Small Business Social Media Marketing
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Small Businesses don't have the Budget for Social Media like their counterparts. Here are some Tips for you to manage your Facebook, Twitter, and LinkedIn Company pages!
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Small Business Social Media Marketing
- 1. Social Media Marketing: Piece of the Puzzle Kelly Loudermilk
- 2. Agenda Why Social Media Facebook LinkedIn DOs and DON’Ts Questions Item 1 Twitter Item 2 Item 3 Item 4 Item 5 Item 6
- 3. WHY Use Social Media? • Facebook – 850 Million Monthly Users! • 77% of Business to Consumer Businesses acquire Customers from FB. • Twitter – 107 Million Users and growing! • 34% of Marketers generated leads from Twitter. Everyday More Customers are seeking out Businesses to connect too Online! Connecting you to the WORLD!
- 4. Facebook • Focus on Posting the END of the WEEK! • Post between 1pm-4pm Local Time! • WEEKENDS! • Engagement rates reported 32% higher • Thursday and Friday – 18% higher engagement rates! Think before you post: “is this something I would like to see?”
- 5. Twitter • Tweeting OFF Peak is BEST! • Posting at Less Popular times increase your visibility • Post Right before Lunch! • More Business 2 Business relationships! • Real Time Chats! • Use your “#” Wisely!!!!! Followers are MORE Fickle on Twitter than ANY OTHER platform!
- 6. LinkedIn • Before or After Workdays! • 7-9am or 5-6pm Local Time is IDEAL! • DON’T POST ANYTHING after 3pm Fridays! • NETWORKING!!!!!! Keep it Professional!!!!!
- 7. DO • Keep Content Current – Remember the Oreo Ad – “You can still Dunk in the Dark!” • Keep Everything Positive – A Smile goes farther than a frown! • Talk About Yourself – Make it Personable! • Self Promote - 80% of your content should be personable and engaging, with only 20% of it being self-promoting. • Tell your Customers to LIKE or FOLLOW you – Show them Why and How to! • Talk About Yourself! – Don’t Brag! DON’T DOs and DON’Ts!! DON’T AUTOMATE YOUR POSTS!
- 8. Picture Page Layout Your picture caption can go here. Picture from PresenterMedia.com Resources http://www.business2community.com/social-media/10-rules-every-business-must-know- posting-social-media-content-0835615#!ZO8ot http://theundercoverrecruiter.com/social-media-obsession-career/ http://theundercoverrecruiter.com/how-what-when-share-social-media/