1. The Way to Go:
Social Media
twitter Social Media
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious Dr. Kella Price, SPHR, CPLP
bookmarking @kellaprice
tweets drkellabprice@gmail.com
2. #ABWA
Social Media
twitter During this collaborative
Facebook session, please feel free to
chats Tweet your;
Fan Page •Ideas
LinkedIn •Tips
networking •Tricks
QR codes •Discoveries
Webinars •Ah Ha! Moments
Blogs So that everyone can benefit!
Delicious •Other useful hashtags:
bookmarking #socialmedia
tweets
2
3. Did you know…
Social Media
twitter
Facebook • Youtube video :
chats http://bit.ly/JwiNhz
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
3
4. Outline
Social Media
twitter • Need for social media
Facebook
chats • Social Media tools
Fan Page – Blogging
LinkedIn – Twitter
networking
QR codes – Bookmarking
Webinars – QR codes
Blogs
Delicious – LinkedIn
bookmarking – Facebook
tweets
4
5. Social Networking
Social Media
twitter
Facebook • Expand network
chats • Learn and discuss in brief
Fan Page
format
LinkedIn
networking • Fast, real-time
QR codes
Webinars • Twitter
Blogs
• LinkedIn
Delicious
bookmarking • Facebook
tweets
5
6. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
7. Twitter for Trainers
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
8. How do I get started?
Social Media
twitter • Set up your account – recognizable name
Facebook • @kellaprice
chats • @LnDDave @HRBlogger
Fan Page
• Brand yourself
LinkedIn
networking – 1 line “bio”
QR codes – Website address
Webinars – Actual location
Blogs
– Use a picture
Delicious
bookmarking • Customize background
tweets
9. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
10. What should I tweet?
Social Media
twitter • Images • Valuable
Facebook resources
• Videos
chats
• Blog Post • News
Fan Page
Updates – • Responses
LinkedIn
networking Twitterfeed • Announcements
QR codes (twitterfeed.com) • Ask Questions
Webinars • Interesting
Blogs Comments,
Delicious inspirational
bookmarking thoughts
tweets
11. Creating a Tweet in 140
characters…or less
Social Media
twitter
As the economy falters in mid
StepStep 1: shorten link
5:
4:
3: Add hashtags that do
2: Remove unnecessary
vowels
words where
2011 amid market volatility and
Facebook reports, U.S.
mixed labor possible, of, the) and
not impact meaning
words (a, change “to” to “2”
employee confidence related to
chats http://bit.ly/nvoZN6
2Q 2001 U.S. employee
unnecessary spaces, like after
pay raises, job security and the
Fan market fell to levels last
job Page confidence relatd 2pay
2Q 2001 U.S. employee
U.S. employee confidence
commas and periods. raises,
LinkedIn
seen during the height of the job security&job markt raises,
confidence relatd 2pay fell
related to pay raises, job
networking recession, according
2008-09 2levels of 2008-09.
job security&job in
security&job market fell to
Economy falters markt fell levels
to the second-quarter 2011
QR codesEmployment Confidence Survey according to 2Q
Glassdoor
http://bit.ly/nvoZN6
2levels of 2008-09. #economy
of 2008-09,
mid-2011:U.S. employee
.
Webinars
#HR #SHRM
http://bit.ly/nvoZN6
2011. http://bit.ly/nvoZN6
confidence related to pay
raises, job security and job
http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide
Blogs
Now the tweet is exactly 140
market fell to levels last seen
Delicious characters!
during height of 2008-09
bookmarking
tweets
recession, according to
second-quarter 2011 Glassdoor
Employment Confidence
Survey.
