The document summarizes Kelly Giles' background and experience. It includes her education, work history, skills, and involvement in various organizations. Kelly graduated summa cum laude from UNC-Chapel Hill with degrees in psychology and journalism. Her experience includes social media strategy work, publishing blogs and magazines, marketing, sales, and non-profit management. She has a wide range of skills and has taken on leadership roles in numerous campus organizations.

1. researcher teacher woman
friend
fan
designer pisces
innovator creator manager
philosophizer editor dreamer
go-getterproblem solver
bargain hunter
shopper advisor
planner girly-girl only child
motivator
north carolinian
empathizer pragmatist daughter
strategist winston-salemite
observer logician
writer
believerkelly giles human
confidante
unc graduate leader logophile
visionary listener mentor
organizer grammarian
connector american student
competitor analyst
thinker
old soul achiever collaborator
communicator

2. kg
kelly giles • kelly.a.giles@gmail.com • 336.971.8449
I’m happiest when I can blend my strategies for strategy, creativity
and efficiency to product high-quality, budget-friendly results.
education experience
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL SOCIAL MEDIA STRATEGIST • OPTIMALRESUME.COM [5.09-present]
May 2009 • Summa cum Laude • GPA: 3.97 Recruited to develop and manage company’s digital brand and educate
Double Major: Psychology; Journalism and Mass company clients about social networking • All social networks saw triple-
Communication, Public Relations concentration digit growth rates in two months’ time and are now in the top 5 leading
traffic contributors to the corporate domain • Role quickly expanded to all
STUDY ABROAD [7.07]
include all marketing and communications • Conceptualized, wrote and
Toured the United Kingdom for a week before
designed comprehensive plans to help clients from 3 verticals market the
studying in Florence, Italy
software to end users • Craft messaging and manage design of all marketing
KENAN-FLAGLER BUSINESS SCHOOL pieces • Spearheaded company’s first weekly newsletter, working across
Business Essentials Program: coursework in departments and with clients to generate content
accounting, business theory and marketing
PUBLISHER, EDITOR • TAR HEELS IN TRANSIT BLOG [2.09-7.09]
Published, managed and marketed start-up Web 2.0 career advice site that
earned 1,500+ hits, local news coverage and 30+ Twitter mentions in its
honors & memberships first month of operation • Resulted in several speaking engagements about
PHI BETA KAPPA online reputation management
2008 NORVAL NEIL LUXON PRIZE BLUE & WHITE MAGAZINE [10.05-12.08]
FOR SCHOLARSHIP PRESIDENT [9.08-12.08] Managed 501(c)3 non-profit, 80-person staff and
Awarded to the journalism major with the $18,000 budget • Generated sufficient revenue for magazine to print in
highest GPA in the senior class full color for the first time in its 10-year history • Oversaw planning of and
presented keynote address at inaugural alumni reunion
2008 JOHN W. HARDEN SCHOLARSHIP
SALES AND MARKETING COORDINATOR [5.08-8.08] Sold $3,000 in ads and
2008 UNC-CH CHANCELLOR’S AWARD 27 sponsorships for the purchase of marketing materials • Solicited $400
Abernethy Prize for Student Publication Work contribution to subsidize Chamber of Commerce membership
PRESIDENT & CREATIVE DIRECTOR [9.07-9.08] Took over magazine in
PSI CHI
organizational and financial trouble • Innovated new business structure
National psychology honor society
and assembled team of 30 to fill positions in finance, public and internal
KAPPA TAU ALPHA relations, and development • Magazine recovered debt within three
National journalism honor society months of taking office • Lobbied UNC-CH Student Congress for $10,000 •
Maintained responsibilities of art director in addition to creating in-house
DEAN’S LIST collateral and ads for clients
All semesters
DESIGNER • ART DIRECTOR [10.05-10.07] Redesigned magazine to adhere
PUBLIC RELATIONS STUDENT to strict style standards • Researched, wrote and designed media kit for
SOCIETY OF AMERICA advertisers • Created style guide for designers • Negotiated with vendors to
ensure timely, budget-friendly delivery of monthly publication
YEP ROC RECORDS [9.08-12.08]
