I'm a huge LinkedIn fan but given it's the holiday season - here is my wish list.

1. MY LINKEDIN WISH LIST
Kurt J. Bilafer @Bilafer

2. Challenges
Not Mobile Enough
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LinkedIn is still a web-based service yet the world,
particularly on the personal side, has move to mobile.
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You need more users, enriching their networks and profiles so
you can continue to monetize the platform
Leverage the ecosystem to co-create a series of Mobile apps
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You could package the apps as part of a premium service to generate
more user based revenue

3. Challenge
Not Pervasive Enough
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LinkedIn needs to make it easier to join and participate
in the platform
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Need YouTube videos showing best practices, again ask the
ecosystem to help
Make LinkedIn Contacts available on older phones, not just
SmartPhones
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Need to build a series of basic (not sexy) apps that service
Philippines and Indonesia where broadband is limited and they only
have old phones (think 5 year old Blackberry’s)
Creating these functional apps means you could localize them for a
specific language and countries to help people build profiles and
make connections
Invest in CardMuncher

Scanning Business Cards is a powerful and quick way to build your
network and throughout Asia, Business Cards are very important

4. Example of how to be more
Pervasive
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Here on Biz provides a great start
into making your virtual network
more physical – kinda like 4 Square
for Professionals.
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The app suffers from limited adoption
because only a few people know about
it as it’s not an “Official” LinkedIn App.

5. Challenge
Not Insightful Enough
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As an Individual user there is very limited analytics
capabilities in LinkedIn
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Add Reporting and Analytics for Premium Users (or create a new
User type) so we can analyze our networks
I’d like to better understand my network - Where, who, titles &
roles, Age, Education, tenure and other insights
I’d like to know who clicks on, reads and comments on my content
so I can improve how and with whom I collaborate and share
Track and score influences in my network -Create a scoring
methodology to determine the real value of existing and
potential connections

Score should be based on network strength, contributions to the
network (referrals, posts, likes and comments) as well as the
contributions from my extended (2nd level) connections.

6. Example - Better
Visualization of my
Network
This is an interesting view of the types
of Insights that users would
want, could be more data driven but
the visualizations are amazing

7. Analysis into what content is
resonating with my network

This visualization helps me
understand which posts get
the most clicks or retweets
I
can also see this
information by region, helps
me tailor my message for
my new home.

8. Example – The value
of my connections

The ability to see the number
of mentions, likes and activity
as well as see the “score” of
each connection is key to
curating and maintaining a
valuable network

9. Challenge
Effective Collaboration & Sharing

Leverage Marketing functionality offered on Company
Pages to Individual users – could be a premium offering

It’s to hard for me to post updates to multiple groups or reach out
to a limited subset of my network
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This could create spam but I think it helps me focus my posts and
messages to a more targeted audience (think tailoring)
You need to keep in mind that you will have individuals, like
myself, that work for companies that don’t get the value of
LinkedIn and you need to empower the influencers, the lunatic
fringe (early adopters)
Add integration with Buffer, in both the LinkedIn and
Pulse platform, so I can time-delay my updates

This is something I manually do so I don’t overwhelm my network
with a series of postings based on my early morning or late night
reading (I use pulse)

10. Either integrate with Buffer or mimic
capabilities

Providing this capability in
both Pulse and on the
LinkedIn Platform would
enable active contributors to
not flood their network. I do
most of my reading after
10PM and before 6AM and I
do a lot on the weekends. I
use Buffer (outside of Pulse
and LinkedIn) to schedule
my posts to show-up during
work ours or shortly there
after

11. Challenge
Leverage your Ecosystem
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Create one page with links to all your “Official LinkedIn”
Apps
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Also bring engineering.linkedin.com, labs.linkedin.com and
whatever other secret web pages to one location
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Create some sort of fund to assist in development competitions
to augment LinkedIn’s development team and create a portfolio
of approved LinkedIn apps to extend your reach
Create a LinkedIn YouTube channel for all your “How to videos”
I poked around and found so much cool stuff you are playing with
but it’s hard to find – and I was actively looking.
Create LinkedIn Ambassadors to help evangelize and run
inperson events

12. Single location for
all “Official LinkedIn”
Apps
Pocket provides a great
landing page that can be
sorted by category and OS
– clean and simple

13. Challenge
Still to North America & Europe Focused
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You need more regional Influencers and not just
politicians but people that can help educate the world on
local challenges
Do more InfoGraphics about your penetration by role
type, geo, tenure – you need to push harder on
dispelling the myth that LinkedIn is just a jobs board
Work with Tech companies like SAP to help visualize all
your data to demonstrate what an economic graph will
look like
Do more hands-on, in person meet-ups – especially in
APJ.
Setup LinkedIn Lounges at the largest in-person events
in each market – go where the people are.

15. Leverage In Person Events to share the real
value of LinkedIn
This is Drew speaking to a packed “lounge” about the
value of LinkedIn There are more pictures in
appendix. LinkedIn needs to more of this at all major
physical events in key markets – go where the people
are.

16. Appendix (Full Size
Screenshots)