SlideShare uma empresa Scribd logo
1 de 27
May 2, 2008 Corporate College East Dave Goebel  John Inama SEO 101 J
Who is Cleveland SEO? ,[object Object],[object Object],[object Object],D
Who is Goebel Group Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D
Who is Pilot Fish ,[object Object],[object Object],[object Object],[object Object],J
What is Search Engine Optimization? ,[object Object],[object Object],[object Object],D
The Dawn of Search Engines  Search Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],J
US Market Share J -Nielson Online, December 2007
Importance of Search Engines ,[object Object],[object Object],[object Object],J
World Usage J -- Internet World Stats, December, 2007
World Usage J -- Internet World Stats, December, 2007
How People Search-Constructing Keyword Phrases J -- HitWise, 2006 1 word 23.4% 2 words 26.3% 3 words 21% 4 words 13.4% 5 words 7.4% 6 words 3.9% 7 words 2% 8 words+ 2.6%
How People Search- Organic vs. Paid Listings ,[object Object],[object Object],J --iProspect, 2005
Organic and Paid Listings on an Engine J Organic Paid listings
SEO Basics-Keyword Research ,[object Object],[object Object],D
SEO Basics- Building a site that is SEO Friendly ,[object Object],[object Object],[object Object],[object Object],[object Object],D
SEO Basics- Meta Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D <html> <head> <meta http-equiv=&quot;Content-Language&quot; content=&quot;en-us&quot;> <meta http-equiv=&quot;Content-Type&quot; content=&quot;&quot;> <title>SEO</title> <meta name=&quot;keywords&quot; content=“ &quot;> <meta name=&quot;description&quot; content=“ &quot;> <META NAME=&quot;robots&quot; CONTENT=&quot;index, follow&quot;> <META NAME=&quot;GOOGLEBOT&quot; CONTENT=&quot;INDEX, FOLLOW&quot;>
SEO Basics- Content ,[object Object],[object Object],[object Object],D
SEO Basics-Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D
SEO Basics- Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D
Tools for SEO-Keyword Density Checker
Tools for SEO-Validation Tool
Tools for SEO-Spider Simulator
Tools for SEO-Link Checker
Tools for SEO- SEODIGGER
Tools for SEO-Google Webmaster Tools
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Mais procurados

Fundamentals of Search Engine Optimization - Surf Expo
Fundamentals of Search Engine Optimization - Surf ExpoFundamentals of Search Engine Optimization - Surf Expo
Fundamentals of Search Engine Optimization - Surf Expo
jeffox4d
 
Smart Media Tutorial Module 5
Smart Media Tutorial Module 5Smart Media Tutorial Module 5
Smart Media Tutorial Module 5
Brazen
 
Internet Search Slideshow
Internet Search SlideshowInternet Search Slideshow
Internet Search Slideshow
lockyerj
 

Mais procurados (20)

Search Engine Optimisation (SEO) - The Basics Explained
Search Engine Optimisation (SEO) - The Basics ExplainedSearch Engine Optimisation (SEO) - The Basics Explained
Search Engine Optimisation (SEO) - The Basics Explained
 
Search engines
Search enginesSearch engines
Search engines
 
Fundamentals of Search Engine Optimization - Surf Expo
Fundamentals of Search Engine Optimization - Surf ExpoFundamentals of Search Engine Optimization - Surf Expo
Fundamentals of Search Engine Optimization - Surf Expo
 
Data for Good - Data viz Challenge #2
Data for Good - Data viz Challenge #2Data for Good - Data viz Challenge #2
Data for Good - Data viz Challenge #2
 
How to Do Keyword Research in 2018 - IRCE 2018
How to Do Keyword Research in 2018 - IRCE 2018How to Do Keyword Research in 2018 - IRCE 2018
How to Do Keyword Research in 2018 - IRCE 2018
 
Top Page Positioning on Google - Why and How
Top Page Positioning on Google - Why and HowTop Page Positioning on Google - Why and How
Top Page Positioning on Google - Why and How
 
Metadata then & now
Metadata then & now Metadata then & now
Metadata then & now
 
Smart Media Tutorial Module 5
Smart Media Tutorial Module 5Smart Media Tutorial Module 5
Smart Media Tutorial Module 5
 
Create Content with SEO in Mind: Part 1 | RBM
Create Content with SEO in Mind: Part 1 | RBMCreate Content with SEO in Mind: Part 1 | RBM
Create Content with SEO in Mind: Part 1 | RBM
 