skills Collaborated with team of five students to create comprehensive media
relations plan based on expert positioning strategy
Cross-platform experience (Mac and PC) •
Adobe Creative Suite • Microsoft Office • PUBLIC RELATIONS ASSISTANT • STUDENT U. [1.08-10.08]
Associated Press style • Knowledge of print Developed Student U. identity • Created variety of collateral, including the
production process • Experience with digital organization’s first-ever annual report
photography and advertising production •
Spanish written and verbal proficiency • Web 2.0, INTERN • GRAPHIC DESIGNER • CALLIOPE PUBLISHING [3.06-10.07]
including Facebook, Twitter and blogs Coordinated production of 70+ ads for a regional relocation guide • Created
layout and ad designs for regional, award-winning publications, as well as ad
that appeared in InStyle Weddings
EDITOR IN CHIEF • MOUNT TABOR DORIAN [8.03-5.05]
Trained and led staff of 50 to produce an award-winning yearbook •
Maximized $100,000 budget • Copy edited 5,000+ articles and captions
twitter.com/kellygiles linkedin.com/in/kellygiles
kelly.a.giles@gmail.com • 336.971.8449 4136 brenmar lane • durham, nc 27713

3. case studies

4. TAGS: Web 2.0, blog, Twitter, career development, education,
writing, editing, publishing
action
jumping into a Web 2.0 world — my foray into blogging
SITUATION
With graduation months away, I began
researching the job-search process. I A
scoured UNC-CH’s Career Services Web
site, and quickly learned that eye contact
and a firm handshake are important. But
I was surprised to find little information
about how the internet and social media
can and should play into the job hunt. I
opened my research to the vast internet,
where I found dozens of invaluable
resources about Web 2.0 job searching. It
seemed silly to keep all that information
in my head when, clearly, other students
could benefit, as well.
ACTION
In February 2009, I started a blog, called
Tar Heels in TransitA, to house my research
and serve as a resource for other UNC-CH B
seniors facing the Web 2.0 job-searching
process.
I also joined Twitter and began following
career professionals to keep up-to-date on
career- and job-search information.
RESULTS
In its first month of operation, Tar Heels
and Transit earned 1,500+ hits, local news
coverage and 30+ Twitter mentionsB. C
My content has been syndicated and
featured on the well-known (in the career
community) BrazenCareerist.com. I was
also asked to give a presentation on social
media and personal branding to UNC-
CH’s Public Relations Student Society of
America chapter.
I also received and accepted a job offer
from a Web-based resume company that
found me through Twitter.
testimonial
Great blog, Kelly. Your content and
commitment are excellent...Congrats.
Kenneth Hunter, avid Tar Heels in Transit
reader and budget coordinator for the city of
Rocky Mount, N.C.
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

5. TAGS: finance, budget, profit, accounting, ad sales,
customer service, non-profit management
leadership
from red to black to four color — achieving financial sustainability
SITUATION
In Sept. 2007, Blue & White was $500 in debt,
had three business staff members and an Blue & White’s first full-color issue
C
absentee president. Blue & White’s editor
asked me to take the helm of the then-
sinking ship. Never one to back down from
a challenge, I took the job while maintaining
my responsibilities as
art director.
A
ACTION
I immediately began addressing the
organization’s debt. I simultaneously worked
to understand the budget process and media kit
generate ad sales. I attended all financial
meetings, researched our non-profit status
and prepared our 2008-2009 budget.
Blue & White had no existing sales materials,
so I created all collateral materials, including
a contract, media kitA and pitch letters. I 2008
created a database of hundreds of Chapel celebrating 10 years
Hill businesses and contacted each one.
In December, I sold (and designed) Blue &
White’s first ad in over a year.
Once ad sales were underway, I established
an invoicing and accounting system. For
&
blue white
several months, I was Blue & White’s president, Blue & White’s media kit
sales person, customer service representative,
accountant and designer.
