Why Google Plus is really, really, really, really, really important

1. Google+ and Social SEO
Squeezing the Social SEO value out of
your Social Media Campaign
@kelvinnewman
kelvin.newman@SiteVisibility.co.uk

2. Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

3. Organiser
BrightonSEO
The Free SEO Conference

4. Co-Founder
Clockwork Talent
Decent Digital Recruitment

5. The Problem

6. The Solution

7. The Actions

8. The Problem

9. Google Wants to be
a ‘real boy’
kennymatic

10. SEO Formula

11. Technical Stuff
+
Good Links
=
Profit

12. Technical Stuff
+
Good Links
=
Profit

13. Technical Stuff
+
Good Links
=
Profit

14. Problem #1

15. Serious Sample Bias
Alex E. Proimos

16. Raise your hand if
you maintain a
website outside of
work...

17. Raise your hand if
you’ve done
anything with in in
the last six
months...

18. Raise your hand if
your partner
maintains a
website outside of
work?

19. And what about
your mum?

20. Serious Sample Bias
Alex E. Proimos

21. Cue laboured exercise to
demonstrate social is more
democratic
normalityrelief

22. Who has a
Facebook Account?

23. Who has a
Twitter Account?

24. Who has a
Instagram Account?

25. Who has a
Pinterest Account?

26. Who has a
App.net Account?

27. Who has a
{insert some new social site that makes me look really bleeding edge}
Account?

28. the mum
probability
principle

29. Problem #2

30. edvvc
Recommendations
Aren’t All Equal

31. www.bbc.com
is better than
www.dodgy-seo-directory-free-links.biz

32. but it’s
more
complex
than that
-Marlith-

33. No distinction
between the author
and the page/site
humbert15

35. edvvc
Recommendations
Aren’t All Equal

36. The Solution

38. Future of Off-Site SEO

39. Future of Off-Site SEO

40. Future of Off-Site SEO

41. Besides, already
influencing search
today

42. Social Shares Lead
to Links
rox sm

43. Google Find Your
Content Quicker
Heartlover1717

44. Author Snippets

45. Social Content Ranks
In Its Own Right

46. Personalising Results

47. The Actions

48. Ignore the haters

49. Use Do Share to
schedule
http://bit.ly/doshare

50. Add yet another
button

51. Mark Up using the
Open Graph
Protocol
http://ogp.me/

52. Implement Rel
Author Mark-Up
http://skyrocketseo.co.uk/rel-author/

53. Do good Social
Marketing

54. Can I get rid of my
SEO now?

55. SEO isn’t dead
CaioSchiavo

56. The edge-cases are
becoming more
complex

57. And people who
understand search,
understand people,
which makes them
great marketers

58. tl;dr
google plus is here to
stay, will only become
more important and is
having a bigger
influence than most
of us realise.

59. Any Questions?
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk