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What is social media?
 Social media is the collection of web-based
 technologies that are used to facilitate social
 interaction on the internet.
Week 2 Presentation
Social Media Myths
 Everyone is doing it.
 Everyone is on (insert social media), so why aren’t
  you?
 Social Media is great for broadcasting!
 Social Media can’t be measured and has no ROI
 Social Media will make other marketing channels
  obsolete
Social Media as part of Integrated Marketing
Social media is a new kind of marketing
What are the building blocks of
digital marketing?

                                  How Search Works



A = Keywords
 (Because algorithms need them)
Using Google Search Options
Search plus Your World

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Week 2 Presentation

  • 1. What is social media?  Social media is the collection of web-based technologies that are used to facilitate social interaction on the internet.
  • 3. Social Media Myths  Everyone is doing it.  Everyone is on (insert social media), so why aren’t you?  Social Media is great for broadcasting!  Social Media can’t be measured and has no ROI  Social Media will make other marketing channels obsolete
  • 4. Social Media as part of Integrated Marketing
  • 5. Social media is a new kind of marketing
  • 6. What are the building blocks of digital marketing? How Search Works A = Keywords (Because algorithms need them)