My final presentation for ADV 492

1. Kelly Lenart
MSU New Media Drivers License
Social Media Marketing Strategy

2. Ann Arbor, MI
o A digital marketing agency located in
Michigan, catering to the whole nation.
o Fundamental to the MSU New Media Drivers
License course, as CEO Derek Mehraban is the
professor!

3. An MSU affiliation can provide valuable
connections with alumni.
Ingenex Digital Marketing can brand itself as a
young, tech-savvy agency.

4. Strengths:
MSU affiliation
Portfolio
Weaknesses:
Ann Arbor, MI
Opportunities:
Location
Economic instability
Threats:
Economic instability
Cambell Ewald; other firms

5. Strategy
Use existing
social media to
initiate image
change.

6. Shameless Self-
Promotion
• Link all platforms to
company website.
• Feature social media on
website.
• Begin PR regime.

7. Google and Youtube Analytics
• Create an Adwords campaign.
• SEO Optimization.
• Track results (ROI)

8. Brand Monitoring and Listening
Use Google to track Ingenex’s
online presence.

9. Budget Allocations
0 1 2 3 4 5
Other
Youtube
Google

10. Timeline
• 6 month campaign
• Monthly check-ins
• Daily to weekly updates, by media.