RESULTS
By January 2008, Blue & White was out of debt,
and ad sales continued to increase each monthB.
2000 B
The summer issue had a 12 percent profit
margin. Moreover, in Sept. 2008, less than one
year after I became president, Blue & White had
earned sufficient revenue to celebrate its 10th
1500
anniversary with its first-ever full-color issueC.
1000 CTOPS
testimonial $1765
I think you’re probably going to
go down in Blue & White history 500
as the best president ever, what Feb. March April
with the redesign, full color issue Dec. $527.50 $463.50 $550
and all the ads -- so many ads! $325
You are amazing! 0
Ad sales from Dec. 2007 to May 2008
Amy Guyer, former editor, Blue & White
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

6. TAGS: organizational development, recruitment, finance, human resources,
sales, marketing development, fundraising
initiative
a Blue & White summer — planning, selling, recruiting
Blue & White’s table at UNC’s Fall Fest, the university’s recruitment night
SITUATION
As summer 2008 rolled around, Blue & White
was on level ground — out of debt and A
ready to start reaching its full potential. I
knew that to achieve my goals, including a
successful recruitment drive, earning back-
to-school publicity and creating policies
and systems to guide the organization
through the new year, working through the
summer was a necessary sacrifice.
ACTION
I asked my vice president to spend the
summer working with me. We split our time
meeting with local publishing professionals
and campus administrators to discuss ways
to improve the magazine, and putting
together our recruitment materials.A
We wanted a display of balloons and give-
away bags, but I didn’t want to spend Blue &
White’s hard-earned money.
I turned the expense into a potentially
profitable endeavor by selling sponsorships.
Businesses could place one item in each of
500 bags for $25.
We also became members of the Chapel
Hill-Carrboro Chamber of Commerce to
increase publicity, ad sales and community
involvement. I secured a $400 donation to
subsidize membership.
RESULTS
I contacted more than 300 on- and off-
campus organizations, which resulted in the
sale of 27 sponsorships — enough to cover
all the bags and balloons, with money left
over.
We also devised a new staff engagement
testimonial
strategy to double the number of staff It’s been great looking up to
events and track attendance. By becoming you as a leader; you are a
members of the Chamber, we could offer terrific president, co-worker
our staff the opportunity to attend all of and friend!
their events and network professionally.
Over the course of the semester, attendance Allison Massiello, exuctive vice
president and former vice president
at events rose by nearly 30 percent.
of public relations, Blue & White
Through our Chamber membership, we’ve
also sold over $800 in ads to date.
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

7. TAGS: organizational development, organizational strategy, staff relations,
finance, human resources, competitive advantage, development, fundraising
vision
fAll 2008
since 1998 &
blue white
seeing the forest and the trees — rebuilding an organization
sTAff mAnUAl
Excerpt from Staff Guide
the basics of b&w
SITUATION ABOUT B&W
In Sept. 2007, I made the leap from A
History: It all started in 1998
creative to business and became president of students
because a group
of Blue & White. The organization was in to create an unbiased,
wanted
debt, lacked structure and had just feature-based magazine to WHO DOEs WHAT? AnD WHY? BENEFITS
inform and educate readers
two officers . about the community of UNC-CH.
Blue & White is divided into three “sections” — executive, content and Blue & White’s 500+ alumni have won
business. The executive team is led by the president and executive vice numerous awards and have worked
Their desire was to become a and interned across the county.
president. It is composed of members from both the content and business
}
financially independent, student-
ACTION run magazine that allowed
teams and is responsible for setting policy and making decisions. The content internships & jobs:
team is led by the editor-in-chief and is responsible for the creation of the USA Today
I started building the organization from to utilize their talents all
opportunities for students of
majors and
magazine’s content — photos, design and copy. The business team is led Time Inc.
