100623 How To Find A Job Using Linked In Lpn

How to Find a Job Using
LinkedIn
1

By Keith Conrad
LongsPeakNet
June 29, 2010
Copyright 2010 – Keith Conrad - All Rights Reserved - Do Not Duplicate

Who uses Facebook and who uses LinkedIn?
2

Social Networking Professional Networking
400 million users 70 million users
 45% male / 55% female  64% male / 36% female
 Average age = 21  Average age = 41
 52% earn more than $60k annually  51% earn more than $100k annually
 Over 22% have college degrees  Over 95% have college degrees
 40% of users are ages 18 – 24  50% are middle management or above
 1 out of 7 people on LinkedIn is a
recruiter

3 steps of LinkedIn
3

• Build Your PROFILE
1

• Build Your NETWORK
2

• SEARCH Your Network
3


Make your profile 100% complete
4
 Make sure your profile is
100% complete, (40X
more likely to be found)
 Make sure all
information entered in
your profile is consistent
with the information in
your resume


Add a gripping memorable headline
5

 Headline = Personal
Brand
 Use action verb at
beginning of job title


Add a professional photo of yourself
6

 Include a professional
photo of yourself, (7X
more likely to be
found)
 No pictures of you
holding pets or kids
 Most recruiters will not
look at your profile if
no photo exists – they
assume you have
something to hide

Update your status box weekly
7

 Update your status box
at least once per week to
keep your network
informed
 Content of your status
box should be
meaningful information
to your network


Never use negative language in your profile
8

 If you are unemployed
never use the word
“unemployed” or any
other negative language
in your profile, you are
now CEO of You Inc.
and are a consultant
 Title yourself as a
consultant under
“Current”


Go back 10-15 years in work experience
9

 List your work
experience in
chronological order
 Go back 10-15 years
 Make sure your work
experience listed on your
resume matches your
profile


Education
10

 List your education in
chronological order –
do not list dates if you
did not list them on
your resume


Give one recommendation per week
11

 Recommend one
person per week
(GIVE don’t take!)
 Provide both
professional and
character
recommendations
 Write meaningful
recommendations with
“meat” not “fluff”


List custom websites
12

 Add your custom
websites if applicable
 List a URL to web
content that
advertises you, like
press releases
 Envy surf yourself on
Google to see what
articles are on the
web about you


Customize your public profile URL
13

 Delete the numbers after
your name that LinkedIn
automatically assigns to
your account
 Customize your URL to
reflect your company
name if applicable
 Include your LinkedIn
URL on your resume
header, business cards,
and e-mail signature

Write your summary and specialties
14
 Start with a tag line in
your summary
 State your career goals
 Include key words and
skills
 Use bullets to
emphasize special skills
and abilities
 Review mentor’s profiles
for format and content
examples

Additional information page
15

 Personalize your
profile by adding
interests, groups and
associations, and
honors and awards.


Check all contact settings
16

 Check all contact
settings so you have the
greatest chance of being
found by recruiters
 Make your profile public


Add applicable applications
17

 Add applicable
applications that apply
to you
 Add and remove
applications as your
needs change
 I recommend adding
Box.net and Events in
your initial setup of your
profile as a minimum


Get and use connections
18

 Connect with friends, co-
workers, family, former
co-workers
 Go to networking events,
Meet Up Group meetings,
professional events and
pass out your business
cards
 Become an expert in your
field

3 degrees of separation of LinkedIn
19

 You have direct InMail
capability with 1st degree
contacts and group
members only
 You can see 2nd degree
contacts through your 1st
degree contact’s profiles
 Request an introduction
from your 1st degree
contact to communicate
with a 2nd degree contact

Requesting and accepting connections
20
Requesting a connection: Accepting/archiving a
 Make your request a connection request:
custom invitation  Never select “I don’t know
noting where you met this user” as an option –
the person select “Archive” instead
 Send your request  5 “I don’t know this user”
within 48 hours of received by you and you
meeting the person are kicked out of LinkedIn
- must beg with customer
service to get back in


Join up to 50 groups
21

 Join up to 50 groups
 Join subgroups (as many
as you want, they don’t
count towards the 50)
 Join professional groups,
school alumni, job seeker
groups, recruiter groups,
groups associated with
outside interests and
hobbies

Participate in groups
22

 Post articles, post
jobs, participate and
start and comment on
discussions –
become an expert in
your field!
 Use InMail to talk to
group members
directly

How do you find people on LinkedIn?
23

 Search by name,
company, location, or
keyword


How to do a job search on LinkedIn?
24

 Use the search engine
in LinkedIn accessed
from the “Job” tab,
(powered by Simply
Hired)
 Check the job posting
in your groups


25

 Get the word out to your
network
 Find out where people
with your similar
background are working
 Find out where people at
a company came from
 Find out where people
from a company go next


26

 Check if the company is
still hiring
 Get to the hiring
manager
 Get to the right HR
person
 Find out the secret job
requirements
 Build your network
before you need it

How do I find companies on LinkedIn?
27

 Search by company
name, industry, postal
zip code, or country


Tips and Tricks on LinkedIn
28

 Kill for recommendations
– Recommend others
first
 Create a personal
slideshow
 Research smart, interact
smarter
 Create a blog and link it
to your profile
 Create a Group

Tips and Tricks on LinkedIn
29

 Hot link your LinkedIn
profile to your Outlook
signature
 Attach a YouTube video
of you doing your
elevator speech
 Use the JobInsider Tool


Resources on LinkedIn
30

 How to Succeed in
Business Using LinkedIn
by Eric Butow and
Kathleen Taylor
 Sams Teach Yourself
LinkedIn in 10 Minutes by
Patrice-Anne Rutledge
 LinkedIn Learning Center
& Customer Service
Center
 LinkedIn Blogs

Questions
31

“


Thank You
32

Invite me to connect with you!

Keith Conrad, Architect,
LEED AP, LinkedIn Consultant
keithgconrad@gmail.com
www.linkedIn.com/in/keithgconrad
303-469-9691


100623 How To Find A Job Using Linked In Lpn

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