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Thursday, March 19, 2009
What is Graphic Design?
              Who are Graphic Designers?




Thursday, March 19, 2009
What is Graphic Design?
              Who are Graphic Designers?

              And how do I become one?




Thursday, March 19, 2009
What is Graphic Design?
              Who are Graphic Designers?

              And how do I become one?




                                         An introduction to Graphic Design



Thursday, March 19, 2009
commercial artists, illustrators, graphic artists,
              photographers, typographers, visualisers, type
              setters, creative directors …




                                           An introduction to Graphic Design



Thursday, March 19, 2009
An introduction to Graphic Design



Thursday, March 19, 2009
Graphic Design?




                                An introduction to Graphic Design



Thursday, March 19, 2009
Graphic Design?
              The activity of combining typography, illustration,
              photography and printing for the purpose of
              persuasion, information or instruction.




                                            An introduction to Graphic Design



Thursday, March 19, 2009
Richard Hollis – Graphic Design



Thursday, March 19, 2009
The meaning conveyed by images and
              alphabetic signs has little to do with who made
              or chose them: they do not express their
              designers’ ideas.




                                            Richard Hollis – Graphic Design



Thursday, March 19, 2009
The meaning conveyed by images and
              alphabetic signs has little to do with who made
              or chose them: they do not express their
              designers’ ideas.


              The designer’s message serves the expressed
              needs of the client who is paying for it.




                                            Richard Hollis – Graphic Design



Thursday, March 19, 2009
Richard Hollis – Graphic Design



Thursday, March 19, 2009
Although its form may be determined or
              modified by the designer’s aesthetic preferences
              or prejudice,




                                           Richard Hollis – Graphic Design



Thursday, March 19, 2009
Although its form may be determined or
              modified by the designer’s aesthetic preferences
              or prejudice,



              the message has to be put in a language
              recognized and understood by its intended
              audience.



                                           Richard Hollis – Graphic Design



Thursday, March 19, 2009
Richard Hollis – Graphic Design



Thursday, March 19, 2009
This is the first way in which graphic design is
              significantly different from art

              (even though a large number of the early pioneers
              of graphic design were themselves artists).




                                            Richard Hollis – Graphic Design



Thursday, March 19, 2009
This is the first way in which graphic design is
              significantly different from art

              (even though a large number of the early pioneers
              of graphic design were themselves artists).


              Secondly, unlike the artist, the designer plans
              for mechanical production.


                                            Richard Hollis – Graphic Design



Thursday, March 19, 2009
Richard Hollis – Graphic Design



Thursday, March 19, 2009
After commissioning, designs begin as layouts
              on paper or on a computer screen.




                                          Richard Hollis – Graphic Design



Thursday, March 19, 2009
After commissioning, designs begin as layouts
              on paper or on a computer screen.

              The designer often works in a team, acting as an
              art director, supervising commissioned
              photography or other illustrations.




                                           Richard Hollis – Graphic Design



Thursday, March 19, 2009
After commissioning, designs begin as layouts
              on paper or on a computer screen.

              The designer often works in a team, acting as an
              art director, supervising commissioned
              photography or other illustrations.

              Proposals discussed with a client are often
              revised in several stages, before the final form of
              the design is prepared with instructions for
              production.

                                             Richard Hollis – Graphic Design



Thursday, March 19, 2009
Thursday, March 19, 2009
Reflecting powerful text




Thursday, March 19, 2009
Reflecting powerful text




Thursday, March 19, 2009
Reflecting powerful text




                                         Herb Lubalin



Thursday, March 19, 2009
Sam Smidt



Thursday, March 19, 2009
Already powerful images




                                        Sam Smidt



Thursday, March 19, 2009
Already powerful images




                                        Sam Smidt



Thursday, March 19, 2009
Already powerful images




                                        Sam Smidt



Thursday, March 19, 2009
Thursday, March 19, 2009
Dealing with
                           powerful concepts
                           and ideas




Thursday, March 19, 2009
Dealing with
                           powerful concepts
                           and ideas




Thursday, March 19, 2009
Dealing with
                           powerful concepts
                           and ideas




Thursday, March 19, 2009
Dealing with
                           powerful concepts
                           and ideas




                              Sam Smidt Assoc.



