More Related Content Similar to GSU Career Conference Global Marcoms Employ Linked In In Your Job Search (20) GSU Career Conference Global Marcoms Employ Linked In In Your Job Search1. GSU Career Conference:
Employ LinkedIn in Your
Job Search
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
www.linkedin.com/companies/global-marcoms
2. About Global Marcoms
• A full-service marketing and communications
company that supports small businesses and
global corporations with:
Social Media (Monitoring, Management, Training)
Marketing
PR & Communications
Business Development
Sales
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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3. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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4. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
4
5. About LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
Share experience and Recommendations
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
Increasing 1st level connections allows you to build
an expansive network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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6. LinkedIn Statistics
• 120 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
16% are at the management level
28% are director/VP level or above
• Correlation between number of connections
and income
Those with incomes of $200 – 350K were more
likely to have more than 150 connections
1.http://bit.ly/LIstats08
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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7. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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8. HR and Social Media
• How are HR professionals using Social Media?
Toolbox.com/PJA survey1 revealed that:
- HR pros consume Social Media content more than editorial and
vendor content
- CNNmoney2: “active participation in social media is an important
component of the HR job role”
Approximately half of all employers (HR pros) use Social
Networking to screen potential employees3
- 35% have not hired an applicant due to questionable online
content
• What Social Media tools do HR pros use most?
LinkedIn (95%), Facebook (58%) and Twitter (42%)4
1. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/SHRMSM2011
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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9. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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10. Why Use LinkedIn?
• Showcase your experience
• Powerful tool to locate prospective
employers
• Stay connected to your contacts
• Allows HR and hiring managers to find you
SEO and SMO
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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11. SEO and SMO
• Search Engine Optimization
Improves results in search engines (i.e. Google)
Allows HR and hiring managers to find you
• Social Media Optimization
Improves results in search engines
Increases ability to locate you or your company
Drive traffic to Web content via social media
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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12. SEO and SMO
LinkedIn
Twitter
Plaxo
Amazon Reviews
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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13. SEO Is Keyword Driven
• CAUTION: Keywords should apply to you
• Identify keywords
Job and project descriptions
Other applicants
Industry hot topics
Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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14. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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15. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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16. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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18. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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19. SEO and SMO
LinkedIn Public Profile
LinkedIn Search
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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20. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
• Enables anyone to
view your profile
Non-LinkedIn users
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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21. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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22. Customize Your Headline
• Headline appears in
LinkedIn search
• Customize to tell
employers who you
are, what you want
• Can include email
address to enable
others to contact you
Name [at] domain [dot] com
Use a public email address
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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23. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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24. Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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25. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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26. Get Recommended
• Improves SEO
• Appears on contact’s
profile and updates
• Adds credibility
• Gives employers
insights into your
strengths and value
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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27. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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28. Expand Your Network
• More 1st level
contacts means a
better view of the
LinkedIn network
• More contacts means
more exposure
• More options
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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29. Expand Your Network
• Connect to
Colleagues
Classmates and professors
Church members
Friends and neighbors
Anyone you meet while networking
• Open networkers connect to anyone
Toplinked, LION, Open Networker
Email address in headline or profile
Check the contact settings
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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30. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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31. Networking Etiquette
• DO NOT invite someone to connect unless
you know them, have met them or are
SURE they are an open networker
• DO NOT use text or Twitter abbreviations
or improper formatting in your invitations
• DO NOT spam your network with constant
email updates
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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32. Networking Etiquette
• DO invite those you have met or know
• DO personalize your invitation, including
how you know him or her
• DO Like and Comment on status updates
from your contacts
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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33. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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34. Finding Employers
• Follow target companies on LinkedIn
TIP: Use “insightful statistics” to identify related
companies (i.e. employee career path, others viewed)
• Connect to employees you know or who are
open networkers
• Advanced search allows you to identify
companies by:
Industry
Location
Size
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
34
35. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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36. Interview Preparation
• Review company profile
• Identify hiring manager, familiarize yourself
with background, interests
Caution: Don’t fake it!
• Connect to open neworkers within the target
company
• Review employee posts on discussion boards
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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37. Summary
• LinkedIn is a fantastic tool for those looking for
their dream job
Improves SEO, allows decision makers to find you
Adds credibility via content and recommendations
Increase awareness of you and your capabilities
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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38. Upcoming Seminars
• Social Media Training
LinkedIn, Facebook, Twitter, Foursquare
‒ LinkedIn: Profile Enhancements
‒ LinkedIn: Networking & Business Development
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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39. GSU Career Conference:
Employ LinkedIn in Your
Job Search
+1 404 790 5005 Questions?
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
www.linkedin.com/companies/global-marcoms President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
www.linkedin.com/in/kellyquattlebaum