1. Presented by Mrs. Arbuckle
and the
McMillan Language Arts Department

2. A means of convincing people:
 to buy a certain product
 to believe something or act in a certain way
 to agree with a point of view

3.  Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

4. A catchy phrase or statement often used to sell
a service or a product

5. HEAD ON
Apply directly
to the forehead

6. A statement suggesting that everyone is using
a specific product, so you should too.

7. A well-known person supports a product or
service.

8. A person is made to have strong feelings about
a situation or product.

9. Experts approve this product, so you should use it.
“Four out of five dentists recommend sugarless gum
for their patients who chew gum”

10.  Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

11. Advertisers know how to
 target their audiences
 use appropriate persuasive technique
To write persuasively you need to know
 your target audience
 decide on and use a persuasive technique

12.  Language Arts teacher
 Principal
 Research
 Questioning
 Thinking like them

13.  You will use your knowledge of persuasion
and research to create a persuasive travel
brochure about a travel destination in
Nebraska that you think your principal should
allow the 7th grade to take a field trip to.

14. Jennifer Bernhard. Literacy Specialist, Clark County Schools.
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CB8QFjAA&url
=http%3A%2F%2Fteach.clarkschools.net%2Fjbernhard%2Fliteracy_web%2Fpersuasion%2FCommonPersua
siveTechniques.ppt&ei=FzZNUKevN8iLywH9iICYCg&usg=AFQjCNEVLvN_U1Dx1J-AfkiX11lt5c82aA