15. Social Marketing choices The BIG 5 Some of the others Facebook Page Twitter YouTube Google+ Email Service Provider Blogs 2.0 Website Foursquare
16. E-Newsletters Does list management for you Creates HTML, across platform emails Embeds graphics, links and fonts Makes it easy for people to sign up Tracks opens and click-throughs Complies with privacy legislation
18. Facebook Personal, Group, Page Page: available off FB, includes metrics New ‘like’ feature brings FB to the web Vanity URL: offline marketing
19. Facebook Best Practices Create a FB page Populate the page: Info Photos Events Review tab Pages to pages Invite friends to ‘like’ your page Post regularly Linked to website
21. YouTube Best Practices Get a YouTube channel: youtube.com/yourname Fill out information, choose colours Have YouTube address on collateral, etc Share link on FB/Twitter Embed in blog / email newsletters
22. Twitter Twitter is micro-blogging: 140 characters. Hardest to understand, easiest to use, potentially most effective The most personal platform Establish parameters for your community before you start Facebook is about keeping up with the friends you have, Twitter is about finding the friends you didn’t know you needed. Twitter is constantly changing and growing
24. Types of Tweets Personal Links Direct Indirect Fun Re-Tweets Ask/Help tweets TwitPics
25. Twitter Terms @: directs your tweet to a particular person, but it viewable to everyone D: direct message, private to that person only #: Hashtag: indicates a particular subject, makes it easy to follow
26. Twitter Best Practices Fill out all information, create an interesting profile and have a photo/logo Check in 3 times/day for 5 minutes, respond to DMs and @replies Create a custom background Decide who you want to follow Check out who your friends are following Lists / Hootsuite