A collection of quotes from the speakers who presented at the 2016 Measurement Summit in Durham, New Hampshire.

1. Wise Words from the Speakers at
the 2016 Measurement Summit
Thursday, October 13th, 2016
Durham, New Hampshire
Compiled by Erinn Larson

2. Big data in the 21st century:
"If information is the oil, we’ve got a
gusher on our hands.”
Matthew O’Hern
Peter T. Paul College of Business &
Economics, UNH
#MeasureSum16

3. “Attitude shift precedes behavior
shift.”
Michael Ziviani
Precise Value
#MeasureSum16

4. “Performance measurement often
lacks context.”
Mark Stouse
PROOF
#MeasureSum16

5. “Measurement is about more than
just numbers.”
Cindy Villafranca
Southwest Airlines
#MeasureSum16

6. “We tell the story of who we are,
what we do, and what we contribute.”
Jennifer Williamson
Sodexo USA
#MeasureSum16

7. “Think of the press release as a
digital tool.”
Steve Cox
Sodexo USA
#MeasureSum16

8. “Big data and predictive analytics is
key for resource allocation.”
Sean Monogue
U.S. Air Force
#MeasureSum16

9. “The first requirement of
measurement is: Are stakeholders
receiving key messages?”
Deanna Centurion
Cyera Strategies
#MeasureSum16

10. “Communicating the results broadly
across the organization is as
important as the measurement itself.”
Mary Miller
Miller Comms
#MeasureSum16

11. “We need to measure business
results at the ‘think, feel, do’ level.”
Sean Williams
Communication AMMO
#MeasureSum16

12. Wise Words from the Speakers at
the 2016 Conclave Meeting
Friday, October 14th, 2016
Durham, New Hampshire

13. “A negative comment has 3x more
impact than a positive comment on
social media channels.”
Michael Wolfe
Bottom-Line Analytics
#SMMstandards

14. “It is not ‘share of voice,’ it is ‘share
of desirable voice.’ ”
Katie Paine
Paine Publishing
#SMMstandards

15. “Industry standards are critical...They
can lead to enhanced trust.”
Ron Pinelli
Media Rating Council
#SMMstandards

16. “Defining the metrics you use is
crucial.”
Peter Storck
Word of Mouth Marketing Association
#SMMstandards

17. SPEAKER PRESENTATIONS AVAILABLE FOR DOWNLOAD:
Day 1: Measurement Summit | Thursday, October 13th
Mark Whitney’s presentation: “How Research Guides
Business Decisions in Healthcare”
Michael Ziviani's presentation: "Understanding Value:
International Perspective"
Cindy Villafranca's presentation: "The Role of Data,
Dashboards, Technology, Data Visualization & Predictive
Analytics"
Steve Cox & Jennifer Williamson’s presentation: “Public
Relations 3.0, Sodexo in North America 2017”
Mary Miller’s presentation: “The Future of Internal
Communications Measurement”
Sean Williams’ presentation: “Emerging Standards for
Measuring Internal Communications”
Day 2: The Conclave meeting | Friday, October 14th
Michael Wolfe's presentation: "Advances in Social
Media Measurement and the ROI of the Customer-
Brand Experience"
Katie Paine's presentation: "Validity Test Results for
Opinion and Advocacy Standards"
Ron Pinelli's presentation: "MRC Social Media
Measurement Guidelines"