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Digital Marketing and Monetization for Kenya's Music Industry
Paid,	
  Owned	
  &	
  Earned	
  Digital	
  Media?	
  	
  

                                     Paid	
  
                     Owned	
         Media	
  	
  
                     Media	
  

                                 Earned	
  
                                 Media	
  




                 The	
  Digital	
  Marke7ng	
  Mix	
  
Owned	
  Media:	
  Your	
  Web	
  Site	
  
Earned	
  Media:	
  Your	
  Social	
  Media	
  
Paid	
  Media:	
  Google	
  AdWords	
  
What	
  are	
  your	
  objec7ves?	
  

                       Awareness?	
  




                        Digital	
        Music	
  &	
  
        Fan	
  
                                        Merchandise	
  
   Rela7onships?	
     Objec7ves	
        Sales?	
  




                        Adop7on?	
  
What	
  ac7on	
  do	
  want	
  them	
  to	
  take?	
  	
  

                           Register?	
  



           Explore?	
                         Contact?	
  


                           Digital	
  
                           Calls	
  to	
  
                           Ac7on	
  

          Subscribe?	
                       Download?	
  



                           Purchase?	
  
The	
  RACE	
  Methodology	
  



 REACH	
                                        CONVERT	
  	
  	
  	
  	
  
                      ACT	
  	
  	
  	
  	
                                   ENGAGE	
  
 People	
                                       Based	
  on	
  
                    Achieve	
                                                 Through	
  
Wherever	
                                       Call	
  to	
  
                  Interac7on	
                                                 Time	
  
they	
  are	
                                    Ac7on	
  
Responsive	
  Web	
  Site	
  Design	
  
Content	
  Management	
  System	
  
SEO,	
  In	
  a	
  nutshell	
  
Page	
  Coding	
  
•  Code	
  all	
  pages	
  to	
  conform	
  to	
  SEO	
  best	
  prac7ce	
  
•  Enable	
  Search	
  Engines	
  to	
  find	
  and	
  catalogue	
  the	
  informa7on	
  in	
  
   the	
  web	
  pages	
  more	
  effec7vely	
  


          Keywords	
  
          •  Keyword	
  Research	
  
          •  Enrich	
  site	
  copy	
  with	
  keywords	
  and	
  keyword	
  density	
  
          •  Inject	
  keywords	
  into	
  page	
  7tle,	
  meta	
  tags,	
  etc	
  


                     Link	
  Building	
  
                     •  Search	
  Engine	
  Submissions	
  
                     •  Directory	
  Lis7ngs	
  
                     •  Ar7cle	
  Submissions,	
  Blog	
  Posts,	
  Blog	
  Comments,	
  etc	
  
Google	
  Analy7cs	
  
•  Analy7cs	
  tell	
  you	
  how	
  visitors	
  found	
  your	
  site	
  
     and	
  how	
  they	
  interact	
  with	
  it.	
  	
  
•  Analy7cs	
  compares	
  the	
  behavior	
  of	
  visitors	
  
     who	
  were	
  referred	
  from	
  digital	
  adver7sing,	
  
     keywords,	
  search	
  engines,	
  and	
  emails,	
  giving	
  
     valuable	
  insight	
  into	
  how	
  to	
  improve	
  your	
  
     site's	
  content	
  and	
  design.	
  
•  Google	
  Analy7cs	
  is	
  one	
  of	
  the	
  most	
  popular	
  
     globally,	
  and	
  free	
  to	
  use.	
  	
  
	
  
Unique	
  Visitors	
  	
  	
  
Making	
  Sense	
  of	
  YOUR	
  Content	
  
•  Is	
  comprised	
  of	
  images,	
  graphics,	
  copy	
  (text),	
  
   video,	
  audio,	
  documents,	
  etc.	
  	
  
•  Has	
  to	
  be	
  developed	
  and/or	
  repurposed	
  for	
  the	
  
   target	
  users	
  to	
  achieve	
  maximum	
  impact.	
  	
  
•  Brevity	
  is	
  key	
  due	
  to	
  users	
  “scanning”	
  rather	
  than	
  
   “consuming”	
  it	
  all.	
  	
  
•  Regular	
  content	
  updates	
  ensures	
  con7nuous	
  
   engagement.	
  	
  
•  Accuracy,	
  relevance	
  and	
  context	
  are	
  important.	
  	
