Mais conteúdo relacionado Semelhante a Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms (20) Mais de Kelly Quattlebaum (10) Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms1. Social Media
Integration
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
/companies/global-marcoms
/in/kellyquattlebaum
@globalmarcoms @kquattlebaum
Kelly Quattlebaum
/globalmarcoms
President, Global Marcoms
/globalmarcoms
www.globalmarcoms.com
2. About Global Marcoms
• A full-service marketing and
communications company that works with
businesses to provide support for:
Social Media (Training, Consulting, Management)
Marketing
PR & Communications
Business Development
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 2
3. About Kelly Quattlebaum
• President, Global Marcoms
10 years of international marketing &
communication experience
Fluent in English, Spanish and Brazilian
Portuguese
Public speaker and social media trainer
based in Atlanta, GA
Specializes in LinkedIn, Twitter,
Facebook and Foursquare
Started using LinkedIn when it came out
of beta
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 3
4. Presentation Information
• Tweeting live tips @globalmarcoms
• Tweet questions to @globalmarcoms
• Event hashtag #ccorp_connect
• Presentation available on the Global Marcoms
Facebook Page:
www.facebook.com/globalmarcoms
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 4
5. Social Media Defined
Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships
connect | communicate | share | grow
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 5
6. Integrated Marketing Defined
Integrated Marketing Communications (IMC) is
an approach to brand communications where the
different modes work together to create a
seamless experience for the customer and are
presented with a similar tone and style that
reinforces the brand’s core message
Wikipedia
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 6
7. Social Media Integration
Social Media Integration is the act of
integrating social media activities into
the overall marketing strategy and
creating a connection between
networks
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 7
8. Social Media Integration
• Make sure your social media strategy
complements your overall marketing goals
and objectives
• Keep the branding and messaging consistent
throughout all platforms
• Facilitate marketing team collaboration,
remove the silos
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 8
9. Social Media Integration
• We will explore social media integration
between platforms and with the following
traditional marketing methods
Print Marketing
Email Marketing
Website and Blog
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 9
10. Print Marketing
• Add social media
icons and links to
business cards
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 10
11. Print Marketing
• Add social media
icons and links to
business cards
• Include social media
icons and links on
printed materials
with a call to action
to connect
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 11
12. Print Marketing
• Add social media • Quote Tweets from
icons and links to followers, especially
business cards endorsements
• Include social media
icons and links on
printed materials
with a call to action
to connect
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 12
13. Print Marketing
• Add social media • Quote Tweets from
icons and links to followers, especially
business cards endorsements
• Include social media • Incorporate Twitter
icons and links on handles and LinkedIn
printed materials public profile links for
with a call to action management in
to connect annual reports,
brochures
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 13
14. Email Marketing
• According to Get Response:
Emails with 3 social sharing icons generated 55%
higher CTR than messages without social sharing
Twitter most popular sharing option included in
67.2% of emails, Facebook at 62.7%
Source: http://www.getresponse.com/documents/core/pages/marketing/learning-center/product-
tutorials/social_media_integration.pdf
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 14
15. Email Marketing
• Add icons and links
to employee email
signatures
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 15
16. Email Marketing
• Add icons and links
to employee email
signatures
• Integrate newsletters
with social sharing
and follow links
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 16
17. Email Marketing
• Add icons and links
to employee email
signatures
• Integrate newsletters
with social sharing
and follow links
• Share newsletters on
social networking
sites
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 17
18. Website and Blog
• Allow visitors to
subscribe to your
social media sites
from your website
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 18
19. Website and Blog
• Allow visitors to
subscribe to your
social media sites
from your website
• Integrate social
sharing links into
your posts and pages
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 19
20. Website and Blog
• Include Twitter feed
on website and blog
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 20
21. Website and Blog
• Include Twitter feed
on website and blog
• Integrate your blog
into your website
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 21
22. Website and Blog
• Include Twitter feed
on website and blog
• Integrate your blog
into your website
• Embed YouTube
videos into the pages
or posts
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 22
