Mais conteúdo relacionado Semelhante a Social Media Branding: Building Your Personal and Professional Brand with Social Networking by Global Marcoms 031212 (20) Mais de Kelly Quattlebaum (6) Social Media Branding: Building Your Personal and Professional Brand with Social Networking by Global Marcoms 0312121. Building Your
Brand with
Social Media
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
2. About Global Marcoms
• A full service marketing and communications
company that works with businesses to
provide support for:
Social Media Monitoring, Management, Training
Marketing
PR & Communications
Business Development
Sales
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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3. Agenda
• Definitions
Social Media / Networking
Search Engine Optimization (SEO/SMO)
• Social Media Strategy
• LinkedIn
• Facebook
• Twitter
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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4. Social Media Defined
Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships
connect | communicate | share | grow
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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5. SEO and SMO Defined
• Search Engine Optimization
Improves results in search engines (i.e. Google)
Allows HR and hiring managers to find you
• Social Media Optimization
Improves results in search engines
Increases ability to locate you or your company
Drive traffic to Web content via social media
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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6. SEO and SMO Defined
LinkedIn
Twitter
Plaxo
Amazon Reviews
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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7. Keyword Driven
• CAUTION: Keywords should apply to you
• Identify keywords
Job descriptions and project specifications
Competitors
Industry hot topics
Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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8. Social Media Strategy
• Use the P.O.S.T.* method to create your
social media strategy:
People: Who are you trying to engage?**
Objectives: What are you trying to achieve? **
Strategies: What will it look like when you’re done? **
Technologies: What are the tools you plan to use? **
*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
8
9. Social Media Strategy
• Use the P.O.S.T.* method to create your
social media strategy:
People: Who are you trying to engage?**
Objectives: What are you trying to achieve? **
Strategies: What will it look like when you’re done? **
Technologies: What are the tools you plan to use? **
*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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10. Social Media Strategy
• General guidelines for social media
Integrate your social media accounts into your
website, including like and share features
Connect your social media accounts together when
possible
Build a community of fans, friends and followers
Create guidelines for your community, but do not
control the information
Always be responsive
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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12. LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
Increasing 1st level connections allows you to build
an expansive network
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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13. LinkedIn Statistics
• 150 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
16% are at the management level
28% are director/VP level or above
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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14. Why Use LinkedIn?
• Showcase your experience
Previously held positions
Recommendations
• Powerful tool to locate prospects
• Stay connected to your contacts
• Allows people to find you
SEO and SMO
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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15. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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16. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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18. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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19. SEO and SMO
LinkedIn Public Profile
LinkedIn Search
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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20. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
• Enables anyone to
view your profile
Non-LinkedIn users
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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21. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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22. Customize Your Headline
• Headline appears in
LinkedIn search
• Customize to tell
people who you are,
what you want
• Can include email
address to enable
others to contact you
Name [at] domain [dot] com
Use a public email address
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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23. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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24. Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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27. Facebook
• Facebook is a social networking site
Most used social network by monthly unique
visitors and active users
Accounts for 8.93% of all US visits, vs. 7.19% from
Google
Third biggest referral site for news
• More social in nature, great for more personal
communication and connections
Share pictures, video, text, applications, games
• Pages for companies, profiles for individuals
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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28. Facebook Statistics
• 850 million users worldwide, 250 million mobile users
• 1 in 9 people on earth use Facebook
• 37.9 million users in Brazil
• 50% of active users log in daily
• Average user spends 20 minutes per day on Facebook
• 80 of comScore’s US Top 100 Sites and half of the
Global Top 100 Sites integrate with Facebook
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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29. Facebook Timeline
• Facebook Timeline for personal profiles and pages
will go live March 30th
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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30. Facebook Timeline
• Use the new Timeline Cover to create a personal
brand for yourself
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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31. Facebook Tips
• Highlight special posts (photos, video, shared links,
posts) to make them standout on the new timeline
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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32. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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33. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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34. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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35. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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36. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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37. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
• Invite friends to events
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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38. Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest
• Invite friends to events
• KEEP IT FUN!!!
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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41. Twitter
• Twitter is a social networking and
microblogging service
Tweet = 140 characters sent to others via SMS
technology
• Share expertise, general advice to inform the
public
• Share tips, announce events, news items, etc.
• Drive traffic to your site, share your content
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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42. Twitter Statistics
• 300 million users
• 300 million Tweets per day
• Twitter handles 1.6 billion search queries per
day
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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43. Twitter Branding
• Custom backgrounds allow you to create a
consistent image
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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44. Twitter Branding
• Custom backgrounds allow you to create a
consistent image
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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45. Twitter Tips
• Retweets act like viral marketing
Spread from individual to individual through their network
• Profile description improves SEO
• Lead with keywords
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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46. Twitter Tips
• Tweets can drive traffic to your Web site, blog,
LinkedIn, Facebook or other online content
Web site on profile
Custom background with additional info
Real-time communication with your clients
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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48. In Summary
• Social Media is part of everyday
communication
• Excellent tools for branding
• Connect with your friends, clients, prospects
and the community
• Offer stimulating content to engage your
audience and attract attention
• Communicate, Connect, Share, Grow
Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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49. Building Your
Brand with
Social Media
+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum
Notas do Editor Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter