The No Smoking Room website was created by Dartmouth Medical School to promote smoking prevention and cessation among early adolescent females. It provides educational modules on these topics for patients ages 8-11 years old. The website also has a blog for mothers called the No Smoking Moms Blog. It aims to disseminate information through various organizations and social media platforms. Reaching mothers who smoke through social media poses challenges around judgment, anonymity and maintaining engagement given issues of self-esteem and embarrassment.

1. No Smoking Room:
A Web-based
Intervention to Promote
Smoking Prevention and
Cessation among Early
Adolescent Females
The No Smoking Room is based at
Dartmouth Medical School and
Children’s Hospital at Dartmouth. The
website was created through
an educational grant from Pfizer, Inc.

2. Strategy to Connect Physician with Patient:
A Model of Virtual Reinforcement in Smoking
Prevention and Cessation
Knowledge,
attitude and
Smoking Prevention behavior change No Smoking Room
and Cessation Modules in smoking
prevention and Patient education for
cessation young girls (8-11 yrs. old)
www.pediatricsinpractice.org www.nosmokingroom.org

3. Strategy to Connect Child, Mother and Provider:
A Model of Virtual Reinforcement in Smoking
Prevention and Cessation
Smoking Prevention and No Smoking Room for
Cessation Modules young girls (8-11)
No Smoking Moms Blog

6. Dissemination
• American Academy of Pediatrics
• American Academy of Family Physicians
• National School Boards Association
• National Association of School Nurses
• Girls Scouts of America
• Girls, Inc.
• Tobacco Free Kids (Kick Butts Day)
• Facebook, My Space

7. Engaging Mothers Through Social
Media: The Opportunity
• Number of moms on-line
– 4 million mom blogs (2012)
– 80% of women online seek health support
• Health influencer and organizers for family
and friends
• Attraction to health, lifestyle and wellness
• Role model to daughters, nieces, and
other family members

8. Social Media: Example

9. Social Networking = Social
Support to Kick the Habit
• It’s always good to know that other
people feel your pain (and know what
you’re doing is so difficult to follow
through on!).
• Good luck Angela! I definitely know how
hard it is to quit. I’ve been able to get
down to smoking only while drinking, but
that is one hard habit to break!

10. Considerations in Reaching Moms
Who Smoke
• Judgment
• Self-esteem
• Ability to maintain engagement
• Embarrassment
• Anonymity
• Diffuse on-line community
• Computer savvy

11. For more information
• Please email Kelley Connors,
kelley@kc-health.com
• View our web site www.kc-health.com
• View the web site www.nosmokingroom.org