  
The	
  Next	
  BIG	
  Thing:	
  	
  
                 Content	
  Marke7ng	
  
•  Content	
  marke7ng	
  is	
  a	
  marke7ng	
  technique	
  of	
  
   crea7ng	
  and	
  distribu7ng	
  relevant	
  and	
  valuable	
  
   content	
  to	
  a`ract,	
  acquire,	
  and	
  engage	
  a	
  
   clearly	
  defined	
  and	
  understood	
  target	
  
   audience	
  –	
  oben	
  with	
  the	
  objec7ve	
  of	
  driving	
  
   profitable	
  ac7ons.	
  
Content	
  Marke7ng:	
  RedBull	
  Stratos	
  
Viral	
  (Content	
  Marke7ng)	
  
•  Viral	
  marke7ng	
  refers	
  to	
  marke7ng	
  techniques	
  that	
  
   use	
  pre-­‐exis7ng	
  social	
  networks	
  and	
  other	
  
   technologies	
  to	
  produce	
  increases	
  in	
  brand	
  
   awareness	
  or	
  to	
  achieve	
  other	
  marke7ng	
  objec7ves	
  
   (such	
  as	
  product	
  sales)	
  in	
  a	
  self-­‐replica7ng	
  manner	
  
•  It	
  can	
  be	
  delivered	
  by	
  word	
  of	
  mouth	
  or	
  enhanced	
  by	
  
   the	
  network	
  effects	
  of	
  the	
  Internet	
  and	
  mobile	
  
   networks	
  in	
  the	
  form	
  of	
  video	
  clips,	
  interac7ve	
  
   games,	
  advergames,	
  ebooks,	
  brandable	
  sobware,	
  
   images,	
  text	
  messages,	
  email	
  messages,	
  or	
  web	
  
   pages.	
  	
  
Viral	
  Marke7ng:	
  Gangnam	
  Style	
  
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music Industry
Key	
  insights	
  on	
  Content	
  Marke7ng	
  
•  Success	
  comes	
  from	
  commidng	
  to	
  the	
  hard	
  work	
  
   (RedBull	
  Stratos	
  took	
  7	
  years	
  to	
  put	
  together)	
  
•  BIG,	
  consistent	
  ideas	
  that	
  move	
  YOUR	
  “TRIBE”	
  	
  
•  Brands	
  are	
  now	
  publishers	
  as	
  well	
  as	
  marketers	
  
   (RedBull	
  Stratos	
  achieved	
  over	
  US$	
  120M	
  in	
  
   equivalent	
  ad	
  spend	
  brand	
  visibility)	
  
•  Use	
  the	
  “hub	
  and	
  spoke”	
  approach	
  to	
  leverage	
  
   YOUR	
  brand	
  content	
  across	
  ALL	
  available	
  digital	
  
   plajorms	
  (fish	
  where	
  the	
  fish	
  are,	
  wherever	
  it	
  is,	
  
   Mobile,	
  Facebook,	
  Twi`er,	
  etc).	
  	
  
(Hub	
  and	
  Spoke)	
  Content	
  Marke7ng	
  
                                              Google	
  
                              YouTube	
                      Mobile	
  


               LinkedIn	
                                                 Web	
  Site	
  



    Twi`er	
                                                                                Blog	
  



                                               YOUR	
  
                                              BRAND	
  
Facebook	
                                   Consumer	
                                        Email	
  
                                            Engagement	
  
Tradi7onal	
  VS	
  Social	
  Media	
  
Tradi&onal	
  Media	
                              Social	
  Media	
  
               Brand	
  in	
  control	
                           Audience	
  in	
  control	
  


                  Monologue	
                                            Dialogue	
  


             Message	
  repe77on	
                              Adap7ng	
  the	
  message	
  


           Focused	
  on	
  the	
  brand	
            Focused	
  on	
  the	
  audience/adding	
  value	
  


                   Educa7ng	
                                    Influencing/involving	
  


      Adver7ser	
  creates	
  the	
  content	
         User	
  generated	
  content/co-­‐crea7on	
  
Social	
  Media:	
  Rules	
  of	
  Engagement	
  


Listen	
  

             Par7cipate	
  

                              Facilitate	
  

                                               Generate	
  Buzz	
  

                                                                      Develop	
  Community	
  
5	
  success	
  factors	
  for	
  social	
  media	
  	
  

 Engage	
  your	
  audience	
  and	
  make	
  the	
  campaign	
  fun:	
  
 Reason	
  to	
  par7cipate	
  (offers,	
  games,	
  challenges,	
  puzzles)	
  Give	
  them	
  something	
  to	
  remember,	
  share	
  
                                                          and	
  talkabout	
  	
  




    Create	
  something	
  permanent	
  for	
  post	
  campaign:	
  
Campaigns	
  are	
  7me	
  sensi7ve–create	
  something	
  
                                                                         If	
  your	
  campaign	
  messaging	
  is	
  consistent	
  with	
  
 that	
  can	
  last	
  aber	
  the	
  campaign	
  finishes	
  e.g.	
  
                                                                                 brand/product,	
  then	
  it	
  has	
  longevity	
  	
  
  Youtube	
  video,	
  photo	
  collage,	
  applica7on	
  
5	
  success	
  factors	
  for	
  social	
  media	
  

                           Consistency	
  of	
  message	
  with	
  the	
  brand/product	
  




                Requires	
  collabora7on	
  with	
  members	
  of	
  the	
  community	
  
                                                                                    Members	
  who	
  are	
  involved	
  will	
  usually	
  be	
  generous	
  in	
  sharing	
  
               People	
  like	
  to	
  be	
  part	
  of	
  something	
                    informa7on	
  with	
  others	
  within	
  their	
  network	
  




                                  Encourage	
  Conversa7ons	
  online	
  and	
  offline	
  
                                                                                 People	
  who	
  have	
  knowledge	
  can	
  help	
  create	
  a	
  level	
  of	
  connec7vity	
  
Empower	
  the	
  community	
  by	
  engaging	
  them	
  in	
  conversa7on	
       with	
  other	
  current	
  and	
  poten7al	
  customers	
  via	
  word	
  of	
  mouth	
  
Social	
  Media	
  Dos	
  and	
  Don’ts	
  
Dos	
                                                                           Don’ts	
  
                                • If	
  possible,	
  update	
  your	
                                 • Always	
  acknowledge	
  
    Post	
  regular	
             fans	
  before	
  the	
  media,	
  or	
                               the	
  fans	
  efforts	
  to	
  
     updates.	
                   at	
  least	
  at	
  the	
  same	
  7me	
     Ignore	
  comments	
   engage	
  
                                                                                   or	
  ques7ons	
  


                                • Always	
  reply	
  in	
  an	
  
       Provide	
                  individual	
  manner	
  
      customer	
  
       service	
                                                                  Fail	
  to	
  update	
  
                                                                                  community	
  on	
  
                                                                                   major	
  offline	
  
       Answer	
               • Or	
  let	
  users	
  know	
  you	
  will	
         ac7vi7es	
  
                                be	
  in	
  touch	
  with	
  an	
  
ques7ons	
  within	
   answer	
  soon	
  
less	
  than	
  3	
  days	
  
                                                                                Use	
  social	
  media	
   • Communica7ons	
  
Engage	
  with	
  the	
                                                         to	
  broadcast	
  the	
   should	
  be	
  adapted	
  to	
  
                                                                                         same	
              their	
  medium,	
  one	
  
 community	
  –	
  
                                                                                communica7ons	
   size	
  doesn't’t	
  fit	
  all	
  
 dialogue	
  with	
  
                                                                                     than	
  offline	
  
     them	
  
Mobile	
  Marke7ng	
  
  •  Over	
  90%	
  of	
  all	
  phones	
  in	
  Africa	
  are	
  mobile.	
  
  •  At	
  the	
  end	
  of	
  2011,	
  Africa	
  had	
  650	
  mobile	
  
     subscribers.	
  At	
  the	
  end	
  of	
  2012,	
  this	
  number	
  
     will	
  rise	
  to	
  735	
  million	
  
  •  Kenya	
  now	
  has	
  approximately	
  30	
  million	
  
     mobile	
  subscribers	
  –	
  75%	
  mobile	
  penetra7on	
  
  •  Mobile	
  accounts	
  for	
  over	
  98%	
  of	
  ALL	
  Internet	
  
     subscrip7ons	
  in	
  Kenya	
  –	
  this	
  trend	
  is	
  
     consistent	
  in	
  most	
  of	
  Africa.	
  	