In House SEO
In House SEOIn House SEO
In House SEO
 
Search Engine Optimization In Houston, TX
Search Engine Optimization In Houston, TXSearch Engine Optimization In Houston, TX
Search Engine Optimization In Houston, TX
 
Internet Search Slideshow
Internet Search SlideshowInternet Search Slideshow
Internet Search Slideshow
 
Behind the Algorithm: Back Stage Pass - Ryan Jones
Behind the Algorithm: Back Stage Pass - Ryan JonesBehind the Algorithm: Back Stage Pass - Ryan Jones
Behind the Algorithm: Back Stage Pass - Ryan Jones
 
Next Level SEO - Jenny Halasz
Next Level SEO - Jenny HalaszNext Level SEO - Jenny Halasz
Next Level SEO - Jenny Halasz
 
How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021
How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021
How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021
 
Seo overview - The Basics of SEO
Seo overview - The Basics of SEOSeo overview - The Basics of SEO
Seo overview - The Basics of SEO
 
SEO 101: Tips and Tricks for Search
SEO 101: Tips and Tricks for SearchSEO 101: Tips and Tricks for Search
SEO 101: Tips and Tricks for Search
 
Google Search Operators: Power Tips
Google Search Operators: Power TipsGoogle Search Operators: Power Tips
Google Search Operators: Power Tips
 
seo basic
seo basicseo basic
seo basic
 
The Business of SEO
The Business of SEOThe Business of SEO
The Business of SEO
 

Semelhante a eMarketing Techniques Conference Seo 101may 2

Leveraging Search & Social Media Building Traffic To Your Site (Tin180 Com)
Leveraging Search & Social Media   Building Traffic To Your Site (Tin180 Com)Leveraging Search & Social Media   Building Traffic To Your Site (Tin180 Com)
Leveraging Search & Social Media Building Traffic To Your Site (Tin180 Com)
Tin180 VietNam
 
Marketing research home page advice
Marketing research   home page adviceMarketing research   home page advice
Marketing research home page advice
Brian Bateman
 

Semelhante a eMarketing Techniques Conference Seo 101may 2 (20)

eMarketing Techniques Series - Hands On SEO
eMarketing Techniques Series - Hands On SEOeMarketing Techniques Series - Hands On SEO
eMarketing Techniques Series - Hands On SEO
 
Search Engine Optimization - David Goebel at eMarketing Techniques
Search Engine Optimization - David Goebel at eMarketing TechniquesSearch Engine Optimization - David Goebel at eMarketing Techniques
Search Engine Optimization - David Goebel at eMarketing Techniques
 
Leveraging Search & Social Media Building Traffic To Your Site (Tin180 Com)
Leveraging Search & Social Media   Building Traffic To Your Site (Tin180 Com)Leveraging Search & Social Media   Building Traffic To Your Site (Tin180 Com)
Leveraging Search & Social Media Building Traffic To Your Site (Tin180 Com)
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Surprising Facts about Google and 2017 SEO
Surprising Facts about Google and 2017 SEOSurprising Facts about Google and 2017 SEO
Surprising Facts about Google and 2017 SEO
 
SEOMoz The Beginners Guide To SEO
SEOMoz The Beginners Guide To SEOSEOMoz The Beginners Guide To SEO
SEOMoz The Beginners Guide To SEO
 
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website Presence
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceASR August 14, 2010 - Ten Ways for Retailers to Improve Website Presence
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website Presence
 
Surprising facts about google and 2017 seo
Surprising facts about google and 2017 seoSurprising facts about google and 2017 seo
Surprising facts about google and 2017 seo
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
 
My SEO Analysis of SEO LLC
My SEO Analysis of SEO LLCMy SEO Analysis of SEO LLC
My SEO Analysis of SEO LLC
 
Award Associates of America presentation
Award Associates of America presentationAward Associates of America presentation
Award Associates of America presentation
 
Leveraging Search & Social Media To Build Traffic To Your Site Case Study
Leveraging Search & Social Media To Build Traffic To Your Site Case StudyLeveraging Search & Social Media To Build Traffic To Your Site Case Study
Leveraging Search & Social Media To Build Traffic To Your Site Case Study
 
How to Outrank your Competition on Google
How to Outrank your Competition on Google How to Outrank your Competition on Google
How to Outrank your Competition on Google
 
