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Presentation to the South Carolina Chapter of Women's Presidents' Organizations on September 6, 2012

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Social Media Marketing Women’s President’s Organizations South Carolina Chapter
Outbound Marketing • Traditional Media • Print • Radio • TV • Direct Mail • Telemarketing • Email
Inbound Marketing • New Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
Outbound vs. Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
Inbound Marketing Get Analyze Found Convert
Get Found Social Media SEO/S Text EM Website PR Email Ads
Get Found Facebook Google+ Twitter Social Media Pinterest YouTube Linkedin
Convert Social Media Website • Contests • eBook • Sweepstakes • Whitepaper • Coupons • Webinar • Petitions • Tipsheet • Quizzes • Text Campaign • Trivia challenge • Event
Analyze • Traffic growth • Channel optimization • Google Analytics • Facebook Insights
Analyze | Google Analytics
Analyze | Facebook Insights
Analyze | Facebook Insights
Analyze | TwitterCounter
Extras • Google Apps • Linkedin Labs • Hootsuite • CartoonMe • Buffer • SocialMention • ScreenFlow • Grader.com • Animoto.com • Wufoo.com • Dropbox • Xtranormal.com
QUESTIONS?
QUESTIONS? • What’s the difference b/n a Facebook business page and personal account? • How should you respond to negative comments? Who can see the comments? • Does your business increase with social media activity? • Who can post on the business page?
QUESTIONS? • How can I use social media in a restrictive market? • How do you use social media to find QUALIFIED prospects? • How can offload some of the social media work? • Who should you accept or decline on Linkedin? • My “Never Ever List”
QUESTIONS? • How much time should I spend on social media? • Is Facebook good for business? • Is a website your best bet as a PR or marketing tool. YES!!!!!!

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Womens Presidents' Organization

  • 1. Social Media Marketing Women’s President’s Organizations South Carolina Chapter
  • 2. Outbound Marketing • Traditional Media • Print • Radio • TV • Direct Mail • Telemarketing • Email
  • 3. Inbound Marketing • New Media • Blogs • Social Networks • RSS Feeds • Podcasts • SEO • Webcasts • Viral Video • Opt-in Newsletters
  • 4. Outbound vs. Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
  • 5. Inbound Marketing Get Analyze Found Convert
  • 6. Get Found Social Media SEO/S Text EM Website PR Email Ads
  • 7. Get Found Facebook Google+ Twitter Social Media Pinterest YouTube Linkedin
  • 8. Convert Social Media Website • Contests • eBook • Sweepstakes • Whitepaper • Coupons • Webinar • Petitions • Tipsheet • Quizzes • Text Campaign • Trivia challenge • Event
  • 9. Analyze • Traffic growth • Channel optimization • Google Analytics • Facebook Insights
  • 10. Analyze | Google Analytics
  • 11. Analyze | Facebook Insights
  • 12. Analyze | Facebook Insights
  • 14. Extras • Google Apps • Linkedin Labs • Hootsuite • CartoonMe • Buffer • SocialMention • ScreenFlow • Grader.com • Animoto.com • Wufoo.com • Dropbox • Xtranormal.com
  • 16. QUESTIONS? • What’s the difference b/n a Facebook business page and personal account? • How should you respond to negative comments? Who can see the comments? • Does your business increase with social media activity? • Who can post on the business page?
  • 17. QUESTIONS? • How can I use social media in a restrictive market? • How do you use social media to find QUALIFIED prospects? • How can offload some of the social media work? • Who should you accept or decline on Linkedin? • My “Never Ever List”
  • 18. QUESTIONS? • How much time should I spend on social media? • Is Facebook good for business? • Is a website your best bet as a PR or marketing tool. YES!!!!!!