  
Sources: GSMA and the Communications Commission of Kenya
“Mobile”	
  is	
  highly	
  fragmented	
  




Call	
     Call/Text	
     GPRS/EDGE	
     Bluetooth	
        Mobile	
  
                             WAP	
         QR	
  Code	
        Apps	
  
                                             Email	
           WIFI	
  
                                              GPS	
            Email	
  
                                              3G	
          Augmented	
  
                                                              Reality	
  
                                                              4G/LTE	
  
The	
  reality	
  is	
  that	
  as	
  
     much	
  as	
  90%	
  of	
  mobile	
  
     internet	
  usage	
  in	
  Africa	
  
     is	
  done	
  over	
  low-­‐cost	
  
brands	
  
     feature	
  phones	
  that	
  
     typically	
  have	
  GPRS/
     EDGE	
  speeds.	
  The	
  most	
  
     popular	
  mobile	
  internet	
  
     device	
  from	
  research	
  is	
  
     the	
  Nokia	
  1680	
  Classic	
  
The	
  inexpensive	
  Huawei	
  
IDEOS	
  kicked	
  off	
  Kenya’s	
  
smartphone	
  revolu7on	
  2	
  
years	
  ago	
  as	
  hundreds	
  of	
  
thousands	
  of	
  units	
  sold.	
  
Android	
  is	
  the	
  fastest	
  
growing	
  smartphone	
  OS	
  
in	
  Kenya.	
  Smartphones	
  
are	
  less	
  than	
  10%	
  of	
  ALL	
  
mobile	
  internet	
  usage	
  in	
  
most	
  of	
  Africa.	
  	
  
Africa	
  has	
  become	
  a	
  
global	
  hotspot	
  for	
  
mobile	
  app	
  
developers	
  on	
  
feature	
  phones	
  and	
  
smartphones.	
  
However,	
  the	
  reality	
  
is	
  that	
  Africa	
  is	
  a	
  very	
  
nascent	
  mobile	
  app	
  
market	
  with	
  reach	
  
oben	
  being	
  less	
  than	
  
5%	
  of	
  total	
  mobile	
  
internet	
  traffic.	
  	
  
7	
  Keys	
  to	
  Content	
  Marke7ng	
  



                                                                                             Data	
  is	
  the	
  
Brands	
  are	
      Content	
               Content	
               Great	
  ideas	
                                 Storytelling	
        Strategy	
  and	
  
                                                                                             founda7on	
  
   now	
            needs	
  to	
  be	
     MUST	
  have	
  a	
     and	
  crea7ve	
                                 binds	
  content	
     commitment	
  
                                                                                              for	
  great	
  
Publishers	
          GREAT	
                purpose	
              lead	
  the	
  way	
                                together	
              is	
  key	
  
                                                                                               content	
  
Digital	
  Distribu7on:	
  iTunes	
  
Digital	
  Distribu7on:	
  Spinlet	
  
Digital	
  Distribu7on:	
  IroKing.com	
  
Independent	
  Mone7za7on:	
  Gumroad	
  	
  
Independent	
  Mone7za7on:	
  Mdundo	
  
Thank	
  You!	
  

               Moses	
  Kemibaro	
  
               Dotsavvy	
  Limited	
  
               No.	
  25	
  Duplex	
  Apartments	
  
               Upper	
  Hill	
  Road,	
  Upper	
  Hill,	
  Nairobi	
  
               tel:	
  +254	
  (20)	
  8077108/9	
  
               email:	
  moses@dotsavvyafrica.com	
  
               twi`er:	
  @dotsavvy	
  
               web:	
  www.dotsavvyafrica.com	
  

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Digital Marketing and Monetization for Kenya's Music Industry

