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Give your customer what they need—
        before they know it!

       May 2, 2008

       Mitch Slater
       Mitch@visinno.com
       216-225-0589




   So what’s the big deal?
  •  Too much risk and too little time

  •  Most product introductions fail

  •  Over time, market tastes change

  •  Traditional market research misses too much

  •  When it’s new, it is hard to know where to
     start the development process
                           © 2008 Visible Innovations




   Without purpose, there is no meaning
  •  What should we sell?

  •  How should we package it?

  •  What shall we charge for it?

  •  Who should we target? ...for the BIG BUCKS!




                                                        $
  •  How shall we entice them to buy?

  •  How can we increase our chance of success?
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want

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eMarketing Techniques Conference_Give Your Customers what They Want

  • 1. 4/29/08 Give your customer what they need— before they know it! May 2, 2008 Mitch Slater Mitch@visinno.com 216-225-0589 So what’s the big deal? •  Too much risk and too little time •  Most product introductions fail •  Over time, market tastes change •  Traditional market research misses too much •  When it’s new, it is hard to know where to start the development process © 2008 Visible Innovations Without purpose, there is no meaning •  What should we sell? •  How should we package it? •  What shall we charge for it? •  Who should we target? ...for the BIG BUCKS! $ •  How shall we entice them to buy? •  How can we increase our chance of success?