the ground up, with an eye toward abilities in a practical manner. by the president and is responsible for bringing in revenue, publicizing the Southern Progress
magazine, and other administrative and organizational tasks. Winston-Salem Magazine
sustainability and growth. One of the
Mission: To become a respected Calliope Publishing
biggest obstacles was UNC-CH’s daily integrated part of the
and
President - Kelly Giles
UNC GAA
Executive Vice President - Allison Massiello
newspaper, one of the most longest- communities UNC-CH and Chapel Editor - Robin Hilmantel Eurasia Group
EXECUTIVE TEAM
running college papers in the country,byand information,
Hill providing Managing Editor - Matt Tomsic CNN
entertainment, service and Deputy Managing Editor - Deborah Neffa Duke University
Chapel Hill’s only daily paper. experience. Creative Director & Online Editor - Amanda McPherson
Associate Editor, Content Development - Jon McDonald Capitol Broadcasting Co.
With the paper so entrenched in ChapelChapel Hill is a place
Vision: VP of Finance, Accounting - Oscar Hernandez
Capstrat
Glovista Investments, LLC
Hill, I knew breaking into the ad marketwith unique personalities,
filled VP of Finance, Ad Sales - Hooch Lee
Novant Health
VP of Public Relations - Persis Swift
would be difficult, and we wouldn’t events and traditions. Blue &
be VP of Development - Hannah Autry Cosmo
able to achieve immediate financial White seeks to become the UNC Management Co.
premier media outlet covering photo editors sales directors
Girls’ Life Magazine
sustainability based on ad sales alone.University’s special heritage
the section editors special events directors
writers & columnists marketing directors Shape Magazine
To combat the problem, I created a through continuous refinement of
our media products, exceptional
photographers distribution director Media General
designers sales representatives Wall Street Journal
Development Team in addition to the management and the
business copy editors development associates
SAS
usual business modules of finance, public
constant development of our online writers & copy editors public relations associates
New Media Strategies, Inc.
relations and human resources. The staff members. KEY: content business awards & scholarships:
Development Team was charged with 2 staff Hearst Awards, 2008
finding non-advertising revenue sources, 2 Magazine Association of the
like alumni donors and foundation grants. Accomplishments ‘07 Goals ‘08-‘09 Southeast Scholarships, 2008
Chancellor’s Award for Student
• Build community partnerships.
Next came the obstacle of explaining theWent glossy!
• Publication Work, 2008
• Got out of debt! • Increase publicity.
new structure to our staff. I started by
• Received $500 tobacco mini-grant! • Enhance University relationships. IN ONE YEAR
creating a staff guideA to outline the newJumpstarted ad sales!
• • Increase ad sales.
structure and let our staff know the road Almost doubled staff size!
• 9 Win awards and recognition.
4,400 hours of work
by 77 staff members
ahead. I presented the plan to • Redesigned! 9 Increase alumni involvement. to create 256 pages
over 60 students at the full- • Expanded business staff! 9 Improve Web site. and 12,000 issues
staff retreat. • Planned alumni reunion! • Build staff unity. distributed 8 times a year
testimonial
• Internships, jobs and more!
• Joined Associated Collegiate Press!
9
•
Go color for 10th anniversary.
Have successful alumni reunion.
to 30 locations
at a cost of $12,839.12
RESULTS I really appreciate all the work
Within two months, Blue that you guys are putting into lesson learned
& White had 30 business this magazine. It takes a lot of Let employees be a part of the solution.
staffers working in public time and effort, and I wanted When I took over the indebted Blue & White,
relations, development, to let you know that I think
internal relations, and finance. I followed an advisor’s “wisdom” and kept
y’all are doing a great job. the staff in the dark about our financial
The Development Team also
began an aggressive alumni Kathleen Sharpe, writer, Blue & White problems. I know if I had asked for their
relations campaign that has help instead, they would’ve come together
raised over $800 to date. and worked to find a solution. I’m positive
we would’ve emerged a stronger group,
publication and organization from tackling a
crisis as a team.