  • 2. Paid,  Owned  &  Earned  Digital  Media?     Paid   Owned   Media     Media   Earned   Media   The  Digital  Marke7ng  Mix  
  • 3. Owned  Media:  Your  Web  Site  
  • 4. Earned  Media:  Your  Social  Media  
  • 5. Paid  Media:  Google  AdWords  
  • 6. What  are  your  objec7ves?   Awareness?   Digital   Music  &   Fan   Merchandise   Rela7onships?   Objec7ves   Sales?   Adop7on?  
  • 7. What  ac7on  do  want  them  to  take?     Register?   Explore?   Contact?   Digital   Calls  to   Ac7on   Subscribe?   Download?   Purchase?  
  • 8. The  RACE  Methodology   REACH   CONVERT           ACT           ENGAGE   People   Based  on   Achieve   Through   Wherever   Call  to   Interac7on   Time   they  are   Ac7on  
  • 11. SEO,  In  a  nutshell   Page  Coding   •  Code  all  pages  to  conform  to  SEO  best  prac7ce   •  Enable  Search  Engines  to  find  and  catalogue  the  informa7on  in   the  web  pages  more  effec7vely   Keywords   •  Keyword  Research   •  Enrich  site  copy  with  keywords  and  keyword  density   •  Inject  keywords  into  page  7tle,  meta  tags,  etc   Link  Building   •  Search  Engine  Submissions   •  Directory  Lis7ngs   •  Ar7cle  Submissions,  Blog  Posts,  Blog  Comments,  etc  
  • 12. Google  Analy7cs   •  Analy7cs  tell  you  how  visitors  found  your  site   and  how  they  interact  with  it.     •  Analy7cs  compares  the  behavior  of  visitors   who  were  referred  from  digital  adver7sing,   keywords,  search  engines,  and  emails,  giving   valuable  insight  into  how  to  improve  your   site's  content  and  design.   •  Google  Analy7cs  is  one  of  the  most  popular   globally,  and  free  to  use.      
  • 14. Making  Sense  of  YOUR  Content   •  Is  comprised  of  images,  graphics,  copy  (text),   video,  audio,  documents,  etc.     •  Has  to  be  developed  and/or  repurposed  for  the   target  users  to  achieve  maximum  impact.     •  Brevity  is  key  due  to  users  “scanning”  rather  than   “consuming”  it  all.     •  Regular  content  updates  ensures  con7nuous   engagement.     •  Accuracy,  relevance  and  context  are  important.    
  • 15. The  Next  BIG  Thing:     Content  Marke7ng   •  Content  marke7ng  is  a  marke7ng  technique  of   crea7ng  and  distribu7ng  relevant  and  valuable   content  to  a`ract,  acquire,  and  engage  a   clearly  defined  and  understood  target   audience  –  oben  with  the  objec7ve  of  driving   profitable  ac7ons.  
  • 17. Viral  (Content  Marke7ng)   •  Viral  marke7ng  refers  to  marke7ng  techniques  that   use  pre-­‐exis7ng  social  networks  and  other   technologies  to  produce  increases  in  brand   awareness  or  to  achieve  other  marke7ng  objec7ves   (such  as  product  sales)  in  a  self-­‐replica7ng  manner   •  It  can  be  delivered  by  word  of  mouth  or  enhanced  by   the  network  effects  of  the  Internet  and  mobile   networks  in  the  form  of  video  clips,  interac7ve   games,  advergames,  ebooks,  brandable  sobware,   images,  text  messages,  email  messages,  or  web   pages.    
  • 21. Key  insights  on  Content  Marke7ng   •  Success  comes  from  commidng  to  the  hard  work   (RedBull  Stratos  took  7  years  to  put  together)   •  BIG,  consistent  ideas  that  move  YOUR  “TRIBE”     •  Brands  are  now  publishers  as  well  as  marketers   (RedBull  Stratos  achieved  over  US$  120M  in   equivalent  ad  spend  brand  visibility)   •  Use  the  “hub  and  spoke”  approach  to  leverage   YOUR  brand  content  across  ALL  available  digital   plajorms  (fish  where  the  fish  are,  wherever  it  is,   Mobile,  Facebook,  Twi`er,  etc).    
  • 22. (Hub  and  Spoke)  Content  Marke7ng   Google   YouTube   Mobile   LinkedIn   Web  Site   Twi`er   Blog   YOUR   BRAND   Facebook   Consumer   Email   Engagement  
  • 23. Tradi7onal  VS  Social  Media   Tradi&onal  Media   Social  Media   Brand  in  control   Audience  in  control   Monologue   Dialogue   Message  repe77on   Adap7ng  the  message   Focused  on  the  brand   Focused  on  the  audience/adding  value   Educa7ng   Influencing/involving   Adver7ser  creates  the  content   User  generated  content/co-­‐crea7on  
