The document discusses rebranding the Drambuie liqueur brand to appeal to a wider audience while maintaining its history. It aims to remain known as "the drink that satisfies" with a focus on the future. The rebranding proposes a new bottle design shaped like a sword handle to represent the brand's history through Prince Charles' sword in a more subtle, masculine way that appeals to beer drinkers without overwhelming customers with nostalgia.

1. REBRANDING To remain ‘the drink that satisfies’ with a focus on the future. Kelly DeChiaro - Drambuie Brand 04/23/10

2. 1909 1960 2000 2009 Kelly DeChiaro - Drambuie Brand 04/23/10

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16. THANK YOU! Kelly DeChiaro - Drambuie Brand 04/23/10