Typeface families for Visual Communications

1. The Six Typeface Families:
Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif

2. Blackletter
Ornate
Decorative
Religious Connotation
Horror
Earliest typefaces
resemble Blackletter

3. Blackletter

4. Blackletter

5. Roman
Three Variations:
Old Style, Transitional
and Modern
Most Common &
Legible
Used in body copy in
books magazines and
newspapers
Familiar
Easy to read

6. Old Style Roman Roman Transitional
Roman Modern

7. Roman
Familiar
Easy to read
Common in books
and magazines

8. Script
Initially for Everyday Uses
Writing
Can denote High quality
Can be child-like
Fanciful

9. Script Logos

10. Miscellaneous
Many Examples of
Advertising During
the 1800s
Anything and
Everything Goes

11. Square Serif
Least Used
Wild West
Similar to Roman
but with right
angle curves
Draws attention
to itself

13. Sans Serif
Fast Presses
Art Deco, Computers
Was controversial in 1800s
Originally called block type
Criticized for simplicity
Now it is commonplace