  • 24. Social  Media:  Rules  of  Engagement   Listen   Par7cipate   Facilitate   Generate  Buzz   Develop  Community  
  • 25. 5  success  factors  for  social  media     Engage  your  audience  and  make  the  campaign  fun:   Reason  to  par7cipate  (offers,  games,  challenges,  puzzles)  Give  them  something  to  remember,  share   and  talkabout     Create  something  permanent  for  post  campaign:   Campaigns  are  7me  sensi7ve–create  something   If  your  campaign  messaging  is  consistent  with   that  can  last  aber  the  campaign  finishes  e.g.   brand/product,  then  it  has  longevity     Youtube  video,  photo  collage,  applica7on  
  • 26. 5  success  factors  for  social  media   Consistency  of  message  with  the  brand/product   Requires  collabora7on  with  members  of  the  community   Members  who  are  involved  will  usually  be  generous  in  sharing   People  like  to  be  part  of  something   informa7on  with  others  within  their  network   Encourage  Conversa7ons  online  and  offline   People  who  have  knowledge  can  help  create  a  level  of  connec7vity   Empower  the  community  by  engaging  them  in  conversa7on   with  other  current  and  poten7al  customers  via  word  of  mouth  
  • 27. Social  Media  Dos  and  Don’ts   Dos   Don’ts   • If  possible,  update  your   • Always  acknowledge   Post  regular   fans  before  the  media,  or   the  fans  efforts  to   updates.   at  least  at  the  same  7me   Ignore  comments   engage   or  ques7ons   • Always  reply  in  an   Provide   individual  manner   customer   service   Fail  to  update   community  on   major  offline   Answer   • Or  let  users  know  you  will   ac7vi7es   be  in  touch  with  an   ques7ons  within   answer  soon   less  than  3  days   Use  social  media   • Communica7ons   Engage  with  the   to  broadcast  the   should  be  adapted  to   same   their  medium,  one   community  –   communica7ons   size  doesn't’t  fit  all   dialogue  with   than  offline   them  
  • 28. Mobile  Marke7ng   •  Over  90%  of  all  phones  in  Africa  are  mobile.   •  At  the  end  of  2011,  Africa  had  650  mobile   subscribers.  At  the  end  of  2012,  this  number   will  rise  to  735  million   •  Kenya  now  has  approximately  30  million   mobile  subscribers  –  75%  mobile  penetra7on   •  Mobile  accounts  for  over  98%  of  ALL  Internet   subscrip7ons  in  Kenya  –  this  trend  is   consistent  in  most  of  Africa.     Sources: GSMA and the Communications Commission of Kenya
  • 29. “Mobile”  is  highly  fragmented   Call   Call/Text   GPRS/EDGE   Bluetooth   Mobile   WAP   QR  Code   Apps   Email   WIFI   GPS   Email   3G   Augmented   Reality   4G/LTE  
  • 30. The  reality  is  that  as   much  as  90%  of  mobile   internet  usage  in  Africa   is  done  over  low-­‐cost   brands   feature  phones  that   typically  have  GPRS/ EDGE  speeds.  The  most   popular  mobile  internet   device  from  research  is   the  Nokia  1680  Classic  
  • 31. The  inexpensive  Huawei   IDEOS  kicked  off  Kenya’s   smartphone  revolu7on  2   years  ago  as  hundreds  of   thousands  of  units  sold.   Android  is  the  fastest   growing  smartphone  OS   in  Kenya.  Smartphones   are  less  than  10%  of  ALL   mobile  internet  usage  in   most  of  Africa.    
  • 32. Africa  has  become  a   global  hotspot  for   mobile  app   developers  on   feature  phones  and   smartphones.   However,  the  reality   is  that  Africa  is  a  very   nascent  mobile  app   market  with  reach   oben  being  less  than   5%  of  total  mobile   internet  traffic.    
  • 33. 7  Keys  to  Content  Marke7ng   Data  is  the   Brands  are   Content   Content   Great  ideas   Storytelling   Strategy  and   founda7on   now   needs  to  be   MUST  have  a   and  crea7ve   binds  content   commitment   for  great   Publishers   GREAT   purpose   lead  the  way   together   is  key   content  
  • 39. Thank  You!   Moses  Kemibaro   Dotsavvy  Limited   No.  25  Duplex  Apartments   Upper  Hill  Road,  Upper  Hill,  Nairobi   tel:  +254  (20)  8077108/9   email:  moses@dotsavvyafrica.com   twi`er:  @dotsavvy   web:  www.dotsavvyafrica.com