7. Graphic Design?
An introduction to Graphic Design
Thursday, March 19, 2009
8. Graphic Design?
The activity of combining typography, illustration,
photography and printing for the purpose of
persuasion, information or instruction.
An introduction to Graphic Design
Thursday, March 19, 2009
10. The meaning conveyed by images and
alphabetic signs has little to do with who made
or chose them: they do not express their
designers’ ideas.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
11. The meaning conveyed by images and
alphabetic signs has little to do with who made
or chose them: they do not express their
designers’ ideas.
The designer’s message serves the expressed
needs of the client who is paying for it.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
13. Although its form may be determined or
modified by the designer’s aesthetic preferences
or prejudice,
Richard Hollis – Graphic Design
Thursday, March 19, 2009
14. Although its form may be determined or
modified by the designer’s aesthetic preferences
or prejudice,
the message has to be put in a language
recognized and understood by its intended
audience.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
16. This is the first way in which graphic design is
significantly different from art
(even though a large number of the early pioneers
of graphic design were themselves artists).
Richard Hollis – Graphic Design
Thursday, March 19, 2009
17. This is the first way in which graphic design is
significantly different from art
(even though a large number of the early pioneers
of graphic design were themselves artists).
Secondly, unlike the artist, the designer plans
for mechanical production.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
19. After commissioning, designs begin as layouts
on paper or on a computer screen.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
20. After commissioning, designs begin as layouts
on paper or on a computer screen.
The designer often works in a team, acting as an
art director, supervising commissioned
photography or other illustrations.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
21. After commissioning, designs begin as layouts
on paper or on a computer screen.
The designer often works in a team, acting as an
art director, supervising commissioned
photography or other illustrations.
Proposals discussed with a client are often
revised in several stages, before the final form of
the design is prepared with instructions for
production.
Richard Hollis – Graphic Design
Thursday, March 19, 2009
54. Words as
pictures:
Modifying letter
forms in sequence
to create a story –
a complete title
episode within
one word
Herb Lubalin
Thursday, March 19, 2009
55. Words as
pictures:
Modifying letter
forms in sequence
to create a story –
a complete title
episode within
one word
Herb Lubalin
Thursday, March 19, 2009
94. Alan Fletcher asked Milton Glaser
Which practicing designer’s work would he
recommend a graphics student to look at?
Milton Glaser talking to Alan Fletcher
Thursday, March 19, 2009
96. Milton Glaser answers
“I probably don’t feel that watching other
designers work is crucial, I’d rather students
developed a sense of history.”
Milton Glaser talking to Alan Fletcher
Thursday, March 19, 2009
97. Milton Glaser answers
“I probably don’t feel that watching other
designers work is crucial, I’d rather students
developed a sense of history.”
“My heroes weren’t people of the ‘fifties’.
What was important were people who were
not contemporary.”
Milton Glaser talking to Alan Fletcher
Thursday, March 19, 2009
98. The student, Glaser feels, ought to be looking at
Magritte just as earnestly as at Herb Lubalin
Milton Glaser talking to Alan Fletcher
Thursday, March 19, 2009
99. The student, Glaser feels, ought to be looking at
Magritte just as earnestly as at Herb Lubalin
“It seems to me that there is too much
information about the work of contemporary
designers. What is more useful is some
understanding of the history of graphics.”
Milton Glaser talking to Alan Fletcher
Thursday, March 19, 2009
102. One of the most interesting and perhaps least
understood phenomenon is the relationship
between words and future events
Armin Hoffman
Thursday, March 19, 2009
103. One of the most interesting and perhaps least
understood phenomenon is the relationship
between words and future events
When we say “Danger ahead!” we are not really
describing a situation in the real world so much
as make something happen in the mind of the
viewer of our warning
Armin Hoffman
Thursday, March 19, 2009
104. One of the most interesting and perhaps least
understood phenomenon is the relationship
between words and future events
When we say “Danger ahead!” we are not really
describing a situation in the real world so much
as make something happen in the mind of the
viewer of our warning
With words, or with pictures, we can seek to
influence and to a certain extent control
future events.
Armin Hoffman
Thursday, March 19, 2009