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

8. TAGS: design, layout, style guide, print production
style
a new year, a new look — redesigning a magazine
SITUATION
When I became Blue & White’s art director,
its pages were outdated and eclectic. The
Behind the B
feature pages didn’t have a standard font
or style.
wheel
ACTION D
by ashley sutphin alking into a bakery, the and white cupcakes.”
riving along the road, you to keep the basics in check in order to insure by jennifer a sophomore sweet, rich aroma of frosting Café Carolina also provides free Internet access,
notice a strange twitch- the best performance from your car and to decurtis journalism major mixed with the fresh smell of which Newton says makes the restaurant particu-
ing sound in your motor. It avoid any major mishaps. a senior journal- from Greensboro.
cookies and cakes is tempting to larly popular with students during exam time.
starts out as a low murmur, Some students have learned simply from ism major from She may be
anyone, especially with Valentine’s For the sweets lover with a slightly richer taste,
but as you continue driving, experience how important maintaining their Asheville. She may reached at
be reached at asutphin@email. Day just around the corner. Nantucket Café and Grill located in Chapel Hill
the sound becomes louder. car can be. unc.edu. Whether you’re buying a sweet treat for a on Farrington Road, at I-40 and Highway 54, also
jede@email.unc.
Thinking back on the other problems you’ve Before she became the proud owner of
I spent my holiday vacation redesigning
edu. loved one, or simply treating yourself, the Chapel offers homemade desserts. Their four-layer cakes
had with your car, it doesn’t take long for a 2004 white Chevy Malibu, junior Mary Hill area offers a wide variety of desserts to sat- are sold by the slice and at $4.50 they’re slightly
you to realize that the noise you hear is very Goodnight had a truck that she had to learn
photos by
photos by kat downs isfy everyone’s taste buds. The options range from more expensive than Café Carolina, though they’re
similar to the last time you forgot to check to take care of herself. quick, easy snacks to grab during a study break to the perfect treat to share.
your oil. “My truck was a piece of crap. I used to kat downs
more deliciously decadent items for someone look- According to Joanne Langan of Nantucket
Blue & White’s pages. I gave the department
Checking the oil and other fluids, making know how to fix its problems, ‘cause I had design by
design by ing to splurge. Café, some of the most popular items on the
sure that the tires are at the correct pressure to,” she said. “[My new car] does not require rachna batra
For students seeking a relaxed atmosphere dessert menu include the mile high strawberry
and getting them rotated are likely not on as much maintenance.” jessica lewis
where they can enjoy something sweet, Café shortcake, tiramisu, Oreo cake and double choco-
the minds of many students. In fact, most Senior Julie Beichner has learned the hard Carolina, located in Chapel Hill’s Meadowmont late cake.
pages a fun, fresh look A and created a
students barely have time to breathe between way to keep the life of the battery in her 2002 Village, is ideal. With reasonable prices (no des- Nantucket also offers a special cake for
tests and homework assignments, let alone Saturn in check. sert costs more than $3) and a student-friendly Valentine’s Day, the chocolate bliss cake. “It is
worry about the day-to-day maintenance of “If you leave the light on, the battery will setting, Café Carolina offers everything from turtle paradise,” Langan said.
their hand-me-down car. die. It’s happened to me three times,” she said. brownie cakes to an inside-out peanut butter cup Besides their wide assortment of indulgent
Yet, standard car maintenance is the best “I have jumper cables for that purpose,” she at its on-site bakery. However, the Café is most layered cakes, Nantucket also features homemade
consistent template for the features.B
way to keep that ’85 Volvo in top condition. added, laughing. well known for its freshly baked cupcakes, frosted chocolate éclairs, cheesecakes and four types of
(Or rather, in decent enough condition to While the majority of students probably in Tiffany-colored icing. Costing only $1.25, these pies. Nantucket offers a sit-down atmosphere
get you to Carrboro and back every now and do not know how to perform the more com- treats are not only good for the student on a bud- that is perfect for sharing a treat with a special
then.) According to the experts, your car can plex maintenance needs of their cars, mainte- get, but they are sure to satisfy any sweet tooth. Valentine’s date or a group of friends.
