1. Text Message Marketing Tips
For Your Dental Office
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Patient Loyalty
Private Communication
With Patients
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Patient List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Dental Topics
Manually
Add New
Patients
Who Agree
to Join
Ways to Build Your Mobile List

10.  Dental Office
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to DENTISTand Get $20 Off ofaCleaning

11. Text Messaging Ideas
For Your Dental Office
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Confirm
Appointments with
Patients to Cut
Down on “No-
Shows”
Alert Patients
About New
Products and
Procedures
Implement the
Use of QR
Codes to Direct
People to Your
Website, etc.

12. Text Messaging Ideas
For Your Dental Office
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Patients
Helpful Dental
Tips from Time
to Time
Send Your
Patients Special
instructions
Before a Specific
Procedure
Notify
Patients of
Billing
Issues

13. Text Messaging Ideas
For Your Dental Office
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Send
“Thank You”
Messages
to Your Patients
Communicate
Efficiently With
Staff Members
Conduct
Patient
Satisfaction
Surveys and
Polls

14. Different Types of Text
Messaging Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Messaging Uses

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

16. Let’s Take a Closer Look at These…

17. EXAMPLE
Ms. Smith, you
have an
appointment
with Dental Spot
on January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation

18. EXAMPLE
Mr. Jones, your
6 month dental
cleaning is now
due. Please
contact Dental
Spot at 555-
555-5555 to
schedule an
appointment.
ReminderReminder

19. EXAMPLE
Mr. Brown, I am
sorry, but we had
to cancel your
appointment with
Dr. Green on Jan
9th
. Please call us
to reschedule at
555-555-5555
CancellationCancellation

20. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off a Cleaning at
the Dental Spot
EXP 5/15

21. EXAMPLE
Spend $100 or
more at Dental
Spot and receive
20% OFF when
you show this
text. EXP 5/15
SpendSpend
MoreMore

22. EXAMPLE
Purchase any
service at Dental
Spot and receive
50% OFF an
additional service
when you show
this text. EXP
5/15
PurchasePurchase
MoreMore

23. EXAMPLE
Purchase a full
Cleaning from
Dental Spot and
receive a FREE
Teeth Whitening
Treatment when
you show this
text. EXP 5/15
Get aGet a
FreebieFreebie

24. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Dental
Office
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

25. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices and Other Paperwork

26.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

27.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Dental
Office’s Name in Your Messages
 Make it Easy for Your Patients to
Opt-Out of Your List
 Notify Patients of Potential Text
Message Costs
Text Message Marketing
Points to Remember

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Dental
Office’s Name in Your Messages
 Make it Easy for Your Patients to
Opt-Out of Your List
 Notify Patients of Potential Text
Message Costs
Text Message Marketing
Mistakes To Avoid
 Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions

29. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com