Find out what content marketing is, why you need it and how to do it. Why great content drives both inbound and outbound lead generation. Why content marketing is the only marketing that works. Get more hints at http://www.technoledge.com.au/b2b-blog

1. CONTENT
MARKETING

2. COMMON MISCONCEPTIONS
It’s not just a change of name…
Content Marketing is nothing new
It’s just a fancy new name for marketing

3. IT’S A CHANGE IN ATTITUDE
www.velocitypartners.co.uk
‘Traditional marketing talks AT people
Content Marketing talks WITH them.’

4. A REVERSAL
Selling is OUT Buying is IN
=
Inbound
Marketing

5. For people to find you,
you need a big attraction
Great content is the honey pot
GREAT CONTENT GETS YOU FOUND
HONEY

6. GREAT CONTENT DRIVES LEADS
…and all online marketing

7. HOW TO CREATE GREAT CONTENT
10 + 1
Simple Rules

8. HELP YOUR AUDIENCE
Understand key issues
Solve real problems
Grasp new trends
1. MAKE IT HELPFUL
Image: http://www.last.fm

9. oTalk to customers
oListen to Thought Leaders
oLook for fresh insights
& perspectives
2. MAKE IT RELEVANT

10. Share industry know-how
Educate, update,
communicate
Confront the tough
questions
3. MAKE IT WORTHWHILE

11. 4. DON”T SELL

12. Provide valuable
insights on
issues that keep
your customers
5. MAKE IT COMPELLING

13. Don’t put on an act
Call it as you see it
Use your own voice
6. MAKE IT REAL

14. Support it with:
oSolid references
oQuotes from respected sources
oReal world examples
oInsights from key users
7. MAKE IT STRONG

15. 8. MAKE IT DIFFERENT
GREAT CONTENT IS
Highly relevant
Thought- provoking
Disruptive
Image: wikimedia commons

16. 9. BANISH BAD CONTENT

17. oInterview interesting people
oTell key customers’ success stories
oPublish best practice guides or e-books
oCommission an original survey
10. MAKE IT USEFUL

18. •Websites – yours and partners
•Social Media
•Industry journals
•Print Media
•Lead gen campaigns
11. PUT IT TO WORK

19. THE BOTTOM LINE
Exceptional content will get you
FOUND
READ
SHARED
MORE INFLUENCE
HIGHER PROFILE
MORE LEADS
…and bland content won’t.

20. Technoledge
Digital Marketing – the snake oil of our
time?
3 Reasons why Great Content Must be
Disruptive
Why Content is more than King
External
Content Marketing Checklist
B2B Marketing doesn’t have to be boring
How Content Marketing Wins Over The
Most Brutal Business Buyers
LEARN MORE

21. Call us
(02) 9909 0246
info@technoledge.com.au
Check us out
www.technoledge.com.au
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