Which are the top played games on mobile phones? How much time is spent on them? Which are the most popular genres? This report is based on actual usage data captured using an opt-in research panel and mobile metering technology.

1. Mobile Gaming in India – The Game’s Afoot! “ an Informate Mobile Intelligence Report” March 2009

11. Terms used and their Definitions © Copyright 2009 Informate. Terms Definition Active time Time spent on mobile phone doing deliberate activities. Example calling, playing games, listening to music etc Communication All activities related to voice calls, messaging, being connected through Bluetooth or WLAN etc Entertainment All activities related to playing games or using multimedia features Browsing Internet activity for surfing the internet or downloading over a GPRS connection Phone Management All activities related to phone navigation or phone security features Other Application All other activities such as using office packages (like documents, spreadsheet, presentations etc.) phone features or utility features Usage criteria Heavy users Respondents with average active time more than 15% of 24 hour day i.e. more than 216 minutes Medium users Respondents with average active time between 5-15% of 24 hour day i.e. between 72 & 216 minutes Low users Respondents with average active time less than 5% of 24 hour day i.e. less than 72 minutes