Association for Women In Communications, Seattle WA

1. Podcasting101 17 October 2009 Kathy E. Gill Association for Women In Communications, Seattle WA

2. Shift Happens

4. 2004:MP3 + RSS = Podcast!

5. 22% : 43% Use v MindShareEdison Research, May 2009

6. U.S. Audience: 2008-2013

7. How To Find Them? Competitive Analysis Time: Who’s Doing What, Where and How?

8. 75%

9. directories

10. Directories Are Us Digital Podcast Odeo PodcastAlley.com PodcastDirectory.com Podfeed.net

11. Subscribe!Listening is key to learning how to produce (or sponsor) your own.

14. Who’s Podcasting? GM – “Fast Lane” Hawaiian Airlines – internal comm Pfizer – employee videos Purina – various pet-related shows Southwest Airlines – “Red Belly Radio” Whole Foods – “Whole Body” Wine Library (Gary Vaynerchuk)

15. For Communicators Brain Sparks (UI design) Duct Tape Marketing (small biz) For Immediate Release (pr and tech) Inside PR (pr) Manager Tools Six Pixels of Separation (marketing)

16. How Do We “Consume” Them?

17. How Do We “Consume” Them?

18. How Do We Create Them?

19. Audio or Video? Mike(s) + computer iPod, phone, Skype, digital recorder Audacity Garage Band Camera (Flip, phone, Digital PAS, DV camcorder) iMovie Movie Maker Quicktime Pro Final Cut Adobe…

20. Marketing Tip: Social Networks Are Places We Hold Conversations Seminar vLectureCocktail Party v Concert

21. Write For The Ear!Reading most longsentences is like tryingto nail Jell-O to a wall.~ David Clark (writer)

22. Before You Podcast …. Blog Easier (text is quicker) Cheaper (wordpress.com is free) Develop voice Develop networks Develop story ideas Learn digital conversation (comments, tweets) Enables your podcasts to be conversations instead of just conversational

23. +

25. Questions, ideas, further conversations … kegill@uw.edu kegillon Twitter, LinkedIn, GoogleWave facebook.com/kathygill Slides at slideshare.net/kegill and wiredpen.com/presentations/awc2009 Kathy E. GillUniversity of Washington

26. Addenda: Credits & License Photos from iStockPhoto or fair use Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg Creative Commons License: Share and share alike; attribution; non-commercial