23. Website and Blog
• Include Twitter feed
on website and blog
• Integrate your blog
into your website
• Embed YouTube
videos into the pages
or posts
• Add a newsletter
signup widget
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 23
25. LinkedIn
• 175 million users in
200+ countries
• Strongest tool for B2B
HubSpot: 61% of
businesses say LinkedIn
generates most B2B leads
of social media sites
HubSpot: 4x Twitter B2B
leads, 7x Facebook B2B
Image Source: http://bit.ly/SoMeTodayLI4x
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 25
26. LinkedIn
• Link to website,
Facebook and blog
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 26
27. LinkedIn
• Link to website,
Facebook and blog
• Connect with
Twitter, accounts
and updates
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 27
28. LinkedIn
• Link to website,
Facebook and blog
• Connect with
Twitter, accounts
and updates
• Integrate video on
company products
and services page
and in updates
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 28
29. LinkedIn
• Link to website,
Facebook and blog
• Connect with
Twitter, accounts
and updates
• Integrate video on
company products
and services page
and in updates
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 29
30. LinkedIn
• Share video links in
status updates
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 30
31. LinkedIn
• Share video links in
status updates
• Integrate your blog
into your personal
profile
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 31
32. LinkedIn
• Share video links in
status updates
• Integrate your blog
into your personal
profile
• Send RSS News Feed
to your Group
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 32
34. Twitter
• 500 million active users
• 340 million Tweets per day
• Twitter handles 1.6 billion search queries per
day
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 34
35. Twitter
• Include links to other
social media sites in
custom background
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 35
36. Twitter
• Include links to other
social media sites in
custom background
• Add a link to your
website or Facebook
page (link or bio)
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 36
37. Twitter
• Include links to other
social media sites in
custom background
• Add a link to your
website or Facebook
page (link or bio)
• Tweet links to your
YouTube videos
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 37
38. Twitter
• Use shortlinks to
drive people to your
online content
Bit.ly provides
tracking
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 38
40. Facebook
• 955 million users worldwide, more than half are
mobile users
1 in 9 people on earth use Facebook
• 50% of active users log in daily
• Average user spends 20 minutes per day on
Facebook
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 40
41. Facebook
• Use cover image for consistent branding
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 41
42. Facebook
• Add links to website,
Twitter, blog,
YouTube on About
Us page
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 42
43. Facebook
• Add links to website,
Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 43
44. Facebook
• Add links to website,
Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app
Adds tab to Timeline
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 44
45. Facebook
• Add links to website,
Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app
Adds tab to Timeline
• Embed your blog
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 45
46. Facebook
• Integrate Twitter into
your page
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 46
47. Facebook
• Integrate Twitter into
your page
• Add newsletter
signup
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 47
48. Facebook
• Integrate Twitter into
your page
• Add newsletter
signup
• Share a blend of
content
YouTube videos
Links to website
Blog posts
Photos
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 48
50. YouTube
• 2nd largest search engine
• More than 4 billion views per day
• 72 hours of video uploaded every minute
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 50
51. YouTube
• Include Twitter
handle in bio
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 51
52. YouTube
• Include Twitter
handle in bio
• Add links to your
blog, Twitter,
LinkedIn, Facebook
and website
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 52
53. YouTube
• Include Twitter
handle in bio
• Add links to your
blog, Twitter,
LinkedIn, Facebook
and website
• Put links to your
blog, website,
Facebook or Twitter
in the video
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 53
54. YouTube
• Include links and
Twitter handles in
the video title,
description and
comments
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 54
55. YouTube
• Include links and
Twitter handles in
the video title,
description and
comments
• Customize your
background to
include links to other
social sites
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 55
56. Summary
• Social media is powerful, harness that power
by integrating it with other tools and
traditional marketing
• Leverage the power of your networks by tying
them all together
Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 56
57. Questions?
Thank You!
Kelly Quattlebaum
President, Global Marcoms
Tel: +1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
@kquattlebaum @globalmarcoms
www.linkedin.com/in/kellyquattlebaum
Notas do Editor http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter