals
Objectives
Measures of Success
What to do get there
41. 80/20 Two Ways
Spend 80% or more of the time communicating…
Engaging with others
Sharing other people’s content
Being helpful
Providing value to your audience
Spend 20% or less of the time marketing…
Talking about products and services
Posting testimonials
Sharing success
72. Lessons
• Empower those you trust or use tools to help
• Understand the potential implications
• Use common sense
• Know what you can and cannot control
• Be sensitive
• Stay positive
• Strategy trumps tactics
• Start with Why
80. • Goal
• Objective
• Measures
• Tactics
Be Integral to the Community
Raise
Awarenes
s
%
increase in
Twitter
Mentions
%
increase in
Social
Mentions
Website
traffic from
social sites
A Social Marketing Example
81. Your Organization - Workshop
• Starting with Why
Why
How
What
Organizational Goals
Communications Objectives
Measures of Success
Operational Tactics
83. Q & A
• Special Thanks to Cameron Herold and G2
• kempedmonds.com
• @kempedmonds
• This Presentation: j.mp/kempg2
• More Presentations: j.mp/kempslides
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
- Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
- Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
At buildout, a Social Organization includes all departments and employees in an organizationIt fosters and manages a coordinated effortIt’s workflows tie into the existing processes and systems currently deployed