Thursday, March 19, 2009
Pentagram



Thursday, March 19, 2009
Apparently simple but highly sophisticated




                                           Pentagram



Thursday, March 19, 2009
Pentagram



Thursday, March 19, 2009
Modifying negative space
              with sparkling results




                                         Pentagram



Thursday, March 19, 2009
Modifying negative space
              with sparkling results




                                         Pentagram



Thursday, March 19, 2009
Heinz Beier



Thursday, March 19, 2009
Slightly mocking Hockney to great effect




                                          Heinz Beier



Thursday, March 19, 2009
Thursday, March 19, 2009
Words as pictures
                           Using ‘bits’ of the
                           words to create a
                           ‘catalogue’




Thursday, March 19, 2009
Words as pictures
                           Using ‘bits’ of the
                           words to create a
                           ‘catalogue’




Thursday, March 19, 2009
Words as pictures
                               Using ‘bits’ of the
                               words to create a
                               ‘catalogue’




                           Roland Denaeyer



Thursday, March 19, 2009
Thursday, March 19, 2009
Thursday, March 19, 2009
Words as
                           pictures:
                           Modifying letter
                           forms to create
                           an illustration
                           within the text




Thursday, March 19, 2009
Words as
                                 pictures:
                                 Modifying letter
                                 forms to create
                                 an illustration
                                 within the text




                           Herb Lubalin



Thursday, March 19, 2009
Herb Lubalin



Thursday, March 19, 2009
Herb Lubalin



Thursday, March 19, 2009
Words as pictures:
                           Modifying letter
                           forms in sequence to
                           create a story which
                           describes the word




                           Herb Lubalin



Thursday, March 19, 2009
Herb Lubalin



Thursday, March 19, 2009
Words as
                                 pictures:
                                 Modifying letter
                                 forms in sequence
                                 to create a story –
                                 a complete title
                                 episode within
                                 one word




                           Herb Lubalin



Thursday, March 19, 2009
Words as
                                 pictures:
                                 Modifying letter
                                 forms in sequence
                                 to create a story –
                                 a complete title
                                 episode within
                                 one word




                           Herb Lubalin



Thursday, March 19, 2009
Cunningham Cook Assoc.



Thursday, March 19, 2009
Visually punning




                               Cunningham Cook Assoc.



Thursday, March 19, 2009
Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Despite their elegance it would be hard in some
              cases to guess what these trademarks stood for.




                                           Various



Thursday, March 19, 2009
Maya Stange



Thursday, March 19, 2009
A strange type alignment which some how
              seems quite natural




                                         Maya Stange



Thursday, March 19, 2009
John Castle – wrapping paper



Thursday, March 19, 2009
Exploiting traditional design values for a
              traditional holiday




                                            John Castle – wrapping paper



Thursday, March 19, 2009
Thursday, March 19, 2009
Deep and meaningless
                           typography?




Thursday, March 19, 2009
Deep and meaningless
                           typography?




Thursday, March 19, 2009
Deep and meaningless
                           typography?