last you upwards of 200,000 miles, depending nance professionals like Cliff Harris, manager “Our cupcakes are our most popular item,” A Southern Season, located in University Mall
on the make and model, as long as you take at Chapel Hill Tire, said that the most basic said Mike Newton of Café Carolina. “We usually off of U.S. 15-501, is another option for dessert
To ensure that the layouts could be easily
care of it. service needs are sometimes the most impor- color them Carolina blue, especially during game lovers who have extra to spend. The gourmet mar-
For those of us who don’t have an overpro- tant. Harris said most of the problems that his time, but for Valentine’s Day, we’re also offering red ket has an extensive bakery full of one-of-a-kind
tective father, be sure to stock your trunk with mechanics see stem from customers forgetting
the following array of car care goodies: extra to keep up with the simple things.
blue | white
completed, I created Blue & White’s first
oil, spare rags for checking the oil, a gauge for “The most common problems we see come
checking tire pressure and an enormous jug of from when they don’t keep the oil changed
windshield washer fluid. It is important to try and the fluids checked,” he said.
18 | 19
style guide.C
I also wanted to provide the best
environment and incentive for our
designers. With the templates in place,
I needed less time to edit the designers’
work. I spent most of those hours working
with the designers, and the rest easily
completing the standard department
pages. By doing those myself, I allowed our
designers to focus solely on feature designs.
RESULTS
The results: a crew of happy designers
and a rejuvenated magazine with
visually appealing layouts and a holistic, Comparison of feature headline designs.
professional image. Top are Maarch 2006; bottom are March 2007
C
bell well
&
”This is your chance to be part of not only the largest this
from to rebuilding effort in our history, but also of a movement that month in
blue white
the the will change this country.“ university
John Edwards recruiting students' help to rebuild areas devastated by Hurricane Katrina
Opportunity Rocks e-mail history
left: Pedestrians
coming dart across the 1795
soon Civil rights leaders not forgotten busy intersection
of South Road
and Stadium
Hinton James, the
first student to enroll
at a public university,
Feb. 8 ebruary is a month to celebrate the unsung Montgomery ordinance and outlawed segregation on Drive. Students' arrived on the newly
”Down Home: Jewish heroes of the black community. However in public transportation. hurried schedules opened campus.
Life in North Carolina“ light of the 50th anniversary of the Alabama “Parks wasn’t that old. By characterizing her, she have not helped
with Leonard Rogoff Bus Boycott and the recent death of Rosa turns into a myth making it one person instead of all the fight for road 1893
and Steve Channing, Parks on Oct. 24, the Chapel Hill bus systems in the movement,” Janken said. space between Students started a
Carolina Center for have decided to commemorate her and two other The Chapel Hill Transit agrees. Claudette Colvin automobiles and one-page tabloid
Jewish Studies, 7:30- pedestrians. called the Tar Heel
civil rights heroes all year round. and Mary Louis Smith, who refused to get off the
9:00 p.m. (later called the The
In January, the Chapel Hill Town Council received bus and were sentenced prior to Park’s arrest, will also
Daily Tar Heel), to
a petition and voted to have plaques made to honor be commemorated. According to their biographies,
Feb. 13 Rosa Parks, Claudette Colvin and Mary Louise Smith NAACP didn’t recognize 18 year-old Smith because
report on athletic
photo by amy mccall
"It's My Party Too“ events and scores.
for their efforts in the Civil Right’s Movement. she had a rumored alcoholic father and 15 year-old
with Christine Todd
Whitman, Hill Hall
On Dec. 1, 1955, Parks was tired from a day’s work Colvin because she had a child out of wedlock. 1897
as a seamstress. But more than that, she was tired of not According to Kurt Neufang, the Interim Director The Board of Trustees
Auditorium, 7:30 p.m.
having rights. When asked to give up her seat at the for the Chapel Hill Transit, “We decided to put it at the passed an ordinance
front of the bus to a white man, she refused. front of the bus on the flat surface above the windows admitting women to
Feb. 14 “It wasn’t simply she was tired, but the idea of and below the advertisements in a dignified way.” postgraduate courses
Campus Elections,
Studentcentral.
doing something had been percolating throughout
the community,” said Kenneth R. Janken, professor of
The Triangle Transit Authority also did their part
to commemorate Park’s achievements and her death.
