1. Text Message Marketing Tips
For Your Flower Shop
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Floral Topics
and Get
People to
Sign-Up to
Receive It
Your Staff
Can
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Floral Shop Counter
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to FLOWERSand Get $10 Off YourNext Purchase

11. Text Message Marketing Ideas
For Your Floral Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Let
Customers Know
When Arrangements
Are Ready
for Pick-up
Start a
“Frequent
Customer”
Loyalty Program
to Get Repeat
Business

12. Text Message Marketing
Ideas
For Your Floral Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers
Helpful
Floral Info from
Time
to Time
Alert Customers
About New
Products and
Services
Send Text
Message Offers on
Slow Days to
Increase Traffic

13. Text Message Marketing
Ideas
For Your Floral Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use
of QR Codes to
Direct People to
Your Website, etc.
Alert Customers
About Seasonal
Specials
Send Your
Audience to
Online Videos
of Your Flower
Shop

14. Text Message Marketing Ideas
For Your Floral Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Customers
Conduct
Customer
Satisfaction
Surveys and Polls
Communicate
Efficiently With
Staff Members

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
RemindersReminders

16. Let’s Take a Closer Look at These…

17. EXAMPLE
Mr. Smith, your
order is ready at
the Floral Spot.
You may pick it
up when you’re
ready. Please call
555-555-5555
with any
questions.
RemindersReminders

18. SaveSave
MoreMore
EXAMPLE
20% Off
Valentine’s Day
Special – All
Arrangements at
the Floral Spot.
EXP 2/15

19. EXAMPLE
Spend $25 or
more at Floral
Spot and receive
$5 OFF when
you show this
text. EXP 5/15
SpendSpend
MoreMore

20. EXAMPLE
Purchase a
Dozen Roses at
Floral Spot and
get ½ OFF
another Dozen!
EXP 5/15
PurchasePurchase
MoreMore

21. EXAMPLE
Purchase any
Floral
Arrangement at
Floral Spot and
receive a Dozen
Roses for FREE.
EXP 5/15
Get aGet a
FreebieFreebie

22.  Reduce “No-Shows”
 Ability to Fill More Orders
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Pick-Up
Reminders

23. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Floral
Shop
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

24. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices and Receipts

25.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Floral
Shop’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

26.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

27. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
Http://smsdominator.com