                           Franco Grignani – Technical Review



Thursday, March 19, 2009
Robert Nemser – Annual Report



Thursday, March 19, 2009
Dramatic illustration of a robot creates a
               sense of dynamism




                                             Robert Nemser – Annual Report



Thursday, March 19, 2009
Ken Rang – Annual Report



Thursday, March 19, 2009
Working hard to make more of the simple facts




                                          Ken Rang – Annual Report



Thursday, March 19, 2009
Patrick Burke - Editor



Thursday, March 19, 2009
Actively engaged
                           in the sharing of
                           professional ideas




                             Patrick Burke - Editor



Thursday, March 19, 2009
Patrick Burke - Editor



Thursday, March 19, 2009
Seriously engaged
                           in the advancement
                           of visual languages




                             Patrick Burke - Editor



Thursday, March 19, 2009
Dane Wilson and Sue Ross



Thursday, March 19, 2009
An enlightened London
                           Council giving designers
                           the initiative




                              Dane Wilson and Sue Ross



Thursday, March 19, 2009
Michael Peters & Partners



Thursday, March 19, 2009
Diversity unified by design




                                            Michael Peters & Partners



Thursday, March 19, 2009
Paul Sample for Civic News



Thursday, March 19, 2009
The message in
                                    this illustration is
                                    crystal clear –
                                    how else could
                                    you do that?




                           Paul Sample for Civic News



Thursday, March 19, 2009
Leslie A Segal – Annual Report



Thursday, March 19, 2009
The common
                           place seen from
                           another point of
                           view …




                            Leslie A Segal – Annual Report



Thursday, March 19, 2009
Ola Laiho



Thursday, March 19, 2009
making the familiar strange




                                            Ola Laiho



Thursday, March 19, 2009
Thursday, March 19, 2009
Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
Alan Fletcher asked Milton Glaser
              Which practicing designer’s work would he
              recommend a graphics student to look at?




                                          Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
Milton Glaser answers
              “I probably don’t feel that watching other
              designers work is crucial, I’d rather students
              developed a sense of history.”




                                             Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
Milton Glaser answers
              “I probably don’t feel that watching other
              designers work is crucial, I’d rather students
              developed a sense of history.”

              “My heroes weren’t people of the ‘fifties’.
              What was important were people who were
              not contemporary.”




                                             Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
The student, Glaser feels, ought to be looking at
              Magritte just as earnestly as at Herb Lubalin




                                            Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
The student, Glaser feels, ought to be looking at
              Magritte just as earnestly as at Herb Lubalin

              “It seems to me that there is too much
              information about the work of contemporary
              designers. What is more useful is some
              understanding of the history of graphics.”




                                            Milton Glaser talking to Alan Fletcher



Thursday, March 19, 2009
Thursday, March 19, 2009
Armin Hoffman



Thursday, March 19, 2009
One of the most interesting and perhaps least
              understood phenomenon is the relationship
              between words and future events




                                           Armin Hoffman



Thursday, March 19, 2009
One of the most interesting and perhaps least
              understood phenomenon is the relationship
              between words and future events

              When we say “Danger ahead!” we are not really
              describing a situation in the real world so much
              as make something happen in the mind of the
              viewer of our warning




                                           Armin Hoffman



Thursday, March 19, 2009
One of the most interesting and perhaps least
              understood phenomenon is the relationship
              between words and future events

              When we say “Danger ahead!” we are not really
              describing a situation in the real world so much
              as make something happen in the mind of the
              viewer of our warning
              With words, or with pictures, we can seek to
              influence and to a certain extent control
              future events.