Alumnus profile: Bryan Tucker at the University.
unc.edu Afro-American studies. Through the week of Dec. 1-7, all passengers were en years ago, Bryan Tucker stayed “Lots of young people watched ‘Chappelle’s Show’, 1931
After her arrest, the Montgomery Improvement asked not to sit in the first seat on the bus, in an effort up all night to write papers. Now he but everyone, including my dad, watches ‘SNL.’” Dean Smith was born.
Feb. 16 Association, led by Dr. Martin Luther King Jr., was to show that the seat would always be open to Parks stays up all night writing comedy sketches Despite the perks, the competition is tough. About The famous coach
”Of Words and with the cast and crew of "Saturday Night 40 sketches are read each week but only about 11 get played on the Kansas
formed and arranged a boycott which lasted 382 and those like her.
Wisdom: The Ties that Live." picked. team that won the
days and captured the attention of the entire coun-
testimonial
Bind,“ Ackland Art That’s because Tuesdays are writing nights “If you're a new guy, you 1952 NCAA basketball
try. As a result, the Supreme Court struck down the —carrie crespo championship. Smith
Museum, 5 p.m. for the show, when the writers all gather in their offices “I've spent a have to learn very quickly how
Peds and police plead for safety to write the jokes and funny sketches that you see every to work with the cast and what served as head coach
Feb. 24 week on TV. night with kinds of things go over better of the Tar Heels from
1961-1997.
Mark Morris Dance “I've spent a night with Steve Carrell in my office, than others.”
Hall, Memorial Hall, he battle for access to Chapel Hill roads Police are not so confident in pedestrians' ability to laughing hysterically at 2 a.m. about something we Steve Carrell Tucker eventually hopes to
between hurried pedestrians and eager fend off the traffic, nor are they naïve enough to believe thought was funny at the time,” said Tucker. 1992
8 p.m., student tickets
$10 drivers continues to rage on. that there is no danger luring behind motor vehicles. A class of '93 journalism major, Tucker spent his
in my office, try writing movies, but adjust-
ing to “SNL” and spending In the largest come-
Last year, a student was hit near Franklin
Street after jaywalking. Then several months
In order to maintain pedestrian safety, police offi-
cers direct traffic during the day when traffic on cam-
undergrad years at UNC making students laugh by laughing time with his wife, a '96 UNC back to date in men’s
basketball history, the
designer handbook
Feb. 25 writing sketches for STV and performing stand up graduate, and two kids keeps
You have been a great mentor
Creative Writing
later, a blind student and her dog were hit by a drunk pus is at its busiest and have begun to issue verbal and comedy shows around campus. hysterically him busy for now. Tar Heels rallied from
22 points down to
driver on Franklin Street, as well. written warnings, as well as $135 fines, to jaywalkers. These days Tucker has found a new home and Tucker stays connected
Workshop with
Sophomore Liz Fernandez can relate to these inci- Police have also implemented the slogan “Yield a wider audience in New York City as a writer for
at 2 a.m.” with Chapel Hill by coming
defeat Wake Forest
professor Natacha University 80-78.
dents — she almost got hit by a car that was speeding to Heels.” The campaign is intended to remove myths “Saturday Night Live.” back to visit often, participat-
Tretheway,
on campus. about traffic and pedestrians and make information He joined “SNL” last August, after writing for
bryan tucker ing in UNC comedy festivals
8:30-11:30 a.m.
“The Chris Rock Show,” “Tough Crowd” with Colin unc alumnus and going to UNC basketball
1994
“I crossed the road just like I always do, and then about pedestrian safety available to the University
for me as I worked with
Duke University and
Quinn, “Chappelle's Show” and “Mad TV.” games.
