Valuing Twitter Followers Benefits TEDxSJU
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The document proposes a Twitter strategy for TEDxSJU to increase awareness of its 2013 event. The strategy involves linking all TEDxSJU social media accounts, creating buzz by sharing relevant stories and talks, attracting followers by following others and retweeting content, staying engaged with followers by tweeting often and keeping topics relevant, and getting followers involved through contests and sharing speaker bios. The goal is to create value for followers and a friendly atmosphere to attract more people to learn about and attend TEDxSJU 2013.
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Semelhante a Valuing Twitter Followers Benefits TEDxSJU
Semelhante a Valuing Twitter Followers Benefits TEDxSJU (20)
Valuing Twitter Followers Benefits TEDxSJU
- 1. How valuing our Twitter followers will benefit TEDxSJU Kelly Catania
- 3. Why mix twitter with business? • With over one hundred million people and an open format, you can use Twitter to find and communicate with almost anyone. From major brands, regular people, celebrities, subject matter experts and other small businesses. It's just a matter of making the connection properly.
- 4. Twitter Everyday • millions of people turn to Twitter to: – connect to their interests – share information – find out what's happening in the world right now – Read, write and share messages of up to 140 characters
- 5. How to Utilize Twitter TEDxSJU can connect with a larger audience with a high trafficked Twitter account! • Market Research • Have a Strategy • Build Brand Awareness • Engaging with Audience • Brand Loyalty
- 6. can Improve: Quality over Quantity Valuing Followers •Interacting •Asking questions •Starting conversations •“Tweet” useful and interesting information. •Create buzz. •Reinforcing •Tweeting relevant Links
- 7. Example 1 NBC 10 Philadelphia •Tweeted three times in less than 10 minutes. •Related to it’s audience by • Creating Buzz • Informing Audience • Reinforcing, seconds later.
- 8. Example 2 People Magazine •Starting conversations by asking questions. •Tweeting relevant and interesting links to articles.
- 9. Example 3 Ellen DeGeneres •Retweeting and answering all questions personally. •Following new followers back and thanking them.
- 10. TEDxSJU 2013 Twitter Strategy “Creating Value For Our Followers” 1. Link all TEDxSJU social media sites with our twitter account. • Facebook • Attracting an audience from both social media outlets. • Instagram • Tweeting pictures that we instagram will allow our audience to put faces with words and feel more connected.
- 11. TEDxSJU 2013 Twitter Strategy “Creating Value For Our Followers” (Continued) 2. Create social media buzz • Research relevant TEDx facts and events. • Other local TED events. • BIO’s of speakers. • Share stories • Share interesting TED talks to keep followers coming back.
- 12. TEDxSJU 2013 Twitter Strategy “Creating Value For Our Followers” (CONTINUED) 3. Attract listeners •Follow other TEDx organizations. • TEDxATHENS •Share links in hope to be “retweeted” • Links to TED Talks. •Thank followers. •Offer contests and benefits for following. • Example: “Next ten retweets will receive a FREE TEDxSJU T- shirt!”
- 13. TEDxSJU 2013 Twitter Strategy “Creating Value For Our Followers” (CONTINUED) 4. Stay up to date •Tweet often. • A minimal of 3 tweets/retweets a day. •Research relevant stories. • New DIY ideas. •Keep audience engaged. • Don’t be afraid to go slightly off topic. • Share news stories and other TED experiances.
- 14. Example Tweets “Who would you like to see at TEDxSJU 2013?” “What are some DIY ideas for the new year?” “What was your favorite TEDx memory?”
- 15. Get Followers Involved! Contests •Send in your DIY story for a chance to be featured in our TEDxSJU 2013 brochure! •Share your story to enter in a chance to win a free T-shirt! •Tweet us your favorite TEDx Speaker and we’ll share their TED Talk.
- 16. Share Stories Post BIO’s of speakers •Get audience involved by being able to vote on who they want to see at TEDxSJU 2013
- 18. Why This Will Work “Twitter becomes more beneficial when you give to get” • Following these steps will create quality audience who feel valued by TEDxSJU. • Getting to know our audience will create the friendly atmosphere we are looking for. • Involving our audience in the creation of TEDxSJU 2013 will cause them to want to know more, and keep coming back. • The more information we put out there, the more people we will attract.
- 19. Conclusion After researching other successful twitter accounts I have come up with a plan for the TEDxSJU twitter account. The focus of this strategy is to create value for out followers with a main goal to cause awareness of TEDxSJU 2013.