Strategies for Search Engine Success
Strategies for Search Engine SuccessStrategies for Search Engine Success
Strategies for Search Engine Success
 
Marketing research home page advice
Marketing research   home page adviceMarketing research   home page advice
Marketing research home page advice
 
Training Google to Love Your Website
Training Google to Love Your WebsiteTraining Google to Love Your Website
Training Google to Love Your Website
 
Beginner's Guide to SEO [Technical SEO & On Page]
Beginner's Guide to SEO [Technical SEO & On Page]Beginner's Guide to SEO [Technical SEO & On Page]
Beginner's Guide to SEO [Technical SEO & On Page]
 
SEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day TwoSEO Week: Basics of SEO Day Two
SEO Week: Basics of SEO Day Two
 
The beginners guide to SEO
The beginners guide to SEOThe beginners guide to SEO
The beginners guide to SEO
 
Internet marketing
Internet marketingInternet marketing
Internet marketing
 

Mais de Corporate College

Mais de Corporate College (20)

SEO101_eMarketing Techniques 2009
SEO101_eMarketing Techniques 2009SEO101_eMarketing Techniques 2009
SEO101_eMarketing Techniques 2009
 
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim KukralSocial Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral
 
Online PR
Online PROnline PR
Online PR
 
Linked In4 Biz
Linked In4 BizLinked In4 Biz
Linked In4 Biz
 
Google Tools Visitor2 Customers
Google Tools Visitor2 CustomersGoogle Tools Visitor2 Customers
Google Tools Visitor2 Customers
 
Facebook For Business
Facebook For BusinessFacebook For Business
Facebook For Business
 
Create A Net Centered Company eMarketing Techniques 2009
Create A Net Centered Company eMarketing Techniques 2009Create A Net Centered Company eMarketing Techniques 2009
Create A Net Centered Company eMarketing Techniques 2009
 
Avanced Seo E Marketing Conference May8
Avanced Seo E Marketing Conference   May8Avanced Seo E Marketing Conference   May8
Avanced Seo E Marketing Conference May8
 
Webinars That Wow How to Engage Your Remote Audience
Webinars That Wow How to Engage Your Remote AudienceWebinars That Wow How to Engage Your Remote Audience
Webinars That Wow How to Engage Your Remote Audience
 
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupDirect Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing Group
 
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...
EMarketing Techniques Conference_Emarketing at the Speed of Light   Worksmart...EMarketing Techniques Conference_Emarketing at the Speed of Light   Worksmart...
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...
 
eMarketing Techniques Conference_Google Tools May2 Goebel
eMarketing Techniques Conference_Google Tools May2 GoebeleMarketing Techniques Conference_Google Tools May2 Goebel
eMarketing Techniques Conference_Google Tools May2 Goebel
 
eMarketing Techniques Conference_eLearning and Web Video
eMarketing Techniques Conference_eLearning and Web VideoeMarketing Techniques Conference_eLearning and Web Video
eMarketing Techniques Conference_eLearning and Web Video
 
eMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They WanteMarketing Techniques Conference_Give Your Customers what They Want
eMarketing Techniques Conference_Give Your Customers what They Want
 
eMarketing Techniques Conference_Email Lists For Prospecting
eMarketing Techniques Conference_Email Lists For ProspectingeMarketing Techniques Conference_Email Lists For Prospecting
eMarketing Techniques Conference_Email Lists For Prospecting
 
Emarketing Techniques Conference_ Online PR
Emarketing Techniques Conference_ Online PREmarketing Techniques Conference_ Online PR
Emarketing Techniques Conference_ Online PR
 
EMarketing Techniques Conference_Emailmarketingessentials May2008
EMarketing Techniques Conference_Emailmarketingessentials May2008EMarketing Techniques Conference_Emailmarketingessentials May2008
EMarketing Techniques Conference_Emailmarketingessentials May2008
 
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
eMarketing Techniques Conference_ Branded Entertainment P2c May 2008
 
eMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing ShoweMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing Show
 
The mergence of Marketing and eMarketing - Dan Rose
The mergence of Marketing and eMarketing - Dan RoseThe mergence of Marketing and eMarketing - Dan Rose
The mergence of Marketing and eMarketing - Dan Rose
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Último (20)

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

eMarketing Techniques Conference Seo 101may 2