Feb. 26 I turned around and a car was coming right at me,” community.
Tucker said the best part about his new job is the He says the best things about UNC is the sense of
UNC played each
Men's Basketball UNC Fernandez said. “He definitely should have slowed While police help to ease the tension between other for the first time
down and been aware that there were people walking pedestrians and drivers, the two groups still remain in prestige garnered from the show. SNL has been the community and the opportunity to find people who while being ranked #1
vs. Maryland, Dean
all up and down South Road.” conflict. starting point for many big names like Adam Sandler share your interests. and #2, respectively.
Dome, 5:30 p.m.
Freshman Carlton Davis, however, said that he Junior Jon Lane believes that the best solution is and Eddie Murphy. It has also been on the air for over “I miss the freedom I had in college to go and do The Tar Heels defeated
Blue & White and all of my
feels safe while walking across main roads because cars for pedestrians to stay out of the cars’ way. 30 years, and comedians like Conan O'Brien and Chris almost anything as long as I had the will and the time. the Blue Devils 89-78.
Farley have been there before him, even using the same And I miss good barbecue.”
tend to stop at crosswalks. “We have somewhere to be, too,” he said. “And it's
office. —juliana hanson
“I've never really had a problem,” Davis said. “I not our responsibility to swerve through jaywalkers.”
Style guide
never even gave it a thought really.”
However, with the recent fatality on U.S. 15-501, —brooke ericson
6|7
A blue | white
outside questions on design
Comparison and my portfolio. I have really
of department been grateful for your help.
pages
Kelsey Morrissy, designer
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

9. TAGS: marketing, design, vendor relations, spot color, print production
ingenuity
when life gives you lemons ... create a marketing campaign
Feb. 2007 issue of Blue & White
SITUATION
A
In Dec. 2006, I set precedent as the
first sophomore art director. I began
redesigning the magazine and searching
nationally for a printer so Blue & White
could go glossy and full color. Just days
before going to press, we found out Blue
& White’s budget couldn’t accommodate a
full-color design.
lesson learned
ACTION Small budgets don’t have to mean
I turned the near-disaster into an small work, and less really can mean
opportunity by printing the issue in more. We billed our spot color pages
grayscale and launching a “back to basics” as a place where photographers
campaignA. I also suggested that the pages could practice black and white shots.
be themed with resolutions to bring the
magazine back to the campus and to our
readers.
RESULTS
We not only survived the crisis but created
a meaningful publication. In the months
following, the organization’s budget
continued to dwindle, but I made the best
of limited funds by creating designs that
used one spot color instead of full colorB.
B Spot color issues of Blue & White
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

10. samples
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com

11. advertisement
testimonial
“That’s my FAVORITE ad
ever…I have never said that
before – It’s great!!
Alycia Cox, InStyle Weddings
Client: The Bride’s Book
magazine (for Calliope
Publishing). Ad appeared in
InStyle Weddings.
YO U R L O V E | YO U R W E D D I N G | YO U R S T Y L E
W W W. T H E B R I D E S B O O K . C O M
EMMY
8 4
21 EMMY
WINS
NOMINATIONS
PHOTOGRAPHER
OF THE
SPRAGUE
AWARD 1
YEAR AWARDS
{and that’s only the first four speakers}
Do you want to learn video from the best in the business?
Good, because we have them.
The National Press Photographers Association presents: the
2008 Newsvideo Workshop
March 16-21, 2008 in Norman, Oklahoma
New in 2008, hands on non-linear, hands on Avid
An additional two-day, hands-on editing workshop open
to a limited number of participants
NEWS Whether you are a veteran or new
VIDEO
to video, learn more at
www.nppa.org/newsvideo_workshop
WORKSHOP
Client: National Press Photographer’s Association (for Calliope Publishing)
kelly giles • 336.971.8449 • kelly.a.giles@gmail.com