A presentation for the 2011 Virginia Annual Statewide Legal Aid Conference. It's important that every advocate understand the impact of Facebook, Twitter, LinkedIn, and other social media tools on their clients and casework. This presentation introduces the different tools and suggests ways advocates can use them for outreach, research, pro bono attorney support, and advocacy. Also, we'll look at uses of the tools that can potentially endanger a legal aid client's case.

1. Social Media for
Busy Professionals
Kate Bladow
Strategist, Powered Pursuits

2. We All Network

3. But Now It Doesn't Just
Look Like...

4. It Also Looks Like...

5. People Use Different Tools

6. Some Examples
Quick Stats Vocabulary
• More than 800 million Profiles
active users Pages
• 50% of those users log on Groups
in any given day Friends

7. Some Examples
Quick Stats Vocabulary
• 190 million users Tweets
• 65 million tweets/day Retweets
• More than 800,000 Lists
searches/day Followers

8. Some Examples
Quick Stats Vocabulary
• 120 million members Profiles
• 2 billion searches for Contacts
people in 2010 Companies
Groups

9. Some Examples
Quick Stats Vocabulary
• Over 155 million blogs Posts
have been identified Comments
• Almost 2 million posts RSS Feeds
indexed every 24 hours News Reader

10. What To Do When You
Don't Have Much Time
1. Set up a LinkedIn profile.
2. Listen to what's happening online.
3. Participate in a community.
4. Create and nurture a community.

11. Create a LinkedIn Profile
Start Up Tasks Ongoing Tasks
• Sign up. • Add connections.
• Set up profile. • Update profile.
• Add connections. • Respond to
messages.

12. Demonstrations
1. LinkedIn profile

13. Listen to What's Happening
Online
Start Up Tasks Ongoing Tasks
• Sign up for a news • Review material.
reader. • Tweak keywords.
• Set up keyword
alerts for sites you
want to listen to.

14. Demonstrations
1. Google Reader
2. Google Alerts
3. Twitter Search
4. LexMonitor

15. Participate in a Community
Start Up Tasks Ongoing Tasks
• Find the right • Participate.
community for you. • Add value.
• Listen and get to
know community's
culture.

16. Demonstrations
1. Twitter
2. Facebook
3. LinkedIn Groups
4. Blogs

17. Create and Nurture a
Community
Start Up Tasks Ongoing Tasks
• Set up the group. • Create content.
• Market group.
• Administrating
group.

18. Demonstrations
1. Blogs
2. LinkedIn Group
3. Facebook Page
4. Facebook Group

19. Tips
●
Be a person and remember there are
people on the other side.
●
Post whatever you want, but be
ready to live with the consequences.
●
Combine your online and offline
networking for the greatest impact.

20. Tips
●
Make it a good habit.
●
Watch what other people do and
then figure out your style.
●
Mix personal and professional. Or
don't. It's up to you.
●
No one knows what their first post
should be. Just post something and
get it over with.

21. Contact Information
Kate Bladow
Founder & Strategist, Powered Pursuits
presentations@poweredpursuits.com