12. Followers…
Social Media
twitter
• Send invites to your email or
Facebook
chats contact list
Fan Page • Find them on Twitter
LinkedIn
networking • Think potential employers
QR codes • Colleagues, other students
Webinars
Blogs • Interesting people
Delicious
bookmarking • Use hashtags (#ABWA)
tweets
13. Interacting with your
Social Media followers…
twitter
Facebook • Sphere of influence
chats • Tweet
Fan Page
LinkedIn • Retweet (RT)
networking
• Replies (@kellaprice)
QR codes
Webinars • Hashtag (#twitter101)
Blogs
Delicious • Direct message
bookmarking
tweets
14. Find your followers…
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
Source:
http://searchengineland.com/images/sphere-of-influence.gif
15. Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
Source:
http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
16. Find your followers…
Social Media
twitter
Facebook • Sphere of influence
chats • Tweet
Fan Page
LinkedIn • Retweet (RT)
networking
• Replies (@kellaprice)
QR codes
Webinars • Hashtag (#twitter101)
Blogs
Delicious • Direct message
bookmarking
tweets
17. Follow ABWA chapters
Social Media on Twitter!
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
17
18. Let’s try it!
Social Media (name,how long in ABWA, 1 goal this
twitter year #ABWA)
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
19. LinkedIn
Social Media
twitter
Facebook • Create your own profile (
chats ABWA Group )
Fan Page – Add websites
LinkedIn
networking – Upload contacts
QR codes – Use to create discussion, job
Webinars board, etc.
Blogs
Delicious – Open or closed?
bookmarking
tweets
19
20. Facebook
Social Media
twitter • Create your business “fan” page
Facebook – Can send messages directly to your
chats fans
Fan Page
– YouTube video box, content info,
LinkedIn photos,blog
networking
– Post photos from meetings
QR codes
Webinars – Send “invites”
Blogs – Upload Notes (press releases)
Delicious – https://www.facebook.com/PriceConsulting
bookmarking
tweets
20
21. Elements of a
Social Media successful Fan page
twitter
Facebook • Network w/ other platforms
chats (links)
Fan Page
• Offer information VALUED by
LinkedIn
networking others
QR codes • Create contests that include
Webinars
Blogs participation
Delicious
bookmarking
tweets
21
22. Use synchronous posting
Social Media tool
twitter
Facebook • Ping.fm, hootsuite, tweetdeck
chats • Link accounts to facilitate
Fan Page
updates
LinkedIn
networking • Microblogging increases
QR codes visibiilty
Webinars
Blogs – Include links, video snippets
Delicious
bookmarking
• Keep pages active and change
tweets them often
22
23. Blogging
Social Media
twitter
• Publish ideas or discussion
Facebook
chats – Write regularly
Fan Page • Most often linked to website
LinkedIn • Youtube
networking
– http://www.youtube.com/user/ABWALakeLanier
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
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24. Tagging and Bookmarks
Social Media
twitter
• Learn from others, share
Facebook
chats
bookmarks
Fan Page • Long-term reference
LinkedIn • Can be public or to a specific group
networking
QR codes • Use links and tags to describe
Webinars • Reddit, technorati, delicious
Blogs
• http://www.delicious.com/stacks/kellaprice
Delicious
bookmarking
tweets
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25. How does the technology
impact YOU?
Social Media
twitter
Facebook
• More peer-to-peer collaboration
chats • Better knowledge transfer
Fan Page
• Real-time activities and
LinkedIn
networking information
QR codes • Low skills required to use
Webinars
Blogs • Low cost to implement
Delicious • Increase training
bookmarking
tweets opportunities/modalities
25
26. Generating QR Codes
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
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27. Link Shortener
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
27
28. What are your takeaways?
#ABWA
Social Media
twitter
Facebook
chats
Fan Page
LinkedIn
networking
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
29. Thank you!
What are your questions?
Social Media
twitter
Dr. Kella B. Price, SPHR, CPLP
Facebook
www.thepriceconsultinggroup.com
chats
Fan Page drkellabprice@gmail.com
LinkedIn 252.622.8119
networking Price Consulting Group
QR codes
Webinars
Blogs
Delicious
bookmarking
tweets
29
30. Reference
Social Media
twitter
• Craig, Randall. (2009). Online PR
Facebook
chats
and Social Media for Experts,
Fan Page Authors, Consultants, and Speakers.
LinkedIn Knowledge to Action Press:
networking Toronto, Canada. Available at:
QR codes www.KnowledgeToActionPress.com
Webinars
Blogs • Twitter for Trainers
Delicious
bookmarking
tweets
30
Notas do Editor
"The Who, Why, and How of Twitter" by BuySellAds.com Read more: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx#ixzz1twMHVfxa
Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
