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Basics
Dr. Kella B. Price, SPHR, CPLP
   Price Consulting Group


         ©2012 Price Consulting Group
        www.thepriceconsultinggroup.com
                 252.622.8119
Outline
•   Why Linkedin?
•   Getting started
•   Connections
•   Recommendations
•   Profile
•   Discussions and groups
Why Linkedin?


• Connections
• Showcase profile
• Add credibility/reputation
Profile
•   Headshot
•   Headline
•   Location
•   Industry




                ©2012 Price Consulting Group
               www.thepriceconsultinggroup.com
                        252.622.8119
Profile Basics
•   Summary
•   Experience
•   Languages
•   Skills and Expertise
•   Education
•   Websites
•   Interests
•   Groups
•   Honors and Awards
•   Contact for…
Profile Basics
•   Summary
•   Experience
•   Languages
•   Skills and Expertise
•   Education
•   Websites
•   Interests
•   Groups
•   Honors and Awards
•   Contact for…
Profile Basics
•   Summary
•   Experience
•   Languages
•   Skills and Expertise
•   Education
•   Websites
•   Interests
•   Groups
•   Honors and Awards
•   Contact for…
Profile Basics
DO:                      DON’T:
• Show results           • Exclude job
• Be specific              experiences
• Keep updated           • Exaggerate or be
                           dishonest
• List
  blogs, Facebook, co
  mpany website
• Get
  recommendations
Add Connections
• Search Options
   –   Email address book
   –   Company Name
   –   Dump your address book
   –   Advanced Search
• Invitations and contact
  settings
Add Connections
• Search Options
  –   Email address book
  –   Colleagues
  –   Alumni
  –   People you may know
Search for Connections
• People
• Company
Managing Connections
•   New colleagues
•   Contacts from suppliers
•   People you meet at professional events
•   Alumni
•   New contacts added by your current contacts
•   Stay in touch
•   Search for new contacts periodically
•   Provide mutually beneficial connections for
    others
                     ©2012 Price Consulting Group
                    www.thepriceconsultinggroup.com
                             252.622.8119
©2012 Price Consulting Group
www.thepriceconsultinggroup.com
         252.622.8119
Recommendations
                                                          • Boost reputation
                                                          • Complete your profile
                                                          • Can repurpose
                  Satisfied clients
                                                            recommendations
                                                          • Best if not reciprocal

Recommendations




                                  New jobs, new clients
Alert!

• Professional
• Updated
• Active
• Establish rapport with
  connections
• Don’t be a leech
Groups
• Find groups – think clients, not just colleagues
• “Groups you may like”

•   Participate regularly in discussions
•   Use job boards
•   Invite others to job
•   Ask and answer questions
                      ©2012 Price Consulting Group
                     www.thepriceconsultinggroup.com
                              252.622.8119
Job search
• Look at group job and job discussion boards
• Conduct a “search”




                   ©2012 Price Consulting Group
                  www.thepriceconsultinggroup.com
                           252.622.8119
Applications
•   Twitter
•   Polls
•   BlogLink or WordPress
•   Slideshare presentations
•   My Travel
•   Events
•   Portfolio
                    ©2012 Price Consulting Group
                   www.thepriceconsultinggroup.com
                            252.622.8119
Overlapping social platforms
• Facebook
• Twitter
• Blogs/website




                   ©2012 Price Consulting Group
                  www.thepriceconsultinggroup.com
                           252.622.8119
Promote
•   URL to profile in comments from websites
•   URL on Twitter
•   Share with other networks
•   Make part of bio
•   Add to email signature



                    ©2012 Price Consulting Group
                   www.thepriceconsultinggroup.com
                            252.622.8119
Summary
•   Why Linkedin?
•   Getting started
•   Connections
•   Recommendations
•   Profile
•   Discussions and groups
Thank you!
What are your questions?
  Dr. Kella B. Price, SPHR, CPLP
     Price Consulting Group


           ©2012 Price Consulting Group
          www.thepriceconsultinggroup.com
                   252.622.8119

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Linked in basics

  • 1. Basics Dr. Kella B. Price, SPHR, CPLP Price Consulting Group ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 2. Outline • Why Linkedin? • Getting started • Connections • Recommendations • Profile • Discussions and groups
  • 3. Why Linkedin? • Connections • Showcase profile • Add credibility/reputation
  • 4. Profile • Headshot • Headline • Location • Industry ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 5. Profile Basics • Summary • Experience • Languages • Skills and Expertise • Education • Websites • Interests • Groups • Honors and Awards • Contact for…
  • 6. Profile Basics • Summary • Experience • Languages • Skills and Expertise • Education • Websites • Interests • Groups • Honors and Awards • Contact for…
  • 7. Profile Basics • Summary • Experience • Languages • Skills and Expertise • Education • Websites • Interests • Groups • Honors and Awards • Contact for…
  • 8. Profile Basics DO: DON’T: • Show results • Exclude job • Be specific experiences • Keep updated • Exaggerate or be dishonest • List blogs, Facebook, co mpany website • Get recommendations
  • 9. Add Connections • Search Options – Email address book – Company Name – Dump your address book – Advanced Search • Invitations and contact settings
  • 10. Add Connections • Search Options – Email address book – Colleagues – Alumni – People you may know
  • 11. Search for Connections • People • Company
  • 12. Managing Connections • New colleagues • Contacts from suppliers • People you meet at professional events • Alumni • New contacts added by your current contacts • Stay in touch • Search for new contacts periodically • Provide mutually beneficial connections for others ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 13. ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 14. Recommendations • Boost reputation • Complete your profile • Can repurpose Satisfied clients recommendations • Best if not reciprocal Recommendations New jobs, new clients
  • 15. Alert! • Professional • Updated • Active • Establish rapport with connections • Don’t be a leech
  • 16. Groups • Find groups – think clients, not just colleagues • “Groups you may like” • Participate regularly in discussions • Use job boards • Invite others to job • Ask and answer questions ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 17. Job search • Look at group job and job discussion boards • Conduct a “search” ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 18. Applications • Twitter • Polls • BlogLink or WordPress • Slideshare presentations • My Travel • Events • Portfolio ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 19. Overlapping social platforms • Facebook • Twitter • Blogs/website ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 20. Promote • URL to profile in comments from websites • URL on Twitter • Share with other networks • Make part of bio • Add to email signature ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119
  • 21. Summary • Why Linkedin? • Getting started • Connections • Recommendations • Profile • Discussions and groups
  • 22. Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP Price Consulting Group ©2012 Price Consulting Group www.thepriceconsultinggroup.com 252.622.8119