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A crash course on design, and why and when you need it to be persuasive

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Bath & Bristol Enterprise Network

BEN Event: Harnessing the Power of the Internet - 22nd Sept 2009

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Speaker Jaya Chakrabarti Managing Director persuasive digital experiences A crash course on design, and why and when you need it to be persuasive.
agenda ,[object Object],[object Object],[object Object],[object Object]
persuasion ,[object Object],[object Object],[object Object],[object Object]
Back to basics: what is design?? ,[object Object],[object Object]
user-hostile design...
user-hostile design
usability...
Usability ,[object Object]
user-centred design
user-centred design ,[object Object],[object Object],[object Object],[object Object],[object Object]
persuasive design
persuasive design ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
or there is the other way...
 
 
 
case study: Gloster persuasive vs usability
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],the right mix
what’s so special about the process?
the process determines ,[object Object],[object Object],[object Object],[object Object],[object Object]
questions?

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