                                           Armin Hoffman



Thursday, March 19, 2009
Thursday, March 19, 2009
Thanks




Thursday, March 19, 2009
Thanks




                           Keith Gillies



Thursday, March 19, 2009

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Graphic Design

  • 2. What is Graphic Design? Who are Graphic Designers? Thursday, March 19, 2009
  • 3. What is Graphic Design? Who are Graphic Designers? And how do I become one? Thursday, March 19, 2009
  • 4. What is Graphic Design? Who are Graphic Designers? And how do I become one? An introduction to Graphic Design Thursday, March 19, 2009
  • 5. commercial artists, illustrators, graphic artists, photographers, typographers, visualisers, type setters, creative directors … An introduction to Graphic Design Thursday, March 19, 2009
  • 6. An introduction to Graphic Design Thursday, March 19, 2009
  • 7. Graphic Design? An introduction to Graphic Design Thursday, March 19, 2009
  • 8. Graphic Design? The activity of combining typography, illustration, photography and printing for the purpose of persuasion, information or instruction. An introduction to Graphic Design Thursday, March 19, 2009
  • 9. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 10. The meaning conveyed by images and alphabetic signs has little to do with who made or chose them: they do not express their designers’ ideas. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 11. The meaning conveyed by images and alphabetic signs has little to do with who made or chose them: they do not express their designers’ ideas. The designer’s message serves the expressed needs of the client who is paying for it. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 12. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 13. Although its form may be determined or modified by the designer’s aesthetic preferences or prejudice, Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 14. Although its form may be determined or modified by the designer’s aesthetic preferences or prejudice, the message has to be put in a language recognized and understood by its intended audience. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 15. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 16. This is the first way in which graphic design is significantly different from art (even though a large number of the early pioneers of graphic design were themselves artists). Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 17. This is the first way in which graphic design is significantly different from art (even though a large number of the early pioneers of graphic design were themselves artists). Secondly, unlike the artist, the designer plans for mechanical production. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 18. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 19. After commissioning, designs begin as layouts on paper or on a computer screen. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 20. After commissioning, designs begin as layouts on paper or on a computer screen. The designer often works in a team, acting as an art director, supervising commissioned photography or other illustrations. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 21. After commissioning, designs begin as layouts on paper or on a computer screen. The designer often works in a team, acting as an art director, supervising commissioned photography or other illustrations. Proposals discussed with a client are often revised in several stages, before the final form of the design is prepared with instructions for production. Richard Hollis – Graphic Design Thursday, March 19, 2009
  • 25. Reflecting powerful text Herb Lubalin Thursday, March 19, 2009
  • 27. Already powerful images Sam Smidt Thursday, March 19, 2009
  • 28. Already powerful images Sam Smidt Thursday, March 19, 2009
  • 29. Already powerful images Sam Smidt Thursday, March 19, 2009
  • 31. Dealing with powerful concepts and ideas Thursday, March 19, 2009
  • 32. Dealing with powerful concepts and ideas Thursday, March 19, 2009
  • 33. Dealing with powerful concepts and ideas Thursday, March 19, 2009
  • 34. Dealing with powerful concepts and ideas Sam Smidt Assoc. Thursday, March 19, 2009
  • 36. Apparently simple but highly sophisticated Pentagram Thursday, March 19, 2009
  • 38. Modifying negative space with sparkling results Pentagram Thursday, March 19, 2009
  • 39. Modifying negative space with sparkling results Pentagram Thursday, March 19, 2009
  • 41. Slightly mocking Hockney to great effect Heinz Beier Thursday, March 19, 2009
  • 43. Words as pictures Using ‘bits’ of the words to create a ‘catalogue’ Thursday, March 19, 2009
  • 44. Words as pictures Using ‘bits’ of the words to create a ‘catalogue’ Thursday, March 19, 2009
  • 45. Words as pictures Using ‘bits’ of the words to create a ‘catalogue’ Roland Denaeyer Thursday, March 19, 2009
  • 48. Words as pictures: Modifying letter forms to create an illustration within the text Thursday, March 19, 2009
  • 49. Words as pictures: Modifying letter forms to create an illustration within the text Herb Lubalin Thursday, March 19, 2009
  • 52. Words as pictures: Modifying letter forms in sequence to create a story which describes the word Herb Lubalin Thursday, March 19, 2009
  • 54. Words as pictures: Modifying letter forms in sequence to create a story – a complete title episode within one word Herb Lubalin Thursday, March 19, 2009
  • 55. Words as pictures: Modifying letter forms in sequence to create a story – a complete title episode within one word Herb Lubalin Thursday, March 19, 2009
  • 57. Visually punning Cunningham Cook Assoc. Thursday, March 19, 2009
  • 59. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 60. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 61. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 62. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 63. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 64. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 65. Despite their elegance it would be hard in some cases to guess what these trademarks stood for. Various Thursday, March 19, 2009
  • 67. A strange type alignment which some how seems quite natural Maya Stange Thursday, March 19, 2009
  • 68. John Castle – wrapping paper Thursday, March 19, 2009
  • 69. Exploiting traditional design values for a traditional holiday John Castle – wrapping paper Thursday, March 19, 2009
  • 71. Deep and meaningless typography? Thursday, March 19, 2009
  • 72. Deep and meaningless typography? Thursday, March 19, 2009
  • 73. Deep and meaningless typography? Franco Grignani – Technical Review Thursday, March 19, 2009
  • 74. Robert Nemser – Annual Report Thursday, March 19, 2009
  • 75. Dramatic illustration of a robot creates a sense of dynamism Robert Nemser – Annual Report Thursday, March 19, 2009
  • 76. Ken Rang – Annual Report Thursday, March 19, 2009
  • 77. Working hard to make more of the simple facts Ken Rang – Annual Report Thursday, March 19, 2009
  • 78. Patrick Burke - Editor Thursday, March 19, 2009
  • 79. Actively engaged in the sharing of professional ideas Patrick Burke - Editor Thursday, March 19, 2009
  • 80. Patrick Burke - Editor Thursday, March 19, 2009
  • 81. Seriously engaged in the advancement of visual languages Patrick Burke - Editor Thursday, March 19, 2009
  • 82. Dane Wilson and Sue Ross Thursday, March 19, 2009
  • 83. An enlightened London Council giving designers the initiative Dane Wilson and Sue Ross Thursday, March 19, 2009
  • 84. Michael Peters & Partners Thursday, March 19, 2009
  • 85. Diversity unified by design Michael Peters & Partners Thursday, March 19, 2009
  • 86. Paul Sample for Civic News Thursday, March 19, 2009
  • 87. The message in this illustration is crystal clear – how else could you do that? Paul Sample for Civic News Thursday, March 19, 2009
  • 88. Leslie A Segal – Annual Report Thursday, March 19, 2009
  • 89. The common place seen from another point of view … Leslie A Segal – Annual Report Thursday, March 19, 2009
  • 91. making the familiar strange Ola Laiho Thursday, March 19, 2009
  • 93. Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 94. Alan Fletcher asked Milton Glaser Which practicing designer’s work would he recommend a graphics student to look at? Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 95. Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 96. Milton Glaser answers “I probably don’t feel that watching other designers work is crucial, I’d rather students developed a sense of history.” Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 97. Milton Glaser answers “I probably don’t feel that watching other designers work is crucial, I’d rather students developed a sense of history.” “My heroes weren’t people of the ‘fifties’. What was important were people who were not contemporary.” Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 98. The student, Glaser feels, ought to be looking at Magritte just as earnestly as at Herb Lubalin Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 99. The student, Glaser feels, ought to be looking at Magritte just as earnestly as at Herb Lubalin “It seems to me that there is too much information about the work of contemporary designers. What is more useful is some understanding of the history of graphics.” Milton Glaser talking to Alan Fletcher Thursday, March 19, 2009
  • 102. One of the most interesting and perhaps least understood phenomenon is the relationship between words and future events Armin Hoffman Thursday, March 19, 2009
  • 103. One of the most interesting and perhaps least understood phenomenon is the relationship between words and future events When we say “Danger ahead!” we are not really describing a situation in the real world so much as make something happen in the mind of the viewer of our warning Armin Hoffman Thursday, March 19, 2009
  • 104. One of the most interesting and perhaps least understood phenomenon is the relationship between words and future events When we say “Danger ahead!” we are not really describing a situation in the real world so much as make something happen in the mind of the viewer of our warning With words, or with pictures, we can seek to influence and to a certain extent control future events. Armin Hoffman Thursday, March 19, 2009
  • 107. Thanks Keith Gillies Thursday, March 